or


[09/30/10 - 09:14 AM]
Modern Family Is Wednesday's #1 TV Show in Ad18-49/Hits a Series High in Teens
ABC spins the numbers for Wednesday, September 29.

[via press release from ABC]

Modern Family is Wednesday's #1 TV Show in AD18-49/Hits a Series High in Teens

Some early info on ABC's Wednesday night numbers, ahead of the regular press release:

Leading off the night, ABC's The Middle (8.3 million) finished as the second-most-watched TV show in the 8pm half-hour to CBS' Survivor: Nicaragua, outdrawing NBC's Undercovers by 19% (7.0 million) and Fox's Hell's Kitchen by 46% (5.7 million). The Middle showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%). The sophomore comedy also generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - Hank debut).

Continuing to deliver solid lead-in retention for ABC at 8:30pm (88%), Better with You (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's Undercovers (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

Standing as Wednesday's definitive #1 TV show for the 2nd week in a row, ABC's Modern Family once again dominated its 9pm half-hour, beating second-place CBS' Criminal Minds by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). Modern Family rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10). Modern Family pulled in the series' 3rd-largest-audience-ever (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

At 9:30pm, Cougar Town exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series 2nd-highest numbers on both counts since January (behind only the last week's premiere) - since 1/20/10.

Up against stiff competition from the final hour of the night from NBC's highly-promoted debut of Law & Order: Los Angeles, ABC's The Whole Truth retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

Quick Take for Wednesday, September 29, 2010 (Fast Affiliate Live + Same Day Program Ratings)

"Modern Family" is Wednesday's No. 1 TV Show for the 2nd Straight Week

"The Middle" Finishes as the 2nd-Most-Watched TV Show at 8pm and Improves the Half-Hour for ABC Year to Year by 14% in Adults 18-49

"Better with You" Widens its Lead Over its Freshman Competition At 8:30pm, Beating NBC's "Undercovers" by 24% in Adults 18-49

"Modern Family" Marks its 2nd-Highest-Ever Adult 18-49 Number And Achieves a New Series-High Rating Among Teens 12-17

ABC's "Cougar Town" Scores its 2nd-Strongest Numbers Since January

Opposite Stiff Competition in the 10pm Hour, "The Whole Truth" Retains Nearly All of its Week-Ago Series Debut Audience

"The Middle" (8:00-8:30 p.m.)

Leading off the night, ABC's "The Middle" (8.3 million) finished as the second-most-watched TV show in the 8:00 p.m. half-hour to CBS' "Survivor: Nicaragua," outdrawing NBC's "Undercovers" by 19% (7.0 million) and Fox's "Hell's Kitchen" by 46% (5.7 million). "The Middle" showed solid retention of its week-ago debut in its new time period among viewers (94%) and young adults (89%).

· The sophomore comedy generated strong year-to-year time period improvement for ABC, growing the half-hour by 14% in Adults 18-49 from the same night a year ago (2.4/8 vs. 2.1/7 - "Hank" debut).

"Better with You" (8:30-9:30 p.m.)

Continuing to deliver solid lead-in retention for ABC at 8:30 p.m. (88%), "Better with You" (2.1/6) beat its freshman competition in the half-hour among Adults 18-49, NBC's "Undercovers" (1.7/5), by an even wider margin of 24% on their second matchup (up from a 19% advantage the prior week). The new ABC comedy held a strong 90% of its week-ago debut audience overall and also generated solid week-to-week retention with Adults 25-54 (87%) and Women 18-34 (88%).

"Modern Family" (9:00-9:30 p.m.)

Standing as Wednesday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Modern Family" once again dominated its 9:00 p.m. half-hour, beating second-place CBS' "Criminal Minds" by 29% in Adults 18-49 (4.5/12 vs. 3.5/10). "Modern Family" rose sharply from its year-ago performance, adding on 1.9 million viewers (11.9 million vs. 10.0 million) and 18% more Adults 18-49 (4.5/12 vs. 3.8/10).

· "Modern Family" pulled in the series' 3rd-largest-ever audience (behind only its two season premieres), its 2nd-highest-ever Adult 18-49 number (behind only last week's season opener) and achieved a new series high with Teens 12-17.

"Cougar Town" (9:30-10:00 p.m.)

At 9:30pm, "Cougar Town" exhibited solid retention of its week-ago season opener among viewers (86% - 7.1 million vs. 8.3 million) and Adults 18-49 (85% - 2.9/8 vs. 3.4/9), pulling in the series' 2nd-highest numbers since January on both counts (behind only the last week's premiere) - since 1/20/10.

"The Whole Truth" (10:00-11:00 p.m.)

Opposite stiff competition in the final hour of the night from NBC's highly-promoted debut of "Law & Order: Los Angeles," ABC's "The Whole Truth" retained an impressive 96% of its week-ago series debut audience (4.7 million vs. 4.9 million) and held 87% among Adult 18-49 rating (1.3/4 vs. 1.5/4).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 32% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/29/10.





  [september 2010]  
S
M
T
W
T
F
S
   


· BETTER WITH YOU (ABC)
· COUGAR TOWN (TBS)
· CRIMINAL MINDS (CBS)
· HANK (ABC)
· HELL'S KITCHEN (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· SURVIVOR (CBS)
· UNDERCOVERS (NBC)
· WHOLE TRUTH, THE (ABC)





most recent ratings | view all posts
[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.