or


[06/07/10 - 06:23 PM]
2010 MTV Movie Awards Premiere Watched by 16.4 Million Total Viewers Up 2% VS. 2009
MTV spins the numbers for Sunday, June 6.

[via press release from MTV]

2010 MTV MOVIE AWARDS PREMIERE WATCHED BY 16.4 MILLION TOTAL VIEWERS UP 2% VS. 2009

"THE HARD TIMES OF RJ BERGER" IS MTV'S HIGHEST RATED SERIES LAUNCH SINCE 2008

2010 MTV MOVIE AWARDS

· On MTV, MTV2 and VH1, the 2010 MTV Movie Awards, hosted by Aziz Ansari, was watched by 16.4 million viewers, up 2% from 2009 and the largest Movie Award audience since at least 2003.

· Among female teens, the 2010 MTV Movie Awards averaged a 5.7 rating on MTV, +6% vs. last year and the award show's best rating in this demo since 2004.

· The 2010 MTV Movie Awards averaged a 4.1 P12-34 rating on MTV, making it the second highest rated Movie Awards since 2004.

Source: Nielsen Fast Nationals. Live+SD coverage ratings from 6/6/10. Watched = Reach, 1+minute qualifier.

· On Sunday 6/6, the MTV Movie Awards had nearly 1.6 million video streams on MTV.com making this year's event the highest streamed Movie Awards day in history!

· Engagement was high with the 'All-Access Live Stream' which generated 350K streams, easily outperforming the Movie Awards live stream from 2009 (295K streams), while Twilight exclusives and the Kristen Stewart/Dakota Fanning 'Best Kiss' nominee clip rounded out top streams.

"THE HARD TIMES OF RJ BERGER" - Series Premiere

MTV premiered its new original comedy series "The Hard Times of RJ Berger" on Sunday, June 6. The series will move to Monday nights at 10pm ET/PT beginning on June 14.

· The series debut of The Hard Times of R.J. Berger averaged a 2.6 P12-34 rating and over 2.6 million viewers.

· Hard Times is MTV's highest rated series launch among P12-34 since 2008.

Source: Nielsen Fast Nationals. Live+SD coverage ratings.

MTV'S TWITTER 2.0 VISUALIZATION TOOL

· MTV's Twitter 2.0 Visualization tool at MTV.com tracked 802,944 total tweets containing Movie Award related keywords, including names of categories, nominees, performers, presenters, and the official #MTVMovieAwards hashtag. In addition, the MTV Movie Awards and related topics were seven of the top 10 trending Twitter topics through most of the telecast, including #MTVMovieAwards holding the top spot.

Mark Burnett serves as Executive Producers for the 2010 MTV Movie Awards. Audrey Morrissey is Executive Producer. Lee Rolontz is Executive Producer for MTV, Garrett English is Executive In Charge and Jane Mun serves as Supervising Producer. For MTV, Wendy Plaut is the Celebrity Talent Executive and Amy Doyle and Joanna Bomberg serve as the Executives in Charge of Music and Talent.

Official sponsors of the 2010 MTV Movie Awards include Coca-Cola(R), Kia Motors, Nikon Corporation, Orbit(R) gum, Starbucks Coffee Company, Taco Bell(R) and T-Mobile USA. Orbit is a registered trademark of the Wm. Wrigley Jr. Company.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 24.6 million monthly unique visitors during the first quarter of 2010 -- up +9% from Q4/2009 and up +13% year-over-year. Average video streams for the first quarter of 2010 increased +19% from the Q4/2009 and is up +18% over the same time period last year. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [june 2010]  
S
M
T
W
T
F
S
  


· HARD TIMES OF RJ BERGER, THE (MTV)





most recent ratings | view all posts
[06/22/18 - 12:59 PM]
E!'s "Total Bellas" Hits Another Series High Pulling in Over 1.2 Million Total Viewers and 11% Increase Among W18-49
E! further spins the numbers for Sunday, June 17.

[06/22/18 - 08:25 AM]
Thursday's Broadcast Ratings: CBS Repeats Top Original Competition
The Eye wins the night in total viewers, shares the adults 18-49 crown with FOX.

[06/21/18 - 02:02 PM]
New Season of Travel Channel's "Ghost Adventures" Kicks Off with Record-Setting Ratings
Travel Channel further spins the numbers for Saturday, June 16.

[06/21/18 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, Gordon Ramsay Lead Demo Race
The network wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 09:14 AM]
FOX Sports' Presentation of 2018 U.S. Open Championship Is Most-Watched U.S. Open Since 2015
FOX Sports spins the numbers for its coverage to date.

[06/19/18 - 08:12 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off Competition
The Alphabet takes home top honors in total viewers and adults 18-49.

[06/18/18 - 08:20 AM]
Sunday's Broadcast Ratings: ABC Holds Onto Top Spots with Game Show Lineup
The Alphabet wins the evening in both total viewers and adults 18-49.

[06/17/18 - 08:42 AM]
Saturday's Broadcast Ratings: "Jurassic Park" Tops Adults 18-49 for NBC
The Peacock's telecast of the 1993 film leads the night in demos.

[06/16/18 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
Said duo edges a low key evening among adults 18-49.

[06/15/18 - 02:26 PM]
E!'s "Total Bellas" Hits Series High in All Key Demos Pulling in Over 1 Million Total Viewers Pacing Toward Its Biggest Season Yet
E! further spins the numbers for Sunday, June 10.

[06/15/18 - 08:23 AM]
Thursday's Broadcast Ratings: CBS Tops Viewers with Repeat Lineup
The Eye also shares the adults 18-49 with ABC and FOX.