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[08/19/10 - 09:20 AM]
Big Brother Wins Its Time Period in Viewers and Key Demographics
CBS spins the numbers for Wednesday, August 18.

[via press release from CBS]

"BIG BROTHER" WINS ITS TIME PERIOD IN VIEWERS AND KEY DEMOGRAPHICS

"Big Brother" Tops Wednesday in Adults 18-49

Wednesday Edition Up Versus Last Week in all Key Measures

BIG BROTHER won its time period in viewers and key demographics and was Wednesday's #1 program in adults 18-49, according to Nielsen preliminary live plus same day ratings for Aug. 18.

BIG BROTHER WEDNESDAY was first in households (4.4/08), viewers (7.54m), adults 25-54 (3.2/10), adults 18-49 (2.6/09) and adults 18-34 (2.2/08).

Compared to last week, BIG BROTHER WEDNESDAY was up +5% in households (from 4.2/08), +7% in adults 25-54 (from 3.0/09), +8% in adults 18-49 (from 2.4/08), +10% in adults 18-34 (from 2.0/08) and +440,000 viewers (from 7.10m, +6%).

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)





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