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[12/07/10 - 09:31 AM]
ABC Family's Best Week Ever
ABC Family spins the numbers for the week of November 29-December 5.

[via press release from ABC Family]

ABC Family's Best Week Ever

Please see below for ABC Family weekly press highlights ahead of today's release:

Powered by a record-setting start to the network's annual 25 Days of Christmas event, the week of Nov. 29, 2010 ranked as ABC Family's most-watched week of all time in Primetime in Adults 18-34 (693,000), Women 18-34 (433,000) and Viewers 12-34 (976,000), and was its second-most-watched week on record in Adults 18-49 (1.22 million).

In Prime, ABC Family was cable's #1 network in Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and the #2 network in Total Viewers (2.6 million).

25 Days of Christmas 2010 is off to the event's strongest start ever in Total Viewers (3.1 million), Adults 18-34 (802,000), Adults 18-49 (1.43 million) and Viewers 12-34 (1.15 million), as well as across the network's target female demos: W18-34 (501,000), W18-49 (888,000) and F12-34 (718,000).

Compared to the first 5 nights in 2009, 25 Days of Christmas 2010 is up by double-digit percent margins across the board including by 19% in Total Viewers (3.09 million vs. 2.60 million), by 20% in Adults 18-49 (1.43 million vs. 1.19 million) and by 25% in Women 18-49 (888,000 vs. 711,000).

ABC Family aired the Top 6 basic cable movies this week in Adults 18-49 and Women 18-34, and the Top 7 in Women 18-49, fronted by:

Launching this year's event, "Dr Seuss' How the Grinch Stole Christmas" (12/1, 8pm) was cable's #1 movie of the week across all demos including Total Viewers (4.24 million), Adults 18-34 (1.27 million/1.8 rating), Adults 18-49 (2.05 million/1.6 rating) and Women 18-49 (1.32 million/2.0 rating).

Sunday's 9pm airing of "Harry Potter & the Order of Phoenix" (12/5, 9pm) was cable's #2 movie of the week in Adults 18-49 (1.70 million/1.3 rating), Women 18-49 (1.04 million/1.6 rating) and Adults 18-34 (951,000/1.4 rating).

Sunday's 7:30pm airing of "Harry Potter & the Goblet of Fire" (12/4, 7:30pm) was cable's #3 movie of the week in Adults 18-49 (1.54 million/1.2 rating).

Ratings Highlights for Nov. 29 - Dec. 5, 2010 -- Final National Ratings

Driven by a Record-Setting Start to "25 Days of Christmas," ABC Family Sets New Weekly Highs in Prime Among Adults 18-34, Women 18-34 and Viewers 12-34

Ranks as the Week's No. 1 Cable Network Among Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34

The First 5 Days of "25 Days of Christmas 2010" Rings in with Record-Setting Deliveries in Total Viewers and All Key 18-34, 18-49 and 12-34 Demos

Delivers Cable's Top 6 Movies Among Adults 18-49, Fronted by "Dr. Seuss' How the Grinch Stole Christmas," "Harry Potter & the Order of the Phoenix" and "Harry Potter & the Goblet of Fire"

ABC Family

Gifted with a record-setting start to the network's annual "25 Days of Christmas" event, this week ranked as ABC Family's most-watched week of all time in Prime in Adults 18-34 (693,000), Women 18-34 (433,000) and Viewers 12-34 (976,000), its 2nd-most-watched week on record in Adults 18-49 (1.22 million) and 3rd-most-watched week ever in Total Viewers (2.61 million).

ABC Family ranked as cable's No. 1 network in Prime among Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and placed a solid No. 2 in Total Viewers.

Impressively, The Walt Disney Company owned 3 of cable's Top 5 cable networks this week in Prime in Total Viewers: ESPN (No. 1 - 3.33 million), ABC Family (No. 2 - 2.61 million) and Disney Channel (No. 4 - 2.56 million).

· "25 Days of Christmas 2010" is off to the event's strongest start ever in Total Viewers (3.09 million), Adults 18-34 (802,000), Adults 18-49 (1.43 million) and Viewers 12-34 (1.15 million), as well as across the network's target female demos: Women 18-34 (501,000), Women 18-49 (888,000) and Females 12-34 (718,000).

· Compared to the first 5 nights in 2009, "25 Days of Christmas 2010" is up by double-digit percent margins across the board, including by 19% in Total Viewers (3.09 million vs. 2.60 million), by 20% in Adults 18-49 (1.43 million vs. 1.19 million) and by 25% in Women 18-49 (888,000 vs. 711,000).

· ABC Family aired cable's Top 6 movies this week in Adults 18-49 and the Top 7 in Women 18-49:

· In Total Day, ABC Family also set new weekly highs in Adults 18-34 (350,000), Adults 18-49 (604,000) and Viewers 12-34 (493,000), and across its core female targets.

Source: Nielsen Media Research (National Ratings, 11/29-12/5/10, Live + Same Day; "25 Days of Christmas 2010": 12/1-12/5/2010; "25 Days of Christmas 2009": 12/1-12/5/09.)





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