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[10/11/10 - 12:05 PM]
"Grey's Anatomy," "Hawaii Five-0," "Fringe," "90210" Lead DVR Premiere Week Categories
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- Over three million people watched the launch of CBS's "Hawaii Five-0" from their DVRs within a week of its initial broadcast.

Said statistic was one of many released today by Nielsen Media Research regarding the much-ballyhooed "Live+7" numbers for the first week of the 2010-11 season (September 20-26). And while "Five-0" topped the list in total viewers, ABC's "Grey's Anatomy" lead the charge among adults 18-49, adding a 1.4 rating in the key demographic.

Meanwhile, FOX's "Fringe" and NBC's "Parenthood" had the largest percentage of their audience coming from DVRs: both over one third. Among adults 18-49, "90210" was the biggest beneficiary with a whopping 44.40% of said demo being DVR driven.

Here's a breakdown of the 10 top programs in each category. Keep in mind that these numbers are from DVR viewership during days 2-7 after its initial broadcast. DVR viewership on the same day is counted in its live plus same day numbers (i.e. what you see reported each morning).

Total Viewers from 7-Day DVR Playback# of Viewers% of Audience
Hawaii Five-03.37423.70%
The Mentalist3.21320.70%
Grey's Anatomy2.94620.50%
Modern Family2.77421.90%
House2.59424.20%
The Event2.54623.30%
CSI2.46816.80%
Criminal Minds2.43417.20%
NCIS2.30811.90%
Castle2.26921.10%
Total Viewers from 7-Day DVR Playback# of Viewers% of Audience
Fringe2.07336.00%
Parenthood1.96633.60%
The Good Guys0.85330.40%
Gossip Girl0.53629.10%
Outlaw1.41828.80%
902100.53028.70%
Lone Star1.08726.40%
Life Unexpected0.38626.20%
House2.59424.20%
The Apprentice0.92224.00%
Adults 18-49 Rating from 7-Day DVR PlaybackRating% of Audience
Grey's Anatomy1.425.90%
Modern Family1.325.50%
House1.228.60%
Hawaii Five-01.128.20%
The Big Bang Theory1.122.40%
The Office1.125.00%
CSI1.029.40%
The Mentalist1.029.40%
Glee1.017.90%
Criminal Minds1.025.00%
Adults 18-49 Rating from 7-Day DVR PlaybackRating% of Audience
902100.444.40%
Fringe0.940.90%
Gossip Girl0.440.00%
Parenthood0.936.00%
Bones0.933.30%
One Tree Hill0.333.30%
The Good Guys0.333.30%
Community0.731.80%
Lone Star0.430.80%
America's Next Top Model0.430.80%

And for comparison, here's the same chart from premiere week a year ago (September 21-27, 2009).

Total Viewers from 7-Day DVR Playback# of Viewers% of Audience
Grey's Anatomy2.96817.40%
The Mentalist2.95119.60%
House2.88016.70%
CSI: Crime Scene Investigation2.21913.80%
FlashForward1.96715.70%
Fringe1.96734.10%
NCIS1.9259.30%
Criminal Minds1.90812.00%
CSI: Miami1.89913.40%
Bones1.86620.40%
Total Viewers from 7-Day DVR Playback# of Viewers% of Audience
Dollhouse0.91436.50%
Fringe1.96734.10%
Melrose Place0.46432.30%
Smallville0.81331.60%
902100.62231.20%
Gossip Girl0.60230.40%
Heroes1.61826.50%
Glee1.60624.20%
The Office1.70322.80%
Supernatural0.60622.70%
Adults 18-49 Rating from 7-Day DVR PlaybackRating% of Audience
Grey's Anatomy1.522.40%
House1.420.60%
The Office1.025.60%
CSI: Crime Scene Investigation1.024.40%
The Mentalist1.027.80%
Heroes0.932.10%
Fringe0.939.10%
The Big Bang Theory0.919.10%
FlashForward0.819.50%
Bones0.828.60%
Adults 18-49 Rating from 7-Day DVR PlaybackRating% of Audience
Smallville0.550.00%
Dollhouse0.550.00%
902100.440.00%
Fringe0.939.10%
Melrose Place0.337.50%
Gossip Girl0.436.40%
Law & Order0.433.30%
Heroes0.932.10%
Bones0.828.60%
The Mentalist1.027.80%

Editor's Note: According to Nielsen, DVRs are in 38% of all homes, up from 33% this time a year ago.





  [october 2010]  
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· 90210 (CW)
· AMERICA'S NEXT TOP MODEL (VH1)
· APPRENTICE, THE (NBC)
· BIG BANG THEORY, THE (CBS)
· BONES (FOX)
· CASTLE (ABC)
· COMMUNITY (YAHOO)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· EVENT, THE (NBC)
· FRINGE (FOX)
· GLEE (FOX)
· GOOD GUYS, THE (FOX)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· LIFE UNEXPECTED (CW)
· LONE STAR (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· OFFICE, THE (NBC)
· ONE TREE HILL (CW)
· OUTLAW (NBC)
· PARENTHOOD (NBC)





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