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[12/03/10 - 10:33 AM]
TNT's Coverage of the NBA's Miami Heat at Cleveland Cavaliers Game Delivers 7.1 million Total Viewers
TNT spins the numbers for Thursday, December 2.
[via press release from TNT]

TNT's Coverage of the NBA's Miami Heat at Cleveland Cavaliers Game Delivers a 4.2 U.S. HH Rating and 7.1 million Total Viewers

2010-11 NBA on TNT season up over 38% in Ratings, Total Viewers, Households and All Key Demos

TNT delivered 7,052,000 million total viewers, 4,867,000 million households and a 4.2 U.S. HH rating for one of the most anticipated regular season games of the year, as two-time NBA MVP LeBron James' returned to Cleveland with his new team, the Miami Heat, to take on the Cleveland Cavaliers (8 p.m. ET). Locally the game, won by the Heat 118-90 behind James' 38 points and eight assists, also delivered huge audiences in Miami (25.4 HH rating) and Cleveland (14.9 HH rating).

Overall, the NBA on TNT continues to deliver strong ratings and audiences for the network showing impressive gains in ratings, households, total viewers and all key demos. Through the first 14 games of the season the network is averaging the following over last year's corresponding coverage.

+38% U.S. HH rating (1.8 vs. 1.3 U.S. HH rating last year)

+45% total viewers (2,846,000 vs. 1,965,000)

+41% households (2,094,000 vs. 1,488,000)

+41% M18-34 (686,000 vs. 487,000)

+46% M18 -49 (1,151,000 vs. 789,000)

+51% A18-34 (983,000 vs. 653,000)

+51% A18-49 (1,661,000 vs. 1,097,000)

TNT's exclusive coverage of the NBA continues on Thursday, Dec. 9, with a doubleheader featuring the defending Eastern Conference Champion Boston Celtics visiting the Philadelphia 76ers (8 p.m. ET), followed by four-time NBA All-Star Dwight Howard and the Orlando Magic taking on LaMarcus Aldridge and the Portland Trail Blazers (10:30 p.m. ET).

TNT will broadcast 52 regular season games this season and will serve as the exclusive home to NBA All-Star Saturday Night and the 2011 NBA All-Star Game from Los Angeles, as well as over 40 NBA playoff games and the Eastern Conference Finals.

Turner Sports, a division of Turner Broadcasting System, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS, TNT and truTV, Turner Sports' line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, the NCAA Division I Men's Basketball Tournament, professional golf, PGATOUR.COM and PGA.com. Turner Sports' diverse portfolio also offers a collection of mobile Web sites and apps featuring NBA, NASCAR and professional golf content, along with Turner Sports' first branded consumer product, SportsNOW. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAUGE.com and WNBA.com.

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy� winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; Men of a Certain Age, with Ray Romano, Andre Braugher and Scott Bakula; and Southland, from Emmy�-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and Numb3rs; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards�; and championship sports coverage, including NASCAR, the NBA and the NCAA men's basketball tournament. TNT is available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

Source: Based on Nielsen Media Research Live + Same Day data stream. TNT Fast National data for 12-02-10. Regular Season comparison: 2010-11 NBA Regular Season on TNT to-date (10-26-10 to 12-02-10) vs. 2009-10 NBA Regular Season on TNT to-date (10-27-06 to 12-03-09). Local metered market ratings based on Arianna data (12-02-10).





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