"BIG BROTHER WEDNESDAY" WINS TIME PERIOD IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54
"Big Brother" Posts Gains in Viewers over Comparable Broadcast Last Summer
BIG BROTHER WEDNESDAY won its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for Aug. 11.
BIG BROTHER WEDNESDAY was first in households (4.2/08), viewers (6.97m), adults 25-54 (2.9/08), adults 18-49 (2.4/08) and second in adults 18-34 (1.9/08). Compared to last week, BIG BROTHER 12 WEDNESDAY was even in adults 25-54, adults 18-49 and viewers.
Versus the comparable broadcast last year, BIG BROTHER WEDNESDAY added +170,000 viewers (from 6.80m, +3%).
Updated Wednesday ratings will be available this afternoon.