or


[10/11/10 - 09:07 AM]
"Housewives" Stands as Sunday's #1 Entertainment Show
ABC spins the numbers for Sunday, October 10.

[via press release from ABC]

Housewives Stands as Sunday's #1 Entertainment Show

Some early points on ABC's Sunday, ahead of the regular press release.

As CBS (overrun during the 7 o'clock hour) and NBC (Sunday Night Football) were driven by the NFL coverage on Sunday night, ABC beat out its non-sports driven competition on Fox in both Total Viewers and Adults 18-49.

Building on its lead-in at 8pm, ABC's Extreme Makeover: Home Edition topped Fox's animated comedies in the hour by 2 million viewers (The Simpsons/Cleveland Show).

Against stiff competition on the night, including another big Sunday Night Football contest on NBC (Philadelphia Eagles-San Francisco 49ers), and an NFL primetime overrun-fueled CBS, ABC's Desperate Housewives registered as Sunday's #1 entertainment TV show among Total Viewers and Adults 18-49. Housewives also finished #1 against non-sports competition in its 9 o'clock time slot in viewers and young adults. For the 3rd week in a row, Housewives qualified as Sunday's #1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).

Opposite the conclusion of the NFL game and CBS' combo of Undercover Boss and CSI: Miami, ABC's Brothers & Sisters finished as the #1 TV show in the 10 o'clock hour across the key Women demos (W18-34/W18-49/W25-54).

Quick Take for Sunday, October 10, 2010 (Fast Affiliate Live + Same Day Ratings)

ABC Tops Fox on Sunday in Total Viewers and Young Adults

"Home Edition" Beats Fox's Animated Comedies at 8pm by 2.0 Million Viewers

"Desperate Housewives" Stands as Sunday's No. 1 Entertainment Program in Total Viewers and Adults 18-49

"Brothers & Sisters" is No. 1 at 10pm Across All Key Women Demos

Sunday Night (7:00-11:00 p.m.)

As CBS (overrun during the 7 o'clock hour) and NBC ("Sunday Night Football") were driven by the NFL coverage on Sunday night, ABC beat out its non-sports driven competition on Fox in both Total Viewers (8.9 million vs. 5.4 million) and Adults 18-49 (2.6/7 vs. 2.5/7).

"Extreme Makeover: Home Edition (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m., ABC's "Extreme Makeover: Home Edition" topped Fox's animated comedies in the hour by 2.0 million viewers (8.2 million vs. 6.2 million � "The Simpsons"/"Cleveland Show").

"Desperate Housewives" (9:00-10:00 p.m.)

Against stiff competition on the night, including another big Sunday Night Football contest on NBC (Philadelphia Eagles-San Francisco 49ers), and an NFL primetime overrun-fueled CBS, ABC's "Desperate Housewives" registered as Sunday's No. 1 entertainment TV show among Total Viewers (12.2 million) and Adults 18-49 (3.8/9). "Housewives" also finished No. 1 against its non-sports competition in its 9 o'clock time slot in viewers and young adults. For the 3rd week in a row, "Housewives" qualified as Sunday's No. 1 TV program overall across all key Women demos (W18-34/W18-49/W25-54).

"Brothers & Sisters" (10:00-11:00 p.m.)

Opposite the conclusion of the NFL game and CBS' combo of "Undercover Boss" and "CSI: Miami," ABC's "Brothers & Sisters" finished as the No. 1 TV show in the 10 o'clock hour across the key Women demos: W18-34 � 3.2/9, W18-49 � 4.0/11 and W25-54 � 4.9/12.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 38% currently, from 33% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 10/10/10.





  [october 2010]  
S
M
T
W
T
F
S
     


· BROTHERS & SISTERS (ABC)
· CLEVELAND SHOW, THE (FOX)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· SIMPSONS, THE (FOX)
· SUNDAY NIGHT FOOTBALL (NBC)
· UNDERCOVER BOSS (CBS)





most recent ratings | view all posts
[12/03/20 - 08:34 AM]
Wednesday's Broadcast Ratings: No Stopping "The Masked Singer" on FOX
The network leads the night in total viewers and adults 18-49.

[12/02/20 - 12:05 PM]
College Football Catapults Viewership Across ESPN Networks to Register Record Thanksgiving Weekend
ESPN spins the numbers for Friday, November 27 and Saturday, November 28.

[12/02/20 - 08:32 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Tops Demos for ABC
The Alphabet once again leads the night among adults 18-49 while NBC is the most-watched network.

[12/01/20 - 08:34 AM]
Monday's Broadcast Ratings: "The Disney Holiday Singalong" Sparks ABC Victory
The Alphabet wins the night among adults 18-49 while NBC is the most-watched broadcaster.

[11/30/20 - 04:00 PM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues Reign for NBC
The network easily takes home top honors in total viewers and adults 18-49.

[11/26/20 - 08:21 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "The Amazing Race"
A pair of episodes of the reality staple lead the night among adults 18-49.

[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.