or


[03/17/10 - 03:44 PM]
Oxygen's "Bad Girls Club" Reunion Beats All Broadcast Networks in 10pm Hour Among Adults and Women 18-34
Oxygen spins the numbers for Tuesday, March 16.

[via press release from Oxygen]

OXYGEN'S "BAD GIRLS CLUB" REUNION BEATS ALL BROADCAST NETWORKS IN 10PM HOUR AMONG ADULTS AND WOMEN 18-34

Reunion Special Part One Delivers Explosive Record-Breaking Numbers For Most Watched Telecast Ever

"Love Games: Bad Girls Need Love Too" Debut Becomes Most Watched Series Premiere Ever Among All Key Demos

NEW YORK, March 17, 2010 - Oxygen's "Bad Girls Club" hit another remarkable milestone last night as part one of the reunion special beat all broadcast networks in the 10PM hour among key demos adults and women 18-34 according to Nielsen Media Research. The drama-filled season four reunion smashed all Oxygen records becoming the most watched telecast ever among all key demos including total viewers (2.663MM), W18-49 (1.378MM), A18-49 (1.776MM), W18-34 (1.007MM ), A18-34 (1.263MM) and A25-54 (1.116MM). Additionally, the show outperformed every program in all of primetime (8-11pm) in W18-34, except "American Idol" and "Lost."

The network has more to celebrate with the breakout premiere episode of the new dating competition series, "Love Games: Bad Girls Need Love Too." The new series made Oxygen history marking the highest rated and most watched series premiere among all key demos, total viewers (1,513,000), W18-49 (624,000), A18-49 (800,000), W18-34 (472,000) and A18-34 (604,000).

The season four "Bad Girls Club" reunion special was also the fourth telecast to draw over two million viewers for the cable network and the 14th telecast on Oxygen to draw over one million viewers in A18-49.

Other exceptional highlights adding to the night's success were present across Oxygen's digital platforms. For "Bad Girls Club," www.oxygen.com delivered double digit growth versus season three in unique visitors (+54%) and video streams (+64%). From the season four premiere through last night's reunion part one special, the "Bad Girls Club" website has logged 62MM page views and 7.5MM video streams. Season to date, OxygenLive, a first-ever live two screen experience for Oxygen's fans, saw tweets total 671,000 about "Bad Girls Club" during its interactive experience with last night's episode alone drawing 55, 000 tweets in one hour. Additionally, "Bad Girls Club" related terms made up 7 of the top 10 trending topics on Twitter is another credit to the night's overall successes.

"Bad Girls Club" reunion special part two airs Tuesday, March 23 at 10PM ET/PT, followed by episode two of "Love Games: Bad Girls Need Love Too" at 11PM ET/PT. Beginning March 30, "Love Games" will settle into its permanent time slot at 10PM ET/PT.

"Love Games: Bad Girls Need Love Too"

A spin-off of the record breaking series "Bad Girls Club," "Love Games: Bad Girls Need Love Too" features three former Bad Girls -- Amber (season three), Kendra (season four) and Sarah (season three) vying for the man of their dreams from a pool of 13 eligible bachelors. Each week the ladies, have the group of bachelors competing for their attention in a series of off-the-wall challenges and entertaining group dates. Amber, Kendra and Sarah must try to put their bad aside in an attempt to work together to narrow the field and identify the guy that's most ideal for them. The men that don't catch their eye and win their heart are eliminated weekly. Comedian Bret Ernst ("Wild West Comedy Show") hosts the eight one-hour episode series.

"Love Games" is produced by Bunim-Murray productions with Jonathan Murray, Gil Goldschein, Brandon Wilson and Jeff Schmidt serving as executive producers. Tess Gamboa is co-executive producer.

"Bad Girls Club"

Season four brings seven new self-proclaimed "bad girls" together in a beautiful mansion in Los Angeles. These women recognize that their outrageous behavior has hindered their relationships, careers and lives. They have issues with anger, trust and control. In a house full of women with similarly explosive personalities, clashes erupt between roommates and housemates over everything from who's on cleaning duty to where they should go out at night. Will these bad girls, faced with the mirrored image of their own behavior, learn to moderate and control their bad girl energy or will they spin out of control and flee this opportunity for change? "Bad Girls Club" is produced by Bunim-Murray Productions.

Source: Nielsen Explorer, LS data

Digital Source: Omniture SiteCatalyst S4 vs. S3 comparison - 3/16/10 vs. 3/31/09, S4 Totals from 12/1/09-3/16/10; Twitter

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and entertaining content to young women, wherever they are. Oxygen is rewriting the rulebook for women's media, with a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood." Popular features online include OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Available in 75 million homes, online at www.oxygen.com, or on mobile devices at wap.oxygen.com, Oxygen Media is a service of NBC Universal.





  [march 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· LOVE GAMES: BAD GIRLS NEED LOVE TOO (OXYGEN)





most recent ratings | view all posts
[10/24/25 - 02:02 PM]
"20/20" Is Friday's Most-Watched Newsmagazine Across the Board
In addition, "20/20" posted its best Adults 25-54 in more than four months.

[10/24/25 - 02:01 PM]
ABC News' "Nightline" Ranks No. 1 Across the Board, Leading NBC in All Key Demos for the 4th Straight Week
"Nightline" grew year to year across the board: Total Viewers, Adults 25-54, and Adults 18-49.

[10/24/25 - 01:05 PM]
"Dancing with the Stars" Makes Television History - Rising for Fifth Straight Week
The October 21 episode scored 6.63 million Total Viewers and a 1.38 rating among Adults 18-49, hitting new season highs in both demographics.

[10/23/25 - 02:33 PM]
Largest Audience for "NBA Tip-Off" Doubleheader Since 2010 as NBA Returned to NBC and Debuted on Peacock
Tuesday night's audience across NBC and Peacock peaked at 7.1 million viewers from 10:45-11 p.m. ET as Shai Gilgeous-Alexander led the defending champion Oklahoma City Thunder to a one-point win over the Houston Rockets in double overtime.

[10/23/25 - 11:28 AM]
"High Potential" Rises to Season High as Show Nears Fall Finale
ABC's popular drama rose to a multiplatform season high in Total Viewers (12.50 million) and Adults 18-49 (2.31 rating) after seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms.

[10/22/25 - 03:06 PM]
FOX Sports Delivers Most-Watched ALCS Game Since 2017
9,028,000 viewers tuned in across FOX, FS1, FOX Deportes & FOX Sports streaming services for the Toronto Blue Jays' ALCS Game 7 victory over the Seattle Mariners.

[10/22/25 - 08:07 AM]
ESPN College Football on ABC Delivers Top Three Games Across All Networks for Saturday, Oct. 18 - Off to Best Start Since '09
Coverage of Ole Miss at Georgia averaged 9.8 million viewers.

[10/22/25 - 08:03 AM]
FOX NFL's America's Game of the Week Delivers 25,630,000 Average Viewers for Commanders-Cowboys
Season-to-date, the NFL on FOX is off to its best start to the season since 2014, averaging 19,646,000 viewers and up +4% over last year's season-to-date average.

[10/22/25 - 07:44 AM]
"9-1-1: Nashville" Debuts with Over 12 Million Total Audience to Date
The star-studded, high-octane first-responder drama delivered 7.80 million Total Viewers and 1.51 rating among Adults 18-49, excluding encores.

[10/22/25 - 06:21 AM]
ABC's Telecast of Formula 1 U.S. Grand Prix Draws Event's Largest TV Audience on Record
Viewership peaked at 1.6 million between 4:15-4:30 p.m. as Max Verstappen drove to victory, further tightening up the battle for the F1 driver's championship with only five races left in the season.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/17/25 - 01:16 PM]
"Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July
"Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.

[10/17/25 - 10:38 AM]
"Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers
Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.

[10/16/25 - 06:01 AM]
ESPN's Monumental 2025 WNBA Season Sets New Viewership Records
Across all networks, the 2025 WNBA Postseason was the most-viewed since 1999.

[10/15/25 - 04:02 PM]
"20/20" Is Friday's No. 1 Program on Broadcast TV
"20/20" increased its lead week to week over "Dateline" in Total Viewers to post its largest of the season.