BRAVO'S "TABATHA'S SALON TAKEOVER" DELIVERS HIGHEST RATED SEASON PREMIERE ACROSS ALL KEY DEMOS
NEW YORK - December 7, 2010 - Rounding out Bravo's five nights of original programming, the season three premiere of "Tabatha's Salon Takeover" scored its highest rated season premiere among all key demos, according to Nielsen Media Research. Monday's premiere delivered 1.14 million total viewers and 738,000 adults 18-49, up an impressive 69 percent (vs. 671,000) and 55 percent (vs. 477,000) respectively versus the season two premiere. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
With the addition of "Tabatha's Salon Takeover" to the Monday night lineup, Bravo completes its five nights of original primetime programming, with the current slate of programming including: "The Real Housewives of Atlanta" and "Watch What Happens: Live (Sundays), "Tabatha's Salon Takeover" (Mondays), "Millionaire Matchmaker" (Tuesdays), "Top Chef All Stars" (Wednesdays), and "The Real Housewives of Beverly Hills" and "Watch What Happens: Live" (Thursdays).
Next Monday, December 13 at 10PM ET/PT, Tabatha Coffey heads to Brentwood, CA to the Christopher Hill salon, where Tim and Alexis Byk took over eighteen months ago with no prior salon experience. They wrongly assumed that their MBAs and corporate backgrounds would be enough to run the struggling business. But with no respect for hairdressers or the hair industry, they are driving the staff away, and the salon into the ground. Tabatha schools these elitist owners in all things hair, and empowers the beaten down staff. But will Alexis and Tim see the error of their ways and change their attitudes in time to save their salon?
Source: Nielsen Media Research, LS data through 12/6/10.
Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.