or


[06/07/10 - 06:23 PM]
2010 MTV Movie Awards Premiere Watched by 16.4 Million Total Viewers Up 2% VS. 2009
MTV spins the numbers for Sunday, June 6.

[via press release from MTV]

2010 MTV MOVIE AWARDS PREMIERE WATCHED BY 16.4 MILLION TOTAL VIEWERS UP 2% VS. 2009

"THE HARD TIMES OF RJ BERGER" IS MTV'S HIGHEST RATED SERIES LAUNCH SINCE 2008

2010 MTV MOVIE AWARDS

· On MTV, MTV2 and VH1, the 2010 MTV Movie Awards, hosted by Aziz Ansari, was watched by 16.4 million viewers, up 2% from 2009 and the largest Movie Award audience since at least 2003.

· Among female teens, the 2010 MTV Movie Awards averaged a 5.7 rating on MTV, +6% vs. last year and the award show's best rating in this demo since 2004.

· The 2010 MTV Movie Awards averaged a 4.1 P12-34 rating on MTV, making it the second highest rated Movie Awards since 2004.

Source: Nielsen Fast Nationals. Live+SD coverage ratings from 6/6/10. Watched = Reach, 1+minute qualifier.

· On Sunday 6/6, the MTV Movie Awards had nearly 1.6 million video streams on MTV.com making this year's event the highest streamed Movie Awards day in history!

· Engagement was high with the 'All-Access Live Stream' which generated 350K streams, easily outperforming the Movie Awards live stream from 2009 (295K streams), while Twilight exclusives and the Kristen Stewart/Dakota Fanning 'Best Kiss' nominee clip rounded out top streams.

"THE HARD TIMES OF RJ BERGER" - Series Premiere

MTV premiered its new original comedy series "The Hard Times of RJ Berger" on Sunday, June 6. The series will move to Monday nights at 10pm ET/PT beginning on June 14.

· The series debut of The Hard Times of R.J. Berger averaged a 2.6 P12-34 rating and over 2.6 million viewers.

· Hard Times is MTV's highest rated series launch among P12-34 since 2008.

Source: Nielsen Fast Nationals. Live+SD coverage ratings.

MTV'S TWITTER 2.0 VISUALIZATION TOOL

· MTV's Twitter 2.0 Visualization tool at MTV.com tracked 802,944 total tweets containing Movie Award related keywords, including names of categories, nominees, performers, presenters, and the official #MTVMovieAwards hashtag. In addition, the MTV Movie Awards and related topics were seven of the top 10 trending Twitter topics through most of the telecast, including #MTVMovieAwards holding the top spot.

Mark Burnett serves as Executive Producers for the 2010 MTV Movie Awards. Audrey Morrissey is Executive Producer. Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives in Charge of Music and Talent.

Official sponsors of the 2010 MTV Movie Awards include Coca-Cola(R), Kia Motors, Nikon Corporation, Orbit(R) gum, Starbucks Coffee Company, Taco Bell(R) and T-Mobile USA. Orbit is a registered trademark of the Wm. Wrigley Jr. Company.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2010]  
S
M
T
W
T
F
S
  


· HARD TIMES OF RJ BERGER, THE (MTV)





most recent ratings | view all posts
[01/18/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX, "9-1-1" Edge Demo Race
The network's new drama helps lead the night among adults 18-49.

[01/17/18 - 08:13 AM]
Tuesday's Broadcast Ratings: "This Is Us," "Ellen's Game of Games" Top Charts for NBC
The Peacock cruises to victory among adults 18-49 last night.

[01/16/18 - 06:20 PM]
"The Office" Marathon Delivers Big Gains for Comedy Central with Total-Day Rating Up 71% Against Year-Ago
Comedy Central spins the numbers for Monday, January 15.

[01/16/18 - 08:15 AM]
Monday's Broadcast Ratings: "Bachelor," "Good Doctor" Top Charts for ABC
The Alphabet's duo helps lead the night in total viewers and adults 18-49.

[01/15/18 - 08:26 AM]
Sunday's Broadcast Ratings: FOX Gets Huge Boost from NFL Overrun
The network's playoff coverage grows to more than 35 million viewers last night.

[01/14/18 - 08:27 AM]
Saturday's Broadcast Ratings: CBS Rides NFL Playoffs to Victory
Divisional game between the Titans and Patriots easily wins the night in all categories.

[01/13/18 - 08:32 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Onto Top Spot
Mainstay "Blue Bloods" is the night's most-watched program.

[01/12/18 - 09:04 AM]
2017 Marks BBC America's Most Watched Year Ever
BBC American further spins the numbers for the year to date.

[01/12/18 - 08:30 AM]
Thursday's Broadcast Ratings: Comedies Pave the Way for CBS Victory
"The Big Bang Theory" and "Young Sheldon" are the top draws in both total viewers and adults 18-49.

[01/11/18 - 08:19 AM]
Wednesday's Broadcast Ratings: FOX Edges Tight Race Among Adults 18-49
Week two of "The X-Files" and "9-1-1" power the network to the demo crown.

[01/10/18 - 09:36 AM]
CMT's "Nashville" Final Season Debuts on High Note
CMT further spins the numbers for Thursday, January 4.

[01/10/18 - 08:14 AM]
Tuesday's Broadcast Ratings: "This Is Us" Returns on Top in Demos for NBC
The Peacock tops the charts among adults 18-49 while CBS is the most-watched broadcaster.

[01/09/18 - 08:44 AM]
Monday's Broadcast Ratings: ABC, "The Good Doctor" Top Competition
The Alphabet wins the evening in total viewers and adults 18-49 amongst the broadcast networks.

[01/09/18 - 07:41 AM]
Epic College Football Playoff National Championship Delivers Massive 16.7 Overnight, Up 9% Year-Over-Year
ESPN spins the numbers for Monday, January 8.

[01/08/18 - 03:01 PM]
"grown-ish" Opens as Freeform's Biggest Series Launch in 2 Years
Freeform further spins the numbers for Wednesday, January 3.