or


[09/28/10 - 09:55 AM]
CBS Wins Premiere Week in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for the week of September 20-26.

[via press release from CBS]

Editor's Note: With DVR penetration now at 38%, up from 33% last fall, playback continues to have an impact on ratings beyond same day viewing. CBS Research will provide live plus 7-day lift estimates at bottom of release to more accurately reflect total audience for each program.

CBS WINS PREMIERE WEEK IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

CBS Posts Across-the-Board Growth From Premiere Week Last Year

5 For 5: CBS Scores the Top Five New Series in Premiere Week in Viewers and Top Three in Adults 18-49

CBS Has 13 of the Top 20 Broadcasts in Viewers and Adults 25-54 and 8 in Adults 18-49, More than Any Other Network

"Hawaii Five-0" is Top New Program/Drama in Viewers

"$#*! My Dad Says" Top New Program/Comedy in Adults 18-49

No. 1 at 10:00 PM: CBS Wins all Five Weeknights in Viewers and Adults 25-54 and Four of Five in Adults 18-49

CBS Wins Five Nights in Viewers and Three Nights in Adults 18-49, More Than any Other Network

Key Scheduling Moves Open Strong �"The Big Bang Theory," "Survivor" and "CSI: NY" All Win Their Respective New Time Periods

"NCIS" Continues as the No. 1 Drama

CBS swept premiere week in viewers, adults 18-49 and adults 25-54 for the first time since 2004 as the Network scored the top five new series in viewers, top three in adults 18-49 and posted year-to-year growth in all key measures, according to Nielsen live plus same day ratings for the week ending Sept. 26, week one of the 2010-2011 television season.

Compared to premiere week last year, CBS was +6% in viewers, +3% in adults 18-49, +5% in adults 25-54 and +10% in adults 18-34.

Among premiere week's debuting new series in viewers, CBS had the Top 5�HAWAII FIVE-0, BLUE BLOODS, $#*! MY DAD SAYS, MIKE & MOLLY and THE DEFENDERS.

Among adults 18-49, CBS had the Top 3--$#*! MY DAD SAYS, HAWAII FIVE-0 and MIKE & MOLLY.

With 14.2 million viewers, HAWAII FIVE-0 ranks as the season's top new series/drama in viewers while $#*! MY DAD SAYS is the top new program/comedy in adults 18-49 with a 4.0 rating.

In the highly competitive 10:00 PM hour leading into late affiliate news, CBS placed first on all five weeknights in viewers and adults 25-54 and on four of five nights in adults 18-49.

CBS won five nights of the week in viewers (Tuesday, Wednesday, Thursday, Friday and Saturday) and three nights in adults 18-49 (Wednesday, Thursday and Friday), more than any other network.

The Network's key scheduling moves this fall have all opened strong with THE BIG BANG THEORY, SURVIVOR: NICARAGUA and CSI: NY all winning their respective new time periods.

For the week in viewers: CBS (12.50m), ABC (9.58m), NBC (8.15m) and FOX (6.52m).

For the week in key demographics, CBS was first in adults 25-54 (4.3/11) and adults 18-49 (3.3/10).

For the week in households: CBS (7.7/13), ABC (6.1/10), NBC (5.2/09) and FOX (3.8/06).

CBS Weekly Highlights:

? TWO AND A HALF MEN (P) was second in households (8.9/13), viewers (14.63m), adults 25-54 (6.0/14) and adults 18-49 (4.9/12). TWO AND A HALF MEN was up +5% in both households (from 8.5/12) and adults 25-54 (from 5.7/12), +9% in adults 18-49 (from 4.5/10) and added +990,0000 viewers (from 13.64m, +7%) compared to last year's season premiere.

? MIKE & MOLLY (P) was second in households (7.6/11), viewers (12.23m), adults 25-54 (5.1/11) and adults 18-49 (3.9/10). MIKE & MOLLY was tied as the night's #1 new program in adults 18-49 (with HAWAII FIVE-0).

? HAWAII FIVE-0 (P) won its time slot in households (8.9/15), viewers (14.20m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11). HAWAII FIVE-0 was the night's #1 new program in households, viewers and adults 25-54, tied with MIKE & MOLLY as the #1 new program in adults 18-49.

-- Tuesday, CBS was first in households (10.0/16), viewers (16.25m), adults 25-54 (4.9/12) and second in adults 18-49 (3.5/10). This was CBS's third consecutive premiere week Tuesday win in viewers and second straight premiere week Tuesday win in adults 25-54.

? NCIS (P) was first in households (11.7/19), viewers (19.41m), adults 25-54 (5.7/15) and second in adults 18-49 (4.0/11). Compared to last May's season finale, NCIS was up +17% in households (from 10.0/16), +24% in adults 25-54 (from 4.6/12), +21% in adults 18-49 (from 3.3/10) and added +3.10m viewers (from 16.31m, +19%).

? NCIS: LOS ANGELES (P) was second in households (9.7/15), viewers (15.75m), adults 25-54 (4.8/11) and adults 18-49 (3.4/09). Compared to last May's season finale, NCIS: LOS ANGELES was up +17% in households (from 8.3/13), +26% in both adults 25-54 (from 3.8/09) and adults 18-49 (from 2.7/07) and added +2.52m viewers (from 13.23m, +19%).

? NCIS: LOS ANGELES SPECIAL (S) was first in households (8.5/15), viewers (13.60m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).

-- Wednesday, CBS was first in households (7.8/13), viewers (12.96m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10). This was the fourth time in five years CBS won premiere week Wednesday in all these measures.

? SURVIVOR: NICARAGUA (P) was first in households (7.0/12), viewers (12.59m), adults 25-54 (5.1/14), adults 18-49 (4.0/12) and adults 18-34 (2.7/09). This was CBS's best delivery in this time slot with a regularly scheduled program in viewers and adults 18-49 since February 26, 2003 ("Star Search"), in adults 25-54 since January 18, 2003 ("Star Search") and since September 2, 2010 in adults 18-34 ("Big Brother 12 Wednesday"). Compared to last week's special first episode, SURVIVOR was up +3% in households (from 6.8/11), +4% in adults 18-34 (from 2.6/09), even in adults 18-49 and added +360,000 viewers (from 12.23m, +3%). SURVIVOR: NICARAGUA was up +59% in households, +76% in adults 25-54, +74% in adults 18-49 and +80% in adults 18-34 compared to the same night last year ("The New Adventures of Old Christine"/"Gary Unmarried").

? CRIMINAL MINDS (P) was first in households (8.6/14), viewers (14.13m), adults 25-54 (5.1/12) and second in adults 18-49 (4.0/11). CRIMINAL MINDS was Wednesday's #1 program in viewers

? THE DEFENDERS (P) was first in households (7.7/14), viewers (12.17m), adults 25-54 (4.0/11) and second in adults 18-49 (2.9/08).

-- Thursday, CBS was first in households (8.8/15), viewers (14.37m), adults 25-54 (4.9/13) and adults 18-49 (3.7/11). This was CBS's first win on a Premiere Week Thursday since 2007.

? THE BIG BANG THEORY (P) was first in households (8.4/14), viewers (14.04m), adults 25-54 (5.9/17), adults 18-49 (4.9/15) and adults 18-34 (3.8/13). Compared to last year's season premiere (on Monday, Sept. 21 at 9:30 PM), THE BIG BANG THEORY was up +6% in households (from 7.9/11), +2% in adults 25-54 (from 5.8/12), +4% in adults 18-49 (from 4.7/11), +27% in adults 18-34 (from 3.0/08) and added +1.06m viewers (from 12.98m, +8%). Compared to the same time period premiere last year (SURVIVOR: SAMOA, Thursday 8:00-8:30 PM on Sept. 24), THE BIG BANG THEORY was up +29% in households (from 6.5/11), +37% in adults 25-54 (from 4.3/12), +44% in adults 18-49 (from 3.4/10), +90% in adults 18-34 (from 2.0/07) and added +2.86m viewers (from 11.18m, +26%).

? $#*! MY DAD SAYS (P) was first in households (7.5/12), viewers (12.58m), adults 25-54 (5.2/14), adults 18-49 (4.0/12) and adults 18-34 (2.9/09). Compared to the time period premiere last year (SURVIVOR: SAMOA, Thursday 8:30-9:00 PM on Sept. 24), $#*! MY DAD SAYS was up +7% in households (from 7.0/11), +4% in adults 25-54 (from 5.0/13), +26% in adults 18-34 (from 2.3/07), even in adults 18-49 and added +410,000 viewers (from 12.17m, +3%).

? CSI: CRIME SCENE INVESTIGATION (P) was first in viewers (14.69m), tied for first in households (9.0/14, with ABC), second in adults 25-54 (4.6/11) and averaged a 3.4/09 in adults 18-49. Compared to last year's season finale (on May 20), CSI was up +5% in both households (from 8.6/14) and adults 25-54 (from 4.4/11), +3% in adults 18-49 (from 3.3/09) and added +330,000 viewers (from 14.36m, +2%).

? THE MENTALIST (P) was first in households (9.6/17), viewers (15.50m), adults 25-54 (4.6/12) and adults 18-49 (3.4/10). CBS won the 10:00-11:00 PM time slot for the fourth consecutive night in both viewers and adults 25-54, was first in adults 18-49 for the third night out of four. Compared to last year's season finale (on May 20), THE MENTALIST was up +2% in households (from 9.4/16), +6% in adults 18-49 (from 3.2/09), even in adults 25-54 and added +250,000 viewers (from 15.25m, +2%). THE MENTALIST was the night's #1 program in viewers.

-- Friday, CBS was first in households (6.2/12), viewers (9.82m), adults 25-54 (2.6/08) and adults 18-49 (1.9/07). This was CBS's fourth straight premiere week Friday win in these measures and fifth in six years (in 2008, all networks delayed their Friday premieres by one week due to a presidential debate).

? MEDIUM (P) was tied for first in both adults 25-54 (2.0/07, with NBC) and adults 18-49 (1.4/05, with NBC), second in households (4.0/08) and viewers (6.10m).

? CSI: NY (P) was first in households (6.6/12), viewers (10.35m), adults 25-54 (2.7/08) and adults 18-49 (2.0/07).

? BLUE BLOODS (P) was first in households (8.1/15), viewers (13.01m), adults 25-54 (3.2/10) and adults 18-49 (2.2/07). Compared to last year's time period premiere ("Numb3rs"), BLUE BLOODS was up +53% in households (from 5.3/10), +28% in adults 25-54 (from 2.5/07), +22% in adults 18-49 (from 1.8/06) and added +4.90m viewers (from 8.11m, +61%). This was CBS's best delivery in the time period in households since May 19, 2006 ("Numb3rs"), since April 7, 2006 in viewers ("Numb3rs"), since January 23, 2009 in adults 25-54 ("Numb3rs") and since January 15, 2010 in adults 18-49 ("Numb3rs"). BLUE BLOODS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

-- Saturday, CBS was first in households (4.0/08) and viewers (6.02m).

? 48 HOURS MYSTERY (P) was first in households (4.3/08), viewers (6.28m), second in both adults 25-54 (2.0/06) and adults 18-49 (1.3/04). 48 HOURS MYSTERY was the night's #1 program in viewers.

-- CBS's football run over posted a 15.8/29 with 26.38m viewers, 10.3/29 in adults 25-54 and 9.1/28 in adults 18-49 from 7:00-7:47PM.

? 60 MINUTES (P) (7:47-8:47PM) posted a 9.0/15 with 14.41m viewers, 4.1/10 in adults 25-54 and 3.1/08 in adults 18-49. From 8:00-9:00PM, CBS was first in households, second in viewers and adults 25-54, third in adults 18-49.

? THE AMAZING RACE 17 (P) (8:47-10:17PM) delivered a 6.5/10 with 11.54m viewers, 4.6/10 in adults 25-54 and 3.8/09 in adults 18-49. This was the best delivery for a season premiere of THE AMAZING RACE since November 4, 2007 in households, viewers, adults 25-54 and adults 18-49 (THE AMAZING RACE 12). Compared to last fall's premiere (two-hours), THE AMAZING RACE was up +5% in households (from 6.2/10), +12% in both adults 25-54 (from 4.1/09) and adults 18-49 (from 3.4/08) and added +1.13m viewers (from 10.41m, +11%). Compared to the winter premiere (one hour on February 14, 2010), THE AMAZING RACE was up +27% in households (from 5.1/08), +31% in adults 25-54 (from 3.4/08), +36% in adults 18-49 (from 2.8/07) and added +2.53m viewers (from 9.01m, +28%).

? UNDERCOVER BOSS (P) (10:17-11:17PM) delivered a 7.0/12 with 11.54m viewers, 4.7/12 in adults 25-54 and 3.8/10 in adults 18-49. Compared to the time period programming on the same night last year ("Cold Case" from 10:14-11:14PM), UNDERCOVER BOSS was up +15% in households (from 6.1/11), +74% in adults 25-54 (from 2.7/07), +81% in adults 18-49 (from 2.1/06) and added +2.34m viewers (from 9.20m viewers, +26%).

CBS top programs of the week: #2 NCIS (P) (an average of 19.41m viewers), #5 NCIS: LOS ANGELES (P) (15.76m), #6 THE MENTALIST (P) (15.50m), #7 CSI: CRIME SCENE INVESTIGATION (P) (14.69m), #8 TWO AND A HALF MEN (P) (14.63m), #9 60 MINUTES (P) (14.41m), #11 HAWAII FIVE-0 (P) (14.20m), #12 CRIMINAL MINDS (P) (14.13m), #13 THE BIG BANG THEORY (P) (14.04m), #15 NCIS: LOS ANGELES SPECIAL (S) (13.60m), #17 BLUE BLOODS (P) (13.01m), #19 SURVIVOR: NICARAGUA (P) (12.59m), #20 $#*! MY DAD SAYS (P) (12.58m), #22 MIKE & MOLLY (P) (12.23m), #23 THE DEFENDERS (P) (12.17m), #25 UNDERCOVER BOSS (P) (11.544m), #26 THE AMAZING RACE (P) (11.535m) and #30 CSI: NY (P) (10.35m).

Prime averages are based on the following hours of rated broadcasts in Week #1:

CBS � 22 hours

NBC � 21 � hours

ABC � 22 hours

FOX � 15 hours

CBS RESEARCH LIVE PLUS 7-DAY PROJECTIONS

Estimated Increases in Viewers and Adults 18-49 Versus Live Plus

Same Day Results

Total Total

Viewer Lift Live +7 A18-49 Lift Live +7

How I Met Your Mother +1.68m 10.46m +1.0 4.6

Rules of Engagement + 962,000 9.29m +0.4 3.5

Two and a Half Men +2.19m 16.69m +0.8 5.6

Mike & Molly +1.42m 13.66m +0.5 4.5

Hawaii Five-0 +2.13m 15.96m +0.7 4.5

NCIS +2.58m 21.50m +0.9 4.8

NCIS: Los Angeles +1.77m 17.46m +0.4 3.8

NCIS: Los Angeles (S) +1.54m 15.13m +0.4 3.4

Survivor: Nicaragua 1.86m 14.33m +0.9 4.9

Criminal Minds 1.71m 15.79m +0.7 4.7

The Defenders 1.05m 13.14m +0.4 3.3

The Big Bang Theory 3.69m 17.64m +1.2 6.0

$#*! My Dad Says 2.01m 14.49m +0.9 4.8

CSI 2.30m 16.87m +0.9 4.3

The Mentalist 3.06m 18.39m +0.9 4.2

Medium +921,000 7.04m +0.4 1.8

CSI: NY +1.39m 11.67m +0.4 2.4

Blue Bloods +1.73m 14.54m +0.4 2.6

The Amazing Race +890,000 12.43m +0.4 4.2

Undercover Boss +1.26m 12.80m +0.4 4.1





  [september 2010]  
S
M
T
W
T
F
S
   


· 48 HOURS (CBS)
· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· BIG BANG THEORY, THE (CBS)
· BLEEP MY DAD SAYS (CBS)
· BLUE BLOODS (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: NEW YORK (CBS)
· DEFENDERS, THE (CBS)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· RULES OF ENGAGEMENT (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[08/26/25 - 12:01 PM]
Netflix Top 10 Week of August 18: "KPop Demon Hunters" Reigns as Netflix's Most Popular Film, Claims No. 1 in Top 10
"Wednesday" stayed on top of the English TV list for a third week with Wednesday Season 2, Part 1 claiming another 13.4 million views.

[08/26/25 - 08:24 AM]
"Sunday Night Baseball Presented by Capital One": Boston Red Sox vs. New York Yankees Draws ESPN's Second-Largest Audience of MLB Season: 2,572,000 Viewers
The game peaked with 2,889,000 viewers at 8:15 p.m. ET, according to Nielsen.

[08/20/25 - 11:07 AM]
Alicia Silverstone-Led Crime Drama "Irish Blood" Is the Biggest New Series Premiere in Acorn TV History
The August 11 premiere also drove the biggest day of subscriber sign-ups on Acorn TV's direct-to-consumer platforms in nearly two years.

[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).