or


[06/29/10 - 09:09 AM]
Oxygen Media Records Best Second Quarter Ever
Oxygen spins the numbers for the second quarter of 2010.
[via press release from Oxygen]

OXYGEN MEDIA RECORDS BEST SECOND QUARTER EVER

"Tori & Dean: Home Sweet Hollywood," "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too" Drive Second Quarter Success

New York, NY - June 29, 2010 - Oxygen Media delivers its highest second quarter ever among key demos and total viewers, according to Nielsen Media Research. Propelled by the success of "Tori & Dean: Home Sweet Hollywood, "Dance Your Ass Off" and "Love Games: Bad Girls Need Love Too," the network posted growth in W18-34, W18-49, A18-49, and total viewers.

In June 2010, the season finale of "Tori & Dean: Home Sweet Hollywood" was the most watched telecast of the season among W18-49, A18-49 and total viewers. Additionally, the season two casting episode premiere of "Dance Your Ass Off" was up double digits vs. season one's casting episode, (up +57%) W18-49 and (up +59%) A18-49. Also, ending in May, "Love Games: Bad Girls Need Love Too" was Oxygen's most watched freshman season among both W18-34 and A18-34. It was also Oxygen's youngest skewing season ever with a median age of 22.6 years. All three series had a hand in Oxygen's second quarter success.

Across prime, in 2Q10, viewership was up (+12%) among total viewers compared to 2Q09. For the quarter, Oxygen was up in key demos: W18-34 (up +1%), W18-49 (up +4%), A18-34 (up +3%) and A18-49 (up +8%). Oxygen ranks #28 among all ad-supported cable entertainment networks for A18-49 (up from #29 in the same weeks 2009) and ranks #23 among W18-49 (up from #24 in the same weeks 2009).

On the digital front, in 2Q10, Oxygen.com is pacing up in uniques compared to 2Q09 (up +9%). June 2010 is currently up in uniques by (+25%) and video streams by (+28%) compared to May 2010. In June, the Oxygen Mobile site is up year over year, (+78%) in uniques and (+68%) in page views.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 06/13/10, blended with Live + Same Day through 06/27/10. Individual telecast and single day performance points based on Live + Same Day data. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000).

Omniture SiteCatalyst - through 6/28/10.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [june 2010]  
S
M
T
W
T
F
S
  


· DANCE YOUR ASS OFF (OXYGEN)
· LOVE GAMES: BAD GIRLS NEED LOVE TOO (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)




most recent ratings | view all posts
[01/23/26 - 12:44 PM]
"20/20" Improves on the Previous Week in Adults 25-54 and Adults 18-49, Hitting an 8-Week High in the Key Adult News Demo
"20/20" ranked No. 1 in its two-hour time period in Adults 25-54.
[01/23/26 - 12:28 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49.
[01/23/26 - 10:31 AM]
"College GameDay Built by The Home Depot" Closes Out Historic Season with 2.6 Million Viewers Highlighting Hurricanes and Hoosiers
The six postseason GameDay shows delivered 2.4 million average viewers, up 30 percent year-over-year.
[01/23/26 - 07:37 AM]
Historic Back-to-Back Stretch: ESPN Delivers Its No. 1 and No. 8 Most-Watched Events Ever on Consecutive Days
Across Sunday and Monday, fans consumed 18.7 billion total minutes across ESPN, ABC and ESPN2 - a 28% increase from last season's Divisional Round game and Championship Monday on the same networks.
[01/22/26 - 03:39 PM]
Special Premiere of "The Fall and Rise of Reggie Dinkins" Is the Season's Most-Watched Comedy Episode
The series drew 5.8 million viewers and a 1.4 rating in the 18-49 demo in its special premiere that aired Sunday, January 18.

[01/22/26 - 02:05 PM]
ESPN's MegaCast of the College Football Playoff National Championship Presented by AT&T Delivers 30.1 Million Viewers - The Most-Viewed College Football Game in 11 Years
The game scored 30.1 million viewers, the most-watched college football game since the inaugural CFP National Championship (33.9 million viewers, Oregon/Ohio State, 2014-15) and the second most-watched National Championship of the CFP era.
[01/22/26 - 12:48 PM]
ABC Wednesday Comedies Score with Stellar Midseason Premieres
"Shifting Gears" and "Abbott Elementary" are among top scripted shows of the week in adults 18-49.
[01/22/26 - 07:58 AM]
NBC Sports Delivers Its Most Watched NFL Divisional Playoff Game on Record as Rams-Bears Thriller Averages 45.4 Million Viewers on NBC & Peacock
The audience for Rams-Bears - which increased in every quarter hour from 8:15 p.m. ET until the game-winning score - peaked in the game's closing minutes, with an average of 52.6 million viewers from 9:45-10 pm ET.
[01/21/26 - 10:58 AM]
ABC's Tuesday Dramas Soar with Midseason Premieres
In fact, "High Potential" and "Will Trent" were the top two scripted programs of the week among Total Viewers.
[01/20/26 - 01:01 PM]
Netflix: What We Watched the Second Half of 2025
"KPop Demon Hunters" took the world by storm, breaking records as our most-watched title over a six-month period with 482M views.
[01/20/26 - 12:01 PM]
Netflix Top 10: Week of January 12 - "The Rip" Confiscates the No. 1 Spot in This Week's Top 10
Mistrust was the theme of the week, as viewers put the murder-mystery thriller "His & Hers" at No. 1 on the English TV list with 29.5 million views.
[01/16/26 - 01:08 PM]
"20/20" Is the Most-Watched Program Across Broadcast and Cable on Friday Night - Scoring Largest Viewership in Over 7 Months
For the second week in a row, "20/20" posted Total Viewers increases versus the previous week and the corresponding year-ago telecast.

[01/15/26 - 01:38 PM]
"Live with Kelly and Mark" Christmas Week Shoots to a Season High Among Total Viewers - Scoring Show's Best Performance in 10 Months
"Live" has now ranked as the No. 1 talk show in syndication for 152 consecutive weeks across all key measures.
[01/13/26 - 03:02 PM]
2025-26 College Football Playoff Semifinals Averaging 14.9 Million Viewers, On Par with 2024-25 Season
The Peach Bowl (Oregon vs. Indiana) drew 18 million viewers on average, while the Fiesta Bowl (Miami vs. Ole Miss) scored 15.8 million viewers.
[01/13/26 - 02:30 PM]
FOX Sports Holds Winning Hand Leading All Networks in Viewership on Wild Card Weekend
41 million viewers watched FOX Sports' presentation of Sunday's NFC Wild Card Round showdown featuring the San Francisco 49ers' win over the Philadelphia Eagles.