or


[03/02/10 - 02:44 PM]
ABC Is No. 2 to FOX in Adults 18-34 in the Feb Sweep Non-Sports Averages
ABC spins the numbers for the February sweeps period.

[via press release from ABC]

2010 February Sweep - ABC Primetime (Based on Most Current and/or Live + Same Day Program Ratings)

ABC is No. 2 to Fox in Adults 18-34 in the Feb Sweep Non-Sports Averages, and Beats NBC's Non-Olympic Programming by 1 Million Viewers and by 15% in Adults 18-49

ABC Airs 4 of February's Top 15 Series in Adults 18-49, Including the No. 1 Scripted Television Show with "Lost"

ABC Claims 5 of the Top 10 Scripted Telecasts for the Month in Adults 18-49

"Lost" and "The Bachelor" Emerge as Strong Competitors Against the Olympics As Each ABC Series Generates Year-to-Year Gains in Key Nielsen Measures

ABC's "The Middle" and "Modern Family" Achieve Series Highs in February

2010 February (26 of 28 Nights Complete):

During another atypical February Sweep (last year's shifted into March, due to the Digital Transition), as the 17-night Winter Olympics drove NBC's averages, ABC is tracking to finish No. 2 in the non-sports averages to an "Idol"-led Fox among Adults 18-34 (1.9/6) and Women 18-34 (2.6/7). In addition, ABC outdelivered NBC's non-Olympic programming during the sweep by 1.0 million viewers (6.7 million vs. 5.7million) and 15% in Adults 18-49 (2.3/6 vs. 2.0/5).

Please Note: Due to the Winter Olympics' broadcast during the month, ABC's normally-scheduled February Sweep "Academy Awards" telecast was pushed after of the sweep, airing this coming Sunday, March 7, 2010.

� TV Series Rankings: ABC claimed 4 of Top 15 TV series during the 2010 February Sweep among Adults 18-49, including the No. 1 scripted series with "Lost": "Lost" - No. 4 (No. 1 scripted series), "The Bachelor"- No. 9, "Grey's Anatomy" - No. 12 and "Desperate Housewives" - No. 15. In fact "Lost" stood as TV's No. 1 scripted series in Adults 18-49 on 3 of the last 4 weeks and for 4 consecutive weeks with Adults 18-34. In addition, "The Bachelor" finished February ranked among the Top 5 TV series with Women 18-34 (No. 5) and Women 18-49 (No. 4).

� Scripted Telecast Rankings: ABC aired 5 of Top 10 highest-rated scripted telecasts during the month with Adults 18-49: "Lost - 2/9" - No. 6, "Lost - 2/23" - No. 7, "Grey's - 2/4" - No. 5 and "Lost - 2/16" tie at No. 8 and "Grey's - 2/11" - No. 10. In addition, "Lost - 2/9" stood as February's No. 1 scripted telecast with Adults 18-34 and Men 18-34, and "Grey's - 2/4" as the No. 1 scripted telecast with key Women (W18-34/W18-49).

Individual Program Highlights:

� "The Bachelor: On the Wings of Love": Holding strong against the Olympics during the sweep, on average during its 14th season run, "The Bachelor: On the Wings of Love" attracted an average audience of 12.0 million viewers, generating the biggest overall audience for the franchise since Fall 2003 - going back 10 seasons. In Adults 18-49 (4.2/10), the veteran ABC unscripted series equaled its highest rating in 9 seasons - since Spring 2004.

� "Lost": Another standout opposite the Olympics, February's No. 1 scripted series overall in Adults 18-49, "Lost" also registered as the highest-rated scripted show on each Tuesday of the month. And although it faced off with Winter Games and "American Idol," "Lost" is up season to date across all key Adult and Men demographics (4 episodes vs. 4 episodes): AD18-34 +11% (5.0/13 vs. 4.5/12), AD18-49 +4% (5.0/12 vs. 4.8/12), AD25-54 +2% (5.4/12 vs. 5.3/12), M18-34 +19% (5.1/15 vs. 4.3/12), M18-49 +11% (5.0/13 vs. 4.5/12) and M25-54 +6% (5.3/13 vs. 5.0/12).

� Wednesday Comedies: On their only original airings so far during the February Sweep (2/10/10), ABC's "The Middle" hit a series high with Adults 18-49 for its 2nd straight telecast, and opposite "Idol," "Modern Family" posted the series' 2nd-highest Adult 18-49 number and achieved best-ever results with Adults 18-34 and Teens 12-17. In addition, "Modern Family" registered as Wednesday's No. 1 scripted program in Adults 18-49 on each of its past 3 first-run telecasts.

Source: Nielsen Media Research, Most Current (2/4-3/1/10). "The Bachelor" season averages based on Most Current Program Ratings (1/4-3/1/10). "Lost" season averages based on Live + Same Day Program Ratings (2/2-2/23/10 vs. 1/21-2/11/09).





  [march 2010]  
S
M
T
W
T
F
S
 


· AMERICAN IDOL (FOX)
· BACHELOR, THE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.