or


[09/30/10 - 09:14 AM]
Modern Family Is Wednesday's #1 TV Show in Ad18-49/Hits a Series High in Teens
ABC spins the numbers for Wednesday, September 29.

[via press release from ABC]

Modern Family is Wednesday's #1 TV Show in AD18-49/Hits a Series High in Teens

Some early info on ABC's Wednesday night numbers, ahead of the regular press release:

Leading off the night, ABC's The Middle (8.3 million) finished as the second-most-watched TV show in the 8pm half-hour to CBS' Survivor: Nicaragua, outdrawing NBC's Undercovers by 19% (7.0 million) and Fox's Hell's Kitchen by 46% (5.7 million). The Middle showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%). The sophomore comedy also generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - Hank debut).

Continuing to deliver solid lead-in retention for ABC at 8:30pm (88%), Better with You (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's Undercovers (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

Standing as Wednesday's definitive #1 TV show for the 2nd week in a row, ABC's Modern Family once again dominated its 9pm half-hour, beating second-place CBS' Criminal Minds by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). Modern Family rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10). Modern Family pulled in the series' 3rd-largest-audience-ever (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

At 9:30pm, Cougar Town exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series 2nd-highest numbers on both counts since January (behind only the last week's premiere) - since 1/20/10.

Up against stiff competition from the final hour of the night from NBC's highly-promoted debut of Law & Order: Los Angeles, ABC's The Whole Truth retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

Quick Take for Wednesday, September 29, 2010 (Fast Affiliate Live + Same Day Program Ratings)

"Modern Family" is Wednesday's No. 1 TV Show for the 2nd Straight Week

"The Middle" Finishes as the 2nd-Most-Watched TV Show at 8pm and Improves the Half-Hour for ABC Year to Year by 14% in Adults 18-49

"Better with You" Widens its Lead Over its Freshman Competition At 8:30pm, Beating NBC's "Undercovers" by 24% in Adults 18-49

"Modern Family" Marks its 2nd-Highest-Ever Adult 18-49 Number And Achieves a New Series-High Rating Among Teens 12-17

ABC's "Cougar Town" Scores its 2nd-Strongest Numbers Since January

Opposite Stiff Competition in the 10pm Hour, "The Whole Truth" Retains Nearly All of its Week-Ago Series Debut Audience

"The Middle" (8:00-8:30 p.m.)

Leading off the night, ABC's "The Middle" (8.3 million) finished as the second-most-watched TV show in the 8:00 p.m. half-hour to CBS' "Survivor: Nicaragua," outdrawing NBC's "Undercovers" by 19% (7.0 million) and Fox's "Hell's Kitchen" by 46% (5.7 million). "The Middle" showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%).

· The sophomore comedy generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - "Hank" debut).

"Better with You" (8:30-9:30 p.m.)

Continuing to deliver solid lead-in retention for ABC at 8:30 p.m. (88%), "Better with You" (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's "Undercovers" (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

"Modern Family" (9:00-9:30 p.m.)

Standing as Wednesday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Modern Family" once again dominated its 9:00 p.m. half-hour, beating second-place CBS' "Criminal Minds" by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). "Modern Family" rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10).

· "Modern Family" pulled in the series' 3rd-largest-ever audience (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, "Cougar Town" exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series' 2nd-highest numbers since January on both counts (behind only the last week's premiere) - since 1/20/10.

"The Whole Truth" (10:00-11:00 p.m.)

Opposite stiff competition in the final hour of the night from NBC's highly-promoted debut of "Law & Order: Los Angeles," ABC's "The Whole Truth" retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/29/10.





  [september 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HANK (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UNDERCOVERS (NBC)
· WHOLE TRUTH, THE (ABC)









most recent ratings | view all posts
[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.

[11/24/14 - 03:02 PM]
Discovery's "Gold Rush" Remains #1 Program on All of Television Among Men 18-49
Discovery spins the numbers for Friday, November 21.

[11/24/14 - 11:17 AM]
L+7 Lifts "The Big Bang Theory" Past "Sunday Night Football" As the #1 Program in Viewers, A18-49 and Adults 25-54 in Week Seven
CBS further spins the numbers for the week of November 3-9.

[11/24/14 - 10:24 AM]
Live + 7 Ratings: ABC Claims 3 of the Week's Top 5 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of November 3-9.