or


[03/01/11 - 01:55 PM]
Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics
Disney Channel spins the numbers for the month of February.

[via press release from Disney Channel]

Ratings Highlights for February 2011-- Final National Ratings

Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics

Ranks No. 1 for the 10th Straight Month in Total Day in Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

Led by "Wizards of Waverly Place" and "Shake It Up," Disney Channel Holds TV's Top 3 Series in Kids 6-11 and TV's Top 4 Scripted Series in Tweens 9-14

The February 18 1-Hour "Wizards of Waverly Place" is the Cable's No. 1 Telecast in Kids 6-11 and Tweens 9-14; Posts the Series' Best Ratings in Over 1 Year

Disney Channel (February 2011)

Securing TV's Top 4 scripted series, and the Top 4 across all cable with "Wizards of Waverly Place," "Shake It Up," "Good Luck Charlie" and "The Suite Life on Deck," Disney Channel stood as TV's No. 1 network in Total Day for the 10th consecutive month among Tweens 9-14 (501,000/2.1 rating), delivering its largest February audience ever in the demo, in addition to Total Viewers (1.78 million) and Kids 6-11 (631,000/2.5 rating).

· Disney Channel posted hefty double-digit percent increases year to year in several key demos, specifically in Total Viewers (+11% - 1.78 million vs. 1.61 million) and Kids 6-11 (+10% - 631,000 vs. 573,000).

In Prime, Disney Channel also set new February highs in Total Viewers (2.70 million) and Kids 6-11 (1.11 million/4.5 rating), and saw its most-watched February since 2007 in Tweens 9-14 (854,000/3.5 rating). Competitively, the channel extended its streak as TV's No. 1 network to 72 consecutive months among Kids 6-11 and to 70 straight months among Tweens 9-14 (854,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered increases in key demos, including by 15% in Total Viewers (vs. 2.35 million) and by 13% in Kids 6-11 (vs. 980,000).

The 1-hour "Wizards of Waverly Place" telecast on February 18 ranked as cable's No. 1 telecast among Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating), standing as the series' most-watched telecast in more than 1 year in the target demos - since 1/22/10.

· In Kids 6-11, Disney Channel secured TV's Top 3 series:

· In Tweens 9-14, Disney Channel delivered TV's Top 4 scripted series:

Source: Nielsen Media Research, February 2011: 1/31/11-2/27/11 -- Live+7 blended with Live+SD where available. February 2010: 2/1/10-2/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)









most recent ratings | view all posts
[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 11:45 AM]
"48 Hours: Dangerous Beauty" Is Saturday's #1 Broadcast with Adults 25-54 and Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, June 27.

[06/30/15 - 11:09 AM]
Hallmark Channel's Newest Original Movie, "A Country Wedding," Becomes the Top-Rated Program of the Day Among Households
The Hallmark Channel spins the numbers for Saturday, June 27.

[06/30/15 - 09:20 AM]
Live + 3 Day Ratings: ABC's "The Astronaut Wives Club" Increases Playback Growth to 50% in Week 2
ABC further spins the numbers for Thursday, June 25.

[06/30/15 - 09:09 AM]
"Live with Kelly and Michael" Is the No. 1 Syndie Talker for the 3rd Week Running
Disney/ABC Domestic Television spins the numbers for the week of June 15-19.