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[11/01/10 - 09:57 AM]
After Four Weeks, "Hawaii Five-0" and "The Mentalist" Continue as the Top Two Most Played Back Shows
CBS further spins the numbers for the week of October 11-17.

[via press release from CBS]

AFTER FOUR WEEKS, "HAWAII FIVE-0" AND "THE MENTALIST" CONTINUE AS THE TOP TWO MOST PLAYED BACK SHOWS

"Hawaii Five-0" Adds +3.18 Million Viewers

"The Mentalist" Gains +3.15 Million Viewers

Live Plus 7 Day Playback Boosts CBS's Four Week Average Ratings By +1.54 Million Viewers and +0.6 Rating Points in Adults 18-49, More Than Any Other Network

After four weeks of the season, HAWAII FIVE-0 and THE MENTALIST remain the top two most played back programs in viewers, with both series being the only programs gaining over 3 million additional viewers, when factoring in live plus 7-day playback, according to Nielsen primetime ratings for the four week period from Sept. 20-Oct. 17.

Through four weeks, CBS gained +1.54 million viewers over its live plus same day average (+13%), an additional +0.6 of a rating points in adults 18-49 (+20%) and seven tenths of a rating point in adults 25-54 (+18%).

HAWAII FIVE-0, the number one freshman series of the season, is averaging an additional +3.18 million viewers while THE MENTALIST is averaging an additional +3.15 million more viewers.

Overall, CBS has eight of the Top 15 most played back programs among viewers, more than the other networks combined.

DVR 7-Day Playback Lift to CBS Television Network

Viewers A18-49 A25-54

Live Plus Same Day Week 4 Wk Avg. 11.85m 3.0 4.0

Live Plus 7-Day Week 4 Wk Avg. 13.39m 3.6 4.7

+1.54m +0.6 +0.7

+13% +20% +18%

TOP 15 PROGRAMS BY VIEWER LIFT

9/20/2010-10/17/2010

Program Title Network Live+SD Live+7 Lift

HAWAII FIVE-0 CBS 12,497 15,673 +3176

THE MENTALIST CBS 14,945 18,095 +3150

Grey's Anatomy ABC 2,976 15,935 +2959

Modern Family ABC 11,896 14,801 +2905

House FOX 10,363 12,965 +2602

CRIMINAL MINDS CBS 14,169 16,666 +2497

Glee FOX 12,157 14,585 +2428

Castle ABC 10,868 13,211 +2343

NCIS CBS 19,414 21,751 +2337

BLUE BLOODS CBS 11,500 13,818 +2318

Event NBC 8,549 10,818 +2269

CSI CBS 13,800 16,017 +2217

THE GOOD WIFE CBS 12,518 14,726 +2208

BIG BANG THEORY CBS 13,087 15,289 +2202

Office NBC 7,548 9,548 +2000





  [november 2010]  
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M
T
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· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· CASTLE (ABC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· EVENT, THE (NBC)
· GLEE (FOX)
· GOOD WIFE, THE (CBS)
· GREY'S ANATOMY (ABC)
· HAWAII FIVE-0 (CBS)
· HOUSE (FOX)
· MENTALIST, THE (CBS)
· MODERN FAMILY (ABC)
· NCIS (CBS)
· OFFICE, THE (NBC)





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