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[08/26/10 - 11:01 AM]
'The Tonight Show with Jay Leno' and 'Late Night with Jimmy Fallon' Generate AuG. 16-20 Late-Night Wins
NBC spins the late-night numbers for the week of August 16-20.

[via press release from NBC]

'THE TONIGHT SHOW WITH JAY LENO' AND 'LATE NIGHT WITH JIMMY FALLON' GENERATE AUG. 16-20 LATE-NIGHT WINS

JAY ENCORES BEAT ALL CABLE AND BROADCAST RIVALS IN 18-49 VIEWERS AND TOTAL VIEWERS; DELIVER BIGGER AUDIENCES THAN THE CBS AND ABC COMPETITION IN EVERY KEY CATEGORY

JIMMY FALLON ENCORES OUT-DELIVER 'LATE LATE SHOW' REBROADCASTS IN ALL KEY RATINGS CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

UNIVERSAL CITY, Calif. - August 26, 2010 - Encore telecasts of NBC's "The Tonight Show with Jay Leno" have won the week of August 16-20 in adults 18-49 and total viewers over all cable and broadcast competition, delivering bigger audiences than CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers. Note that "Late Show" was also in rebroadcast last week and "Kimmel" was an encore on Friday.

At 12:35 a.m. ET, encore telecasts of "Late Night with Jimmy Fallon" also attracted bigger audiences than CBS's rebroadcasts of "Late Late Show with Craig Ferguson" in every key ratings category.

To date, Jay Leno has ranked #1 for 24 of 24 weeks versus "Late Show" in adult 18-49 rating and total viewers (including one tie in 18-49) since returning as host of "Tonight" on March 1 (excluding the week of Wimbledon delays). Jimmy Fallon has ranked #1 or tied for #1 versus "Late Late Show" for 25 weeks in a row in 18-49 rating (excluding Wimbledon week). In total viewers, Jimmy has won seven weeks in a row.

In adults 18-49 for the week, Jay's audience was 37 percent bigger than "Late Show's" (1.158 million vs. 847,000), in total viewers, Jay won by 27 percent (3.210 million vs. 2.527 million) and in adults 18-34, his margin was 43 percent (433,000 vs. 303,000). In adults 18-49, Jimmy Fallon's audience was 34 percent bigger than "Late Late Show's" (690,000 vs. 516,000), in total viewers, the "Late Night" advantage was 11 percent (1.424 million vs. 1.280 million) and in adults 18-34, Jimmy's margin was 47 percent (296,000 vs. 201,000).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of August 16-20. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.9 rating, 4 share (in encore telecasts)
CBS "Late Show," 0.6/3 (in encore telecasts)

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.8/3

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3 (in encore telecasts)
CBS "Late Late Show," 0.4/2 (in encore telecasts)

1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.2 million viewers (in encore telecasts)
CBS "Late Show," 2.5 million viewers (in encore telecasts)

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.2 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.5 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.4 million viewers (in encore telecasts)
CBS "Late Late Show," 1.3 million viewers (in encore telecasts)

1:35-2:05 a.m. ET
NBC "Last Call," 0.8 million viewers (in encore telecasts)

* Friday's "Kimmel" was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 1.1/5
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 0.6/3
CBS "Late Late Show," 0.6/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight Show with Jay Leno," 4.1 million viewers
CBS "Late Show," 3.7 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 3.7 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.6 million viewers

12:35-1:35 a.m. ET
NBC "Late Night with Jimmy Fallon," 1.6 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

SELECTED CABLE RESULTS, WEEK OF AUGUST 16-20

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.8

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.5

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.4 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million





  [august 2010]  
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