or


[06/07/10 - 06:23 PM]
2010 MTV Movie Awards Premiere Watched by 16.4 Million Total Viewers Up 2% VS. 2009
MTV spins the numbers for Sunday, June 6.

[via press release from MTV]

2010 MTV MOVIE AWARDS PREMIERE WATCHED BY 16.4 MILLION TOTAL VIEWERS UP 2% VS. 2009

"THE HARD TIMES OF RJ BERGER" IS MTV'S HIGHEST RATED SERIES LAUNCH SINCE 2008

2010 MTV MOVIE AWARDS

· On MTV, MTV2 and VH1, the 2010 MTV Movie Awards, hosted by Aziz Ansari, was watched by 16.4 million viewers, up 2% from 2009 and the largest Movie Award audience since at least 2003.

· Among female teens, the 2010 MTV Movie Awards averaged a 5.7 rating on MTV, +6% vs. last year and the award show's best rating in this demo since 2004.

· The 2010 MTV Movie Awards averaged a 4.1 P12-34 rating on MTV, making it the second highest rated Movie Awards since 2004.

Source: Nielsen Fast Nationals. Live+SD coverage ratings from 6/6/10. Watched = Reach, 1+minute qualifier.

· On Sunday 6/6, the MTV Movie Awards had nearly 1.6 million video streams on MTV.com making this year's event the highest streamed Movie Awards day in history!

· Engagement was high with the 'All-Access Live Stream' which generated 350K streams, easily outperforming the Movie Awards live stream from 2009 (295K streams), while Twilight exclusives and the Kristen Stewart/Dakota Fanning 'Best Kiss' nominee clip rounded out top streams.

"THE HARD TIMES OF RJ BERGER" - Series Premiere

MTV premiered its new original comedy series "The Hard Times of RJ Berger" on Sunday, June 6. The series will move to Monday nights at 10pm ET/PT beginning on June 14.

· The series debut of The Hard Times of R.J. Berger averaged a 2.6 P12-34 rating and over 2.6 million viewers.

· Hard Times is MTV's highest rated series launch among P12-34 since 2008.

Source: Nielsen Fast Nationals. Live+SD coverage ratings.

MTV'S TWITTER 2.0 VISUALIZATION TOOL

· MTV's Twitter 2.0 Visualization tool at MTV.com tracked 802,944 total tweets containing Movie Award related keywords, including names of categories, nominees, performers, presenters, and the official #MTVMovieAwards hashtag. In addition, the MTV Movie Awards and related topics were seven of the top 10 trending Twitter topics through most of the telecast, including #MTVMovieAwards holding the top spot.

Mark Burnett serves as Executive Producers for the 2010 MTV Movie Awards. Audrey Morrissey is Executive Producer. Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives in Charge of Music and Talent.

Official sponsors of the 2010 MTV Movie Awards include Coca-Cola(R), Kia Motors, Nikon Corporation, Orbit(R) gum, Starbucks Coffee Company, Taco Bell(R) and T-Mobile USA. Orbit is a registered trademark of the Wm. Wrigley Jr. Company.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2010]  
S
M
T
W
T
F
S
  


· HARD TIMES OF RJ BERGER, THE (MTV)









most recent ratings | view all posts
[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.