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[11/22/10 - 09:00 AM]
For the 7th Straight Week, ABC Airs the Top 2 DVR Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of November 1-7.

[via press release from ABC]

For the 7th Straight Week, ABC Airs the Top 2 DVR Playback Gainers in Adults 18-49

DVR Playback for the week of 11/1/10 (Week #7):

For the 7th consecutive week this season, ABC's "Grey's Anatomy" and "Modern Family" registered as TV's Top 2 gainers from the first-reported numbers to the DVR finals among Adults 18-49. "Grey's Anatomy" and "Modern Family" each added on 1.3 rating points to their initial totals, jumping by +30% and +27%, respectively, from the Live + Same Day to the Live + 7 Day Adult 18-49 averages.

· ABC aired 5 of the Top 10 biggest Adult 18-49 advancers over the initially-reported numbers: "Grey's" - #1-tie (+1.3 rating), "Modern Family" - #1-tie (+1.3 rating), "Private Practice" - #4 (+1.0 rating), "Castle" - #8-tie (+0.9 rating) and "Desperate Housewives" - #8-tie (+0.9 rating).

· ABC claimed 4 of the Top 10 biggest overall Total Viewer gainers (including 3 of the Top 5) with each show picking up over 2.0 million viewers from the first-reported overnight numbers: "Modern Family" - #2 (+2.94 million), "Castle" - #4 (+2.73 million), "Grey's Anatomy" - #5 (+2.67 million) and "Private Practice" - #10 (+2.02 million).





  [november 2010]  
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· CASTLE (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· MODERN FAMILY (ABC)
· PRIVATE PRACTICE (ABC)





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