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[10/18/10 - 10:03 AM]
"Hawaii Five-0" and "The Mentalist" Are the Most Played-Back Shows for the Second Consecutive Week
CBS further spins the numbers for the week of September 27-October 3.

[via press release from CBS]

"HAWAII FIVE-0" AND "THE MENTALIST" ARE THE MOST PLAYED-BACK SHOWS FOR THE SECOND CONSECUTIVE WEEK

"Hawaii Five-0" Adds +3.32 Million Viewers and +1.1 Rating Points in Adults 18-49

"The Mentalist" Gains an Additional +3.27 Million Viewers and +1.0 Ratings Point in Adults 18-49

DVR Playback Vaults "Hawaii Five-0" into the Nielsen Top 10 among All Network Shows for the Second Straight Week

Freshman Drama "Blue Bloods" Adds 2.48 Million Viewers

Live Plus 7-Day Playback Boosts CBS's Second Week Ratings By +1.58 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

Nine CBS Programs See Audience Gains of More Than +2 Million Viewers and Four Programs Are Boosted By at Least a Full Rating Point in Adults 18-49, More Than Any Other Network

HAWAII FIVE-0 and THE MENTALIST were again the most played-back shows in viewers, with both series gaining well over 3 million additional viewers and at least a full rating point in adults 18-49, when factoring in live plus 7-day playback for the second week of the 2010-2011 season ending Oct. 3.

In week two of the season, CBS gained +1.58 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+19%) and seven-tenths of a rating point in adults 25-54 (+18%).

HAWAII FIVE-0 gained an additional +3.32 million viewers (and +1.1 rating points in adults 18-49) while THE MENTALIST also added +3.27 million more viewers (and +1.0 ratings points in adults 18-49).

With live plus 7-day playback, HAWAII FIVE-0 ranked ninth among all primetime programs among viewers in week two, the second consecutive week that DVR playback vaulted it into the top 10.

DVR 7-Day Playback Lift to CBS Television Network:

Viewers A18-49 A25-54

Live Plus Same Day Week 2 Avg. 11.88m 3.1 4.0

Live Plus 7-Day Week 2 Avg. 13.46m 3.7 4.7

+1.58m +0.6 +0.7

+13% +19% +18%

Among viewers, CBS had nine programs increase their audience by two million viewers or more.

Among adults 18-49, CBS had four programs increase by a full rating point or more.

Additionally, CBS had another 12 programs with audience gains of one million viewers or more and another 16 programs that gained at least half a rating point among adults 18-49.

DVR 7-Day Playback Lift for CBS Series:

CBS programs with lifts of two million viewers or more:

· HAWAII FIVE-0 (+3.32m to 16.07m)

· THE MENTALIST (+3.27m to 17.95m)

· BLUE BLOODS (+2.48m to 13.83m)

· CRIMINAL MINDS (+2.48m to 17.07m)

· NCIS (+2.40m to 21.57m)

· THE GOOD WIFE (P) (+2.22m to 15.12m)

· CSI (+2.14m to 15.88m)

· THE BIG BANG THEORY (+2.17m to 15.25m)

· TWO AND A HALF MEN (+2.10m to 16.02m)

CBS programs with lifts of a full rating point or more in adults 18-49:

· HAWAII FIVE-0 (+1.1 to 4.7)

· CRIMINAL MINDS (+1.1 to 4.7)

· THE BIG BANG THEORY (+1.1 to 5.5)

· THE MENTALIST (+1.0 to 4.0)

CBS programs with lifts of a full rating point or more in adults 25-54

· HAWAII FIVE-0 (+1.5 to 6.2)

· CRIMINAL MINDS (+1.2 to 6.0)

· THE MENTALIST (+1.2 to 5.3)

· TWO AND A HALF MEN (+1.1 to 6.9)

· THE BIG BANG THEORY (+1.1 to 6.5)

· NCIS (+1.0 to 6.4)

· CSI (+1.0 to 5.1)

THE TOP 15 MOST PLAYED-BACK PROGRAMS IN WEEK TWO 2010

Program Title Network Lift PER2+ (000) Gains

HAWAII FIVE-0 CBS 3317

MENTALIST, THE CBS 3265

GREY'S ANATOMY ABC 3082

MODERN FAMILY ABC 3018

GLEE FOX 2609

HOUSE FOX 2486

BLUE BLOODS CBS 2482

CRIMINAL MINDS CBS 2475

NCIS CBS 2399

CASTLE ABC 2391

EVENT NBC 2276

GOOD WIFE, THE CBS 2223

BIG BANG THEORY, THE CBS 2166

CSI CBS 2139

TWO AND A HALF MEN CBS 2095





  [october 2010]  
S
M
T
W
T
F
S
     


· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· EVENT, THE (NBC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· TWO AND A HALF MEN (CBS)





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