or


[10/26/10 - 02:52 PM]
ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010
ESPN spins the numbers for Monday, October 25.

[via press release from ESPN]

ESPN's Monday Night Football Giants-Cowboys: Cable's Fourth Biggest Audience of All-Time and Most-Watched Cable Program of 2010

Last night, ESPN's Monday Night Football - a 41-35 New York Giants road victory over the Dallas Cowboys - earned a 13.0 household coverage rating (11.2 US rating), representing an average of 12,948,000 households (17,953,000 viewers - P2+), according to Nielsen. The game is the fourth most-watched cable program in history among both households and viewers (excluding breaking news), and the biggest cable television audience of the year.

As it has each week this season, MNF led all programs (broadcast or cable) in all key male demos, and all of the adult demos as well, helping ESPN win the night among all networks in those same categories.

Through the first seven weeks (eight games), ESPN's MNF is averaging a 10.9 household rating, 10,863,000 households (14,962,000 viewers), slight increases in all measurements versus 2009. ESPN MNF games rank as the eight biggest audiences among households and the seven biggest among total viewers for cable television in 2010 (including the 2009 MNF season finale - Minnesota vs. Chicago, 12/28/09 - which falls within the Nielsen 2010 calendar).

The Giants-Cowboys game surpasses ESPN's Sept. 27 MNF game between the Green Bay Packers and Chicago Bears (12,482,000 households and 17,454,000 viewers) as cable's most-viewed show of the year.

ESPN.com had more than 232 million page views (a 13 percent increase) and 295 million minutes (a 23 percent gain) generated with NFL content on Sunday and Monday. ESPN's Mobile web site had 66 million page views and more than 106 million minutes (up 36 percent), spent with NFL content on the ESPN mobile web site and ScoreCenter App.

NEXT WEEK ON MNF

ESPN's MNF continues next week (Nov. 1) with Peyton Manning and the Indianapolis Colts hosting Matt Schaub and the Houston Texans at 8:30 p.m. ET. ESPN's game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.





  [october 2010]  
S
M
T
W
T
F
S
     


· MONDAY NIGHT FOOTBALL (ESPN)





most recent ratings | view all posts
[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.

[11/21/17 - 08:09 AM]
"Unexpected" Is TLC's #1 New Series in 2017
TLC further spins the numbers for the series to date.

[11/20/17 - 08:12 AM]
Sunday's Broadcast Ratings: Cowboys-Eagles Showdown Puts NBC on Top
The Peacock's "Sunday Night Football" franchise easily tops the night in all categories.

[11/19/17 - 08:30 AM]
Saturday's Broadcast Ratings: ABC, College Football Edge Demo Race
The Alphabet tops adults 18-49 while CBS is the most-watched broadcaster.

[11/18/17 - 08:32 AM]
Friday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
The Eye takes home top honors in both categories last night.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.