or


[03/26/10 - 09:39 AM]
ABC Is Thursday's Top Non-Sports Net
ABC spins the numbers for Thursday, March 25.

[via press release from ABC]

Quick Take for Thursday, March 25, 2010 (Fast Affiliate Live + Same Day Ratings)

Posting its Best Results Since Mid-February, ABC is Thursday's Top Non-Sports Net

Delivering Strong Retention of its Week-Ago Return Numbers, for the 2nd Week in a Row "FlashForward" is the Most-Watched Series in the 8pm Hour

Thursday's No. 1 Series in Viewers and Adults 18-49, "Grey's Anatomy" Grows its Overall Audience from its Most Recent Original Telecast

Generating its Highest Numbers in 6 Weeks, ABC's "Private Practice" is the No. 1 Non-Sports Show in the 10pm Hour with Total Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

Opposite CBS' NCAA Sweet 16 Basketball coverage, ABC earned second place on Thursday among Total Viewers (8.8 million) and Adults 18-49 (2.8/8). The Net ranked a dominant No. 1 on the night across all key Women demos: W18-34 (3.4/10), W18-49 (4.0/11) and W25-54 (4.7/12).

� In viewers and young adults, ABC marked its strongest Thursday since early February � since 2/11/10.

"FlashForward" (8:00-9:00 p.m.)

For the 2nd week in a row, ABC's "FlashForward" (6.2 million) was the most-watched non-sports program in the 8 o'clock hour, outdrawing NBC's original comedies ("Community"/"Parks and Recreation") by 1.4 million viewers (4.8 million). Building audience throughout its broadcast, "FlashForward" gained 3% in Total Viewers (6.1 million to 6.3 million) and 12% in Adults 18-49 (1.7/6 to 1.9/6) from its first to second half-hour. In fact as it built during its telecast, "FlashForward" ranked as the No. 1 non-sports show at 8:30 p.m. in Adults 18-49 (1.9/6-tie).

� Delivering strong retention of its week-ago return to the time period, "FlashForward" held 96% of its Total Viewers week to week (6.2 million vs. 6.5 million) and 95% of its Adult 18-49 audience (1.8/6 vs. 1.9/6).

"Grey's Anatomy" (9:00-10:00 p.m.)

Building sharply on its lead-in, ABC's "Grey's Anatomy" finished as Thursday's No. 1 series telecast in Total Viewers (11.4 million) and Adults 18-49 (3.6/10). It was also the night's most-watched program overall, topping CBS' NCAA Basketball coverage in the preliminary Fast Affiliate Ratings. It was "Grey's" 16th time in 17 original broadcasts this season to qualify as Thursday's No. 1 scripted series with young adults.

� "Grey's Anatomy" was up from its most recent original airing by 5% among Total Viewers (10.9 million on 3/11/10).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked as the No. 1 non-sports program in 10 o'clock hour among Total Viewers (8.8 million) and Adults 18-49 (2.9/8). In addition, it was the 17th consecutive original telecast this season for "Private Practice" to register as the No. 1 scripted show in its slot in Adults 18-34, Women 18-34 and Women 18-49.

� Growing for its 2nd straight original telecast, "Private Practice" was up from its most recent original airing by over 1.0 million viewers and by 4% in Adults 18-49 (7.7 million and 2.8/8 on 3/11/10). The ABC sophomore drama posted its strongest performance in 6 weeks � since 2/11/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 36% currently, from 30% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/25/10.





  [march 2010]  
S
M
T
W
T
F
S
 


· COMMUNITY (YAHOO)
· FLASH FORWARD (ABC)
· GREY'S ANATOMY (ABC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.