TV LAND BOASTS HIGHEST-RATED YEAR IN PRIMETIME SINCE 2007, SCORING DOUBLE-DIGIT GAINS ACROSS KEY DEMOS
Cable's #1 Sitcom "Hot in Cleveland" and Network's Highest-Rated Acquisition "Everybody Loves Raymond" Advance TV Land to Impressive Gains
New York, NY, December 22, 2010 - For 2010 to date (12/28/09 to 12/19/10), TV Land is pacing to earn its highest-rated year in primetime since 2007 with its target Adults 25-54 audience and among Women 25-54 since 2006. Bolstered by the launch of its first original hit sitcom, the critically-acclaimed "Hot in Cleveland," and the success of the network's highest-rated acquisition, "Everybody Loves Raymond," the network boasted double-digit gains among A25-54 and total viewers in primetime for 2010 over last year.
According to The Nielsen Company, TV Land posted a 0.3/363,000 in primetime for the year among Adults 25-54, up +17% in rating and delivery over last year. Among women 25-54 in primetime for 2010, the network scored a 0.4/209,000, up +29% in both rating and delivery over 2009. The network attracted an average of 827,000 total viewers for the year in primetime, up +15% over YAGO.
TV Land 2010 Primetime Performance Highlights Include:
· "Hot in Cleveland," which premiered on June 16, 2010, is the #1 cable sitcom starring acclaimed actresses Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White. The series, which is the network's first original scripted series, averaged a 2.0/2.1 million among A25-54. Among Women 25-54, the series scored a 2.6/1.4 million, and averaged 4.3 million total viewers for the season.
· TV Land's highest-rated acquisition, "Everybody Loves Raymond," continues to impress, posting a 0.4/444,000 among A25-54 and a 0.5/268,000 among W25-54, an outstanding +43% gain in rating and delivery with A25-54 and up +66% in rating and delivery with W25-54 versus YAGO levels. It averaged nearly 1 million total viewers (985,000), up +37% compared to last year.
· TV Land scored record-breaking numbers for its star-studded eighth annual "TV Land Awards" hosted by Tim Allen, attracting nearly 2 million total viewers for its Sunday, April 25 (9-10:30 p.m. ET/PT) telecast. The special was the highest-rated and most-watched TV Land Awards since 2004 among the network's key demos of: Adults 25-54, Women 25-54 and total viewers. The presentation averaged 1.7 million viewers, up +54% over last year's show. Among the network's target Adults 25-54 audience, the telecast earned a 0.7/757,000, up +37% in rating and delivery versus 2009's show. And among Women 25-54, TV Land earned a 0.7/401,000, up +53% in rating and in delivery over 2009's show.
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