[02/23/11 - 09:55 AM]
ABC Posts Year-Over-Year Audience Growth for the 2nd Consecutive Week
ABC spins the numbers for the week of February 14-20.

[via press release from ABC]

Primetime Ratings Report For the week of February 14, 2011 (Based on National Live + Same Day Program Ratings)

ABC Posts Year-Over-Year Audience Growth for the 2nd Consecutive Week

ABC Airs TV's No.1 Scripted Series in Adults 18-49 for the 2nd Week in a Row With "Modern Family," while "Grey's Anatomy" Finishes as the Top Drama

"The Bachelor" Leads its Time Period in Adults 18-34 and All Key Women, Ranking as Monday's No. 1 Series in Women 18-34 for the 7th Straight Week

ABC's "Castle" Beats NBC's "Harry's Law" in Viewers and Young Adults, Ranking No. 1 Among Women 18-34 for the 4th Consecutive Telecast

ABC's "V" Delivers its 2nd Week of Gains in Adults 18-49 And Hits Season Highs in Adults 18-34 and Women 18-34

Growing its Hour Year to Year, ABC's "Detroit 1-8-7" Tops NBC's "Parenthood"

ABC's "The Middle" Beats Out CBS' "Survivor" Premiere by 13% in Adults 18-34

Posting its 2nd-Highest-Ever Numbers Against "Idol," "Modern Family" Stands as Wednesday's No. 1 Scripted Show in Adults 18-49 for its 15th Straight Original

ABC Freshman "Mr. Sunshine" Ranks No. 2 to "Idol" in Adults 18-34, Beating CBS' Veteran "Criminal Minds" by 20% and NBC's "Minute to Win It" by 167%

ABC's "Off the Map" Continues to Deliver Strong Year-to-Year Time Slot Gains

ABC Builds its Thursday Numbers Year to Year in Viewers and Young Adults

Against Increased Competition from "Idol," "Wipeout" Continues to Generate Big Year-to-Year Time Period Increases for ABC in Thursday's 8 O'clock Hour

ABC's "Grey's Anatomy" Leads its Hour by Wide Margins in Adults 18-49 And Finishes as Thursday's No. 1 Scripted TV Show for the 3rd Week Running

Earning its Top Number in 4 Weeks, ABC's "Primetime: What Would You Do?" Beats NBC's "Dateline" by 14% Among Adults 18-49 in Friday's 9 O'clock Hour

ABC's "Home Edition" Produces its Most-Watched Telecast of the Season

ABC's "Desperate Housewives" Generates its Best Performance in 6 Weeks

WEEK No. 22:

During the week of February 14, 2011, ABC ranked No. 2 to Fox in Adults 18-34 (1.5/5-tie) and beat NBC by wide margins in both Total Viewers (+20% - 6.6 million vs. 5.5 million) and Adults 18-49 (+25% - 2.0/6 vs. 1.6/5). The Network delivered TV's No. 1 scripted show for the 2nd week in a row among Adults 18-49 with "Modern Family," and "Grey's Anatomy" finished as the No. 1 drama. ABC's "Primetime: What Would You Do?" stood as the No. 1 newsmagazine in Adults 18-49 (tie).

· Building year to year for the 2nd straight week, ABC increased its overall audience by 5% from the year-ago week (6.6 million vs. 6.3 million on w/o 2/15/10).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 39% currently, from 35% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Against CBS' all-original schedule and the second week of Fox's new Monday lineup ("House"/"The Chicago Code"), ABC took second place in Total Viewers (9.1 million) and Adults 18-49 (2.7/8-tie), while winning the evening for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

Please note: With the Valentine's Day holiday disrupting normal television viewing patterns, overall Adult 18-49 TV usage on Monday night was off by -6% from the prior week (35.0% vs. 37.3%).

"The Bachelor" (8:00-10:01 p.m.)

Gaining audience throughout its broadcast, ABC's "The Bachelor" earned second place in its time slot with viewers (9.3 million) and young adults (2.9/8), outdelivering Fox's Monday lineup ("House"/"The Chicago Code" - 8.6 million & 2.7/8). In fact during its second hour from 9:00-10:00 p.m., "The Bachelor" outdelivered Fox's "House"-driven "The Chicago Code" by 32% in Total Viewers (9.7 million vs. 7.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/6).

· "The Bachelor" once again finished No. 1 in its 2-hour time period among Adults 18-34 (3rd straight week) and across all key Women (4th straight week). In addition, the ABC veteran unscripted show qualified as Monday's No. 1 TV series among Women 18-34 for the 7th week running.

"Castle" (10:01-11:00 p.m.)

During the 10 o'clock hour against original drama competition on CBS ("Hawaii Five-0") and NBC ("Harry's Law"), ABC's "Castle" ran No. 1 with Women 18-34 (2.2/8) for its 4th straight telecast. In addition, ABC's "Castle" continued to draw a larger overall audience (8.8 million vs. 8.5 million) than "Harry's Law" and defeated the NBC drama by a strong 29% in Adults 18-49 (2.2/7 vs. 1.7/5).


"V" (9:00-10:01 p.m.)

Building on its Total Viewer and young adult lead-in for the 3rd week running, ABC's "V" posted its 2nd consecutive week of gains in Adults 18-49 (1.9/5 vs. 1.8/5), Men 18-49 (2.0/6 vs. 1.9/5) and Men 25-54 (2.5/6 vs. 2.4/6). In fact, "V" stood as the only program on the major nets to build week to week in the key young adult demo.

· In the 9 o'clock hour, "V" beat out Fox's "Glee"-led comedies ("Raising Hope"/"Traffic Light") by 33% in Men 18-49 (2.0/6 vs. 1.5/5) and by a resounding 56% in Men 25-54 (2.5/6 vs. 1.6/4).

· From its first half-hour to its second half-hour, "V" gained 4% in viewers (5.3 million to 5.5 million) and 6% in Adults 18-49 (1.8/5 to 1.9/5). In fact, from 9:30-10:00 p.m., "V" outdelivered the 2nd week of Fox's "Traffic Light" by a strong 36% in the young adult demo (1.4/4).

· Opposite stiff time period competition from CBS' original "NCIS: Los Angeles" and the second hour of NBC's 2-hour "The Biggest Loser: Couples," "V" achieved season highs in Adults 18-34 (1.4/4) and Women 18-34 (1.3/4-tie).

"Detroit 1-8-7" (10:01-11:00 p.m.)

ABC's freshman drama "Detroit 1-8-7" continued to draw a larger overall audience than NBC's sophomore drama "Parenthood" (5.2 million vs. 5.1 million) and topped the NBC drama by 7% in Men 25-54 (1.5/4 vs. 1.4/4).

· "Detroit 1-8-7" improved the 10 o'clock hour in Total Viewers (+4% - 5.2 million vs. 5.0 million) over the year-ago night with original drama programming ("The Forgotten" on 2/16/10).


ABC ranked No. 2 on Wednesday to Fox with a 2-hour "American Idol" among Adults 18-34 (2.0/6), beating season premiere/debut programming on CBS ("Survivor"/"Criminal Minds"/"Criminal Minds: Suspect Behavior") and an all-original schedule on NBC ("Minute to Win It"/"Law & Order: SVU").

· Surging year to year, ABC was up over the year-ago evening (2/17/10) by 76% in Total Viewers (6.7 million vs. 3.8 million) and by 53% in Adults 18-49 (2.3/7 vs. 1.5/4).

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., opposite "Idol" and the season opener of "Survivor: Redemption Island," ABC's "The Middle" more than doubled the numbers of NBC's "Minute to Win It" in Total Viewers (+114% - 7.9 million vs. 3.7 million) and Adults 18-49 (+130% - 2.3/7 vs. 1.0/3). In addition, "The Middle" beat out CBS' "Survivor" premiere in both Adults 18-34 (+13% - 1.7/6 vs. 1.5/5) and Women 18-34 (+35% = 2.3/7 vs. 1.7/6).

"Better with You" (8:30-9:00 p.m.)

At 8:30 p.m. like its lead-in, ABC freshman "Better with You" dominated NBC's "Minute to Win It," leading by 2.0 million viewers (5.9 million vs. 3.9 million) and by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

"Modern Family" (9:00-9:31 p.m.)

Building on its lead-in at 9:00 p.m. opposite the third half-hour of "Idol," ABC's "Modern Family" took full control of its scripted competition, beating CBS' "Criminal Minds" by 39% among Adults 18-49 (4.3/12 vs. 3.1/8). The ABC sophomore comedy qualified as Wednesday's No. 1 scripted TV show in Adults 18-49 for its 15th straight first-run telecast this season.

· "Modern Family" posted its 2nd-best-ever numbers against "American Idol" in Total Viewers (10.6 million) and Adults 18-49 (4.3/12-tie).

"Mr. Sunshine" (9:31-10:00 p.m.)

At 9:30 p.m., up against the final half-hour of "American Idol," ABC's "Mr. Sunshine" finished No. 2 with Adults 18-34 (2.4/7), beating the second half of "Criminal Minds" by 20% (2.0/6) and the final hour of NBC's 2-hour "Minute to Win It" by 167% (0.9/3). The new ABC comedy also earned second to "Idol" with Men 18-34 and Women 18-34 (tie).

"Off the Map" (10:00-11:00 p.m.)

In the 10 o'clock hour against the series debut of CBS' "Criminal Minds: Suspect Behavior" and NBC's "Law & Order: SVU," ABC's "Off the Map" continued to generate strong year-over-year gains for the Network, improving the hour in both Total Viewers (+1.4 million - 4.3 million vs. 2.9 million) and Adults 18-49 (+25% - 1.5/4 vs. 1.2/3) from the same night last year.


Despite facing increased competition on the night from an "Idol"-driven Fox this year, ABC grew its Thursday numbers year to year in viewers (+4% - 7.7 million vs. 7.4 million) and young adults (+8% - 2.7/8 vs. 2.5/7) over the same night last year (2/18/10) with all-original programming.

"Wipeout" (8:00-9:00 p.m.)

In the 8 o'clock hour, opposite Fox's "American Idol" and CBS' original comedies ("The Big Bang Theory"/"$#*! My Dad Says"), ABC's Winter "Wipeout" (6.0 million and 1.9/5) beat out NBC's original comedies ("Community"/"Perfect Couples" = 3.6 million and 1.6/5) by 2.4 million viewers and by 19% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 2 against its broadcast competition in the hour with Kids 2-11 (2.3/8), trailing only "Idol."

· Although facing heightened competition from "Idol" in the time period this year, "Wipeout" continued to improve the hour for ABC by substantial margins, surging from the year-ago night in viewers (+40%) and young adults (+73%).

· Season to date, ABC's "Wipeout" is the No. 1 TV show on the major networks in terms of Family Coviewing, as 32% of its Adult 18-49 audience watches with Teens 12-17 or Kids 2-11.

"Grey's Anatomy" (9:00-10:01 p.m.)

ABC's "Grey's Anatomy" jumped into the lead of Thursday's 9 o'clock hour in Adults 18-49, registering as the No. 1 series in the slot for its 15th consecutive first-run broadcast this season. In its time period, "Grey's" (3.7/10) outdelivered Fox's "Idol"-fueled "Bones" by 12% (3.3/9), CBS' "CSI" by 28% (2.9/8) and NBC's comedies ("The Office"/"Parks and Recreation") by 32% (2.8/8). "Grey's" finished as Thursday's No. 1 scripted TV show for the 3rd week running in the key young adult sales demographic (tie).

"Private Practice" (10:01-11:00 p.m.)

ABC's "Private Practice" (6.7 million and 2.3/7) held big advantages over NBC's comedies ("30 Rock"/"Outsourced" = 3.7 million and 1.8/5) in the 10 o'clock hour, leading by 3.0 million viewers and by 28% in Adults 18-49. In addition, for its 14th straight original airing this season, the ABC drama qualified as the No. 1 scripted TV show in its hour with key Women (W18-34/W18-49).


"Primetime: What Would You Do?" (9:00-10:00 p.m.)

Surging 60% over its lead-in, ABC's "Primetime: What Would You Do?" took second in the 9 o'clock hour among Adults 18-49 (1.6/5). In the key young adult sales demo, ABC's "Primetime" defeated NBC's "Dateline" in the hour by 14% (1.6/5 vs. 1.4/5). The ABC newsmagazine also topped its NBC newsmagazine competition in Adults 18-34 (1.0/4 vs. 0.9/4) and key Women demos (W18-34/ W18-49).

· "Primetime: What Would You Do?" was up over its most-recent telecast (2/4/10) in Total Viewers (4.7 million vs. 4.6 million), by 23% in Adults 18-49 (1.6/5 vs. 1.3/4) and by 25% in Adults 25-54 (2.0/6 vs. 1.6/4), drawing the newsmag's best performance in 4 weeks - since 1/21/11.


ABC finished in a virtual tie for No. 1 on Sunday in Adults 18-49 with Fox, pacing within 1-tenth of a rating point and tied in audience share (2.3/7 vs. 2.4/7). In fact, ABC defeated Fox during its 7:00-10:00 p.m. prime in the key young adult sales demo. The Network won the night among key Women (W18-49/W25-54).

· ABC marked a 6-week Sunday high in both Total Viewers (8.8 million) and Adults 18-49 (2.3/7) - since 1/9/11. All 4 of ABC's Sunday shows grew their overall audiences week to week.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" placed No. 1 among Adults 18-49 (1.9/6) during the 7 o'clock hour. In addition, the broad-appealing ABC video-clip show ranked as the No. 1 broadcast program on Sunday evening with Kids 2-11 (2.0/7).

· Building week to week, "AFV" generated its 2nd biggest overall audience (8.1 million) since the beginning of January - since 1/2/11.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

At 8:00 p.m., ABC's "Extreme Makeover: Home Edition" stood as the most-watched TV show in its hour, outdrawing CBS' season opener of "Amazing Race" (9.6 million vs. 9.2 million).

· Despite facing the season premiere of "Amazing Race," ABC's "Home Edition" turned in the series' most-watched telecast this season.

"Desperate Housewives" (9:00-10:01p.m.)

ABC's "Desperate Housewives" took control of its regular competition in the 9 o'clock hour in Adults 18-49 (3.1/8), beating CBS' "Undercover Boss" by 19% (2.6/7), NBC's "Saturday Night Live" special by 55% (2.0/5) and Fox's animated comedies ("Family Guy"/"The Cleveland Show") by 7% (2.9/8).

· Surging week to week in viewers (+1.4 million) and young adults (+15%), "Housewives" earned its top numbers since the beginning of January - since 1/9/11.

"Brothers & Sisters" (10:01-11:00 p.m.)

In the 10:00 p.m. hour, ABC's "Brothers & Sisters" ranked as the 2nd most-watched series overall (6.8 million) and ran No. 1 across among key Women demos (W18-49/W25-54).

· ABC's "Brothers & Sisters" posted strong week-to-week increases in Total Viewers (+8%) and Adults 18-49 (+12%).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 2/14/11, unless stated otherwise.

  [february 2011]  

· 30 ROCK (NBC)
· V (ABC)

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