or


[10/12/10 - 01:12 PM]
The Hub TV Network Premieres to Strong Audience Growth
The Hub spins the numbers for Sunday, October 10.

[via press release from The Hub]

THE HUB TV NETWORK PREMIERES TO STRONG AUDIENCE GROWTH

New Children's and Family Network Posts Significant Gains Versus Previous Discovery Kids Network

The Hub, a new television network for children and their families that launched Sunday, 10-10-10, garnered significant ratings gains in virtually all dayparts and target demographics over the performance of Discovery Kids Network, the network it replaced, according to Nielsen Media Research. The ratings performance reflected The Hub's Sunday, October 10, "Sneak Peek Sunday" lineup performance versus the performance of Discovery Kids on Sunday, October 3.

Highlights include:

Daypart Averages:

· The Hub built every half hour in delivery (000) in virtually every demo: (HH, K2-11, K6-11, A18-49 and P2+).

· The Hub tallied at least triple-digit percent delivery gains in total day in HH and all Hub key target demos: HH (+521%, 87,000), P2+ (+650%, 135,000), K2-11 (+620%, 72,000), K6-11 (+643%, 52,000), A18-49 (+950%, 42,000) and W18-49 (+1100%, 24,000).

· The Hub tallied at least triple-digit percent delivery gains in Hub Primetime (7P-11P) in HH and all key Hub target demos: (+979%, 151,000), P2+ (+1347%, 217,000), K2-11 (+1300%, 112,000), K6-11 (+2100%, 88,000), A18-49 (+5900%, 60,000) and W18-49 (+3300%, 34,000).

· The Hub beat Teen Nick head-to-head in total day delivery among all Hub key target demos: P2+ (135,000 vs. 105,000), K2-11 (72,000 vs. 38,000), K6-11 (52,000 vs. 36,000), A18-49 (42,000 vs. 28,000) and W18-49 (24,000 vs. 15,000).

Co-Viewing:

· On Sunday (10/10/10), The Hub was the top co-viewed network among all children-targeted cable networks in K2-11 and A18-49. Thirty six percent (36%) of K2-11 watched with an adult 18-49, out-performing all children-targeted networks, including Nickelodeon (20%), Disney Channel (18%) and Cartoon Network (18%). In addition, 57% of A18-49 watched The Hub with a child aged 2-11, significantly beating all kid cablers, including Nickelodeon (35%), Disney Channel (40%) and Cartoon Network (28%).

Individual Programming Highlights:

· Family Game Night (7P-8P) earned the highest week-on-week delivery increase among W18-49, among all programs on The Hub: (+5200%, 53,000).

· Family Game Night (7P-8P) was the day's top telecast on The Hub among total viewers and all Hub key target demos: K2-11 (0.64/145,000), K6-11 (0.83/116,000), W18-49 (0.15/53,000), A18-49 (0.12/85,000) and P2+ (0.17/267,000).

· Among kids 2-11, Family Game Night out-performed Disney XD (0.64 vs. 0.52), NickToons (0.64 vs. 0.45) and TeenNick (0.64 vs. 0.09) head-to-head in the 7P-8P time period.

· In kids 6-11, Family Game Night beat all of the following kid networks head-to-head in the time period: Disney XD (0.83 vs. 0.62), NickToons (0.83 vs. 0.53), TeenNick (0.83 vs. 0.13) and Nick Jr. (0.83 vs. 0.71).

Source: Nielsen Media Research; program based dayparts; most current; 10/10/10 vs 10/3/10, 10/10/10 to 3AM for total day; all ratings represent coverage ratings; co-viewing in NPower, L+SD

The Hub, a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc. (NYSE: HAS), will entertain, enlighten, empower and educate children and their families. The cable and satellite television network will feature original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup will include animated and live-action series, specials and game shows, and the network will extend its content through a robust and engaging online presence. The Hub launched October 10, 2010, reaching approximately 60 million U.S. households on what was Discovery Kids Channel. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [october 2010]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.

[10/02/25 - 11:00 AM]
"Survivor" and "The Amazing Race" Season Premieres Hit Their Largest 3-Day Streaming Viewerships Ever
The "Survivor" season 49 premiere grew to 6.83 million viewers with three days of multiplatform viewership; while "The Amazing Race" season 38 premiere grew to 4.01 million viewers.

[10/02/25 - 09:38 AM]
"Celebrity Wheel of Fortune" Scores on Friday Nights with Biggest Total Viewer Audience in Nearly Two Years
"Celebrity Wheel of Fortune" stood as the No. 1 program of the night, rising by double digits in Total Viewers over its previous season premiere.

[10/01/25 - 10:27 AM]
"Big Brother" Season Finale Is Most-Watched Episode in Over Three Years
The finale was up +33% from its year ago finale and up +33% from this season's average.

[09/30/25 - 03:44 PM]
ESPN and ABC Win College Football's Week 5; "College GameDay's" Most-Viewed Season Rolls On
ABC is off to its best start ever with 7.1 million average viewers per game, and the network has aired eight of the top 10 most-viewed games this season.

[09/30/25 - 02:08 PM]
Packers-Cowboys OT Thriller Averages 26.9 Million Viewers on NBC & Peacock, As NBC Sports Opens with Best Four-Week Audience Average in 20 Seasons of NBC "SNF"
The audience peaked at 29.9 million viewers in the second quarter (9-9:15 p.m. ET).

[09/30/25 - 12:01 PM]
Netflix Top 10 Week of September 22: "Wayward" Lures Viewers at No. 1, "KPop Demon Hunters" Sets Top 10 Record
New on Netflix this week is "House of Guinness," a historical drama series created by Steven Knight, which debuted at No. 3 on the English TV list with 5.2 million views.

[09/30/25 - 10:24 AM]
"High Potential" Season Premiere Vaults to Nearly 16 Million in First Week Across Platforms
This marks ABC's best season premiere for a drama among Total Viewers in five years.

[09/29/25 - 06:06 AM]
ESPN's 2025 MLB Game Viewership Up 21 Percent from Last Year
Coverage delivered 1.8 million viewers on average across 30 games this season.

[09/26/25 - 01:11 PM]
"Dancing with the Stars" Week Two Delivers Over 5 Million Total Viewers Rising Over Season Premiere for First Time in 14 Years
Once again, the show led its time period and stood as the No. 1 show of the night in Total Viewers (5.46 million) and Adults 18-49 (1.02 rating).

[09/25/25 - 02:05 PM]
Viewers Have Watched More Than 8 Billion Minutes of "Big Brother" This Summer - Up +27% from Last Year
Multiplatform average episode viewership grew to 5.1 million, up +23% versus last year in 35-days of viewing, outpacing the competition.

[09/24/25 - 02:47 PM]
"Jimmy Kimmel Live" Returned on Tuesday to 6.26 Million Total Viewers on Broadcast, According to Initial Live+Same Day Measurement
In addition to linear ratings, the monologue has garnered more than 26 million views across YouTube and social platforms.