or


[09/15/10 - 12:31 AM]
The Futon's Ratings Survival Guide: "Outlaw" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to our Ratings Survival Guide, a handy new feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

OUTLAW (NBC)
(Fridays at 10:00/9:00c)

Fridays are tough to get a bead on at the Peacock. Believe it or not, just half an adults 18-49 ratings point separates NBC's most-watched ("Dateline NBC") and least-watched ("Crusoe") programs on the night for the past two seasons. In terms of scripted offerings, "Life" and "Law & Order's" final seasons finished on top - the latter not renewed for cost reasons, the former axed after returning to Wednesday nights. "Outlaw" then is tasked with outperforming failures like "America's Toughest Jobs" and "Crusoe," especially since it will follow the network's top draw "Dateline NBC."

"Outlaw" however has the added pressure of having to prove that it's worth airing over cheaper alternatives like NBC's various reality offerings ("Minute to Win It," we're looking at you) or even an extra hour of "Dateline" (NBC's frequent fallback position for the night). In other words, finishing in the top half of the 1.5 to 1.0 adults 18-49 ratings scale may not be enough.

Here's how NBC has fared on Friday nights the past two seasons (viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes):

fridays in 2008-2010timeviewers
(retention)
adults 18-49
(retention)
Dateline NBC: Season 199:00 PM6.90
(110.75%)
1.55
(112.32%)
Life: Season 210:00 PM5.50
(83.33%)
1.53
(105.52%)
Law & Order: Season 208:00 PM7.37
(N/A)
1.51
(N/A)
Who Do You Think You Are?8:00 PM6.40
(N/A)
1.50
(N/A)
Dateline NBC: Season 189:00 PM5.70
(197.92%)
1.45
(161.11%)
The Jay Leno Show10:00 PM5.37
(71.89%)
1.38
(82.14%)
Friday Night Lights: Season 39:00 PM3.96
(92.74%)
1.35
(105.47%)
Law & Order: Season 198:00 PM6.74
(N/A)
1.33
(N/A)
Howie Do It8:00 PM4.21
(N/A)
1.24
(N/A)
Lipstick Jungle: Season 29:00 PM3.90
(63.93%)
1.23
(89.13%)
Deal or No Deal: Season 48:00 PM5.77
(N/A)
1.22
(N/A)
Friday Night Lights: Season 4**8:00 PM3.94
(N/A)
1.20
(N/A)
Lipstick Jungle: Season 210:00 PM3.40
(84.37%)
1.20
(129.03%)
America's Toughest Jobs8:00 PM3.60
(N/A)
1.18
(N/A)
Crusoe9:00 PM4.44
(80.73%)
0.98
(83.05%)

** includes only in-season airings (through 5/21/10)

COMING MONDAY: FOX's "Lone Star," NBC's "The Event" & "Chase" and CBS's "Mike & Molly" & "Hawaii Five-0"





  [september 2010]  
S
M
T
W
T
F
S
   


· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· OUTLAW (NBC)





most recent ratings | view all posts
[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[04/23/17 - 08:52 AM]
Saturday's Broadcast Ratings: NHL Playoffs Spark Demo Victory for NBC
The Peacock's primetime coverage leads the night among adults 18-49.

[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 08:34 AM]
Wednesday's Broadcast Ratings: "Survivor" Triumphs Over Mostly Repeat Competition
CBS wins the evening in both total viewers and adults 18-49.

[04/19/17 - 08:29 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues NBC's Demo Win Streak
The Peacock has won or tied for the top spot every Tuesday in 2017.

[04/18/17 - 11:38 AM]
2017 Stanley Cup Playoffs Total Audience Delivery Averages 726,000 Viewers Through First Five Days, Up 9% vs. 2016
NBC spins the numbers for its NHL postseason coverage to date.

[04/18/17 - 11:24 AM]
ABC's Most-Watched NBA Playoffs Opening Weekend Game Ever: Total Live Audience of 6,624,000 Viewers for Golden State-Portland Game 1
ESPN spins the numbers for Sunday, April 16.

[04/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "The Voice" Remains the Demo Champ
NBC once again wins the night among adults 18-49.

[04/18/17 - 07:28 AM]
"Casey Anthony: An American Murder Mystery" Breaks Series Records for True Crime Network Investigation Discovery Delivering More Than 3.6 Million Total Viewers
Investigation Discovery further spins the numbers for April 9-11.

[04/17/17 - 08:27 AM]
Sunday's Broadcast Ratings: "Stayin' Alive" Special Puts CBS in Front
The Eye gets a boost from the two-hour Grammy special.