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[12/13/10 - 12:33 PM]
"Parenthood" Earns the Biggest Percentage Jump from Live + Same Day to Live + 7
NBC further spins the numbers for the week of November 22-28.

[via press release from NBC]

"Parenthood" Earns the Biggest Percentage Jump from Live + Same Day to Live + 7; "Event" is #1 Among New shows; "Outsourced" is #1 Among New Comedies

Here are time-shifting increases in terms of season averages (through November 28, covering the first 10 weeks of the season)...

Adults 18-49

In jumps from L+SD to L+7 through the first 10 weeks of the season, NBC highlights include:

"Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+43% in adults 18-49, to a 2.91 rating from a 2.03), tied with Fox's "Fringe" (+43%).

"The Event" is delivering the #1 percentage increase among new shows (+37%, to 3.13 from 2.28 and is the #3 series overall.

"Outsourced" is generating the #1 percentage increase among new half-hour comedies (+22%, 3.32 vs. 2.72).

"The Office" is earning the #1 percentage increases among half-hour comedies (+31%, 4.97 vs. 3.78) and "30 Rock" (+27%, 3.12 vs. 2.46) and "Community" (+25%, 2.54 vs. 2.03) and are #3 and #4.

"Apprentice" is earning the #2 percentage increase among unscripted shows (+27%, 1.69 vs. 1.33) behind only CW's "America's Next Top Model" (+28%).

Other shows getting sizable bumps in L+7 versus L+SD in adults 18-49 are "Chase" (+29%), "SVU" (+29%), "Chuck" (+26%) and "Law & Order: LA" (+22%).

Total Viewers

In jumps from L+SD to L+7 through the first 10 weeks of the season, NBC highlights include:

"Parenthood" is the #1 series in terms of percentage increase from L+SD to L+7 (+39% in persons 2+, to a 6.9 million from 5.0 million).

"The Event" is delivering the #1 percentage increase among new shows (+29%, to 9.1 million from 7.0 million) and is the #5 series overall.

"Outsourced" is generating the #1 percentage increase among new half-hour comedies (+20%, 6.9 million vs. 5.7 million).

"The Office" is earning the #1 percentage increases among half-hour comedies (+27%, 9.5 million vs. 7.5 million) and "30 Rock" (+21%, 6.6 million vs. 5.5 million), "Outsourced" (+20%, 6.9 million vs. 5.7 million) and "Community" (+17%, 5.5 million vs. 4.7 million) and are #3, #4 and tied for #5.

"Apprentice" is scoring the #1 percentage increase among unscripted shows (+23%, 4.6 million vs. 3.8 million).

Other shows getting sizable bumps in L+7 versus L+SD in total viewers are "Chase" (+25%), "Chuck" (+21%), "SVU" (+19%) and "Law & Order: LA" (+16%).





  [december 2010]  
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· 30 ROCK (NBC)
· AMERICA'S NEXT TOP MODEL (VH1)
· APPRENTICE, THE (NBC)
· CHASE (NBC)
· CHUCK (NBC)
· COMMUNITY (YAHOO)
· EVENT, THE (NBC)
· FRINGE (FOX)
· LAW & ORDER: LOS ANGELES (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· OFFICE, THE (NBC)
· OUTSOURCED (NBC)
· PARENTHOOD (NBC)





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