or


[02/04/10 - 10:13 AM]
Modern Family Builds Sharply on Its Previous Airing Against "Idol"
ABC spins the numbers for Wednesday, February 3.

[via press release from ABC]

Quick Take for Wednesday, February 3, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting its Best-Ever Repeat Numbers, ABC's Replay "Modern Family" Ties Fox's Original "Human Target" and Dominates NBC's "Mercy" at 8pm

Achieving a Series High in Adults 18-49, at 8:30pm "The Middle" Beats Fox's "Human Target" Slot Premiere by 8% and NBC's "Mercy" by 69%

Wednesday's No. 1 Scripted TV Show in Adults 18-49 for its 2nd Straight Telecast, "Modern Family" Builds Sharply on its Previous Airing Against "Idol"

Facing "Idol" for the First Time, "Cougar Town" is the No. 2 Scripted Show at 9:30pm and Grows from its Season Averages Despite the Increased Competition

"Modern Family � R" (8:00-8:30 p.m.)

ABC's repeat airing of "Modern Family" placed as the No. 1 series telecast at 8:00 p.m. in Adults 18-49 (2.4/7), tying Fox's original time-period premiere of "Human Target" (2.4/7) and beating NBC's original "Mercy" by 50% (1.6/5).

� In Total Viewers (6.8 million) and Adults 18-49 (2.4/7), "Modern Family" posted its best-ever repeat numbers.

"The Middle" (8:30-9:00 p.m.)

Building on its lead-in at 8:30 p.m. (+13%), ABC's "The Middle" (2.7/8) finished as the No. 1 regular program in its half-hour among Adults 18-49, beating the second half-hour of Fox's "Human Target" premiere by 8% (2.5/7) and NBC's "Mercy" by 69% (1.6/5).

� "The Middle" achieved series-high numbers among Adults 18-49 and across each of the key Women demos (W18-34/W18-49/W25-54).

"Modern Family" (9:00-9:30 p.m.)

Surging from its lead-in by 44% at 9:00 p.m. against "American Idol," ABC's "Modern Family" (3.9/10) ranked as the No. 1 scripted show in its half-hour among Adults 18-49 and as Wednesday's No. 1 scripted TV program for the 2nd telecast in a row, ahead of CBS' "Criminal Minds" (3.8/10).

� "Modern Family" was up nicely from its previous airing against "American Idol" (on 1/13/10), growing by 1.3 million viewers (9.1 million vs. 7.8 million) and by 18% in Adults 18-49 (3.9/10 vs. 3.3/8). In addition, although airing against "Idol," the ABC comedy marked a series high with Women 18-34 (4.4/12) for the 2nd consecutive telecast.

"Cougar Town" (9:30-10:00 p.m.)

Airing for the first time against "American Idol," ABC freshman "Cougar Town" finished as the No. 2 scripted show in its half-hour among Viewers (6.2 million) and Adults 18-49 (2.9/7) to CBS' veteran "Criminal Minds," while placing as the No. 1 scripted show in its slot with Women 18-34 (3.3/9).

� Despite facing the second-half of "American Idol," "Cougar Town" improved on its overnight season averages among young Adults: AD18-49 (+4% - 2.9/7 vs. 2.8/7) and AD18-34 (+4% - 2.5/7 vs. 2.4/7).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 35% currently, from 29% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 2/3/10.





  [february 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HUMAN TARGET (FOX)
· MERCY (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)









most recent ratings | view all posts
[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 08:48 AM]
"The Blacklist" Builds on Last Night's 18-49 Lead-In by 180% with Its First Original Telecast Since April 2
NBC spins the numbers for Thursday, April 23.

[04/24/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC, CBS Share in Top Demo Honors
The Alphabet gets a big boost from "Grey's Anatomy," which is up by a third from a week ago among adults 18-49.

[04/24/15 - 08:26 AM]
ABC Is No. 1 on the Opening Night of the May Sweep for the First Time in 6 Years
ABC spins the numbers for Thursday, April 23.

[04/23/15 - 11:01 AM]
Encores of "The Tonight Show" Outperform ABC, CBS Timeslot Competition in 18-49 and Other Key Demos for Week of April 13-17
NBC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 09:49 AM]
ABC Grows by Double Digits to Its Best Performance in Late-Night in 5 Weeks
ABC spins the late-night numbers for the week of April 13-17.

[04/23/15 - 08:45 AM]
"The Mysteries of Laura" Grows 11% in 18-49 vs. Its Prior Original Three Weeks Ago
NBC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:39 AM]
ABC Finishes No. 1 on Wednesday Night Among Adults 18-49
ABC spins the numbers for Wednesday, April 22.

[04/23/15 - 08:25 AM]
Wednesday's Broadcast Ratings: ABC, CBS Share Adults 18-49 Crown
The Alphabet's "Modern Family" is the top draw among said demo last night.

[04/22/15 - 01:49 PM]
VH1's Smash Hit "Love & Hip Hop: Atlanta" Season 4 Debuts to 6.2 Million Total Viewers on Monday
VH1 spins the numbers for Monday, April 20.

[04/22/15 - 08:54 AM]
NBC Wins Tuesday in 18-49 Among the Big 4 with the #1 and #2 Shows of the Night, "The Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, April 21.

[04/22/15 - 08:39 AM]
Tuesday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Demos
CBS then is the most-watched network despite "NCIS" and "NCIS: New Orleans" being in repeats.

[04/22/15 - 08:37 AM]
Tuesday's No. 1 Comedy, ABC's "Fresh Off the Boat" Finale Hits 6-Week Highs
ABC spins the numbers for Tuesday, April 21.