or


[03/01/11 - 01:55 PM]
Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics
Disney Channel spins the numbers for the month of February.

[via press release from Disney Channel]

Ratings Highlights for February 2011-- Final National Ratings

Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics

Ranks No. 1 for the 10th Straight Month in Total Day in Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

Led by "Wizards of Waverly Place" and "Shake It Up," Disney Channel Holds TV's Top 3 Series in Kids 6-11 and TV's Top 4 Scripted Series in Tweens 9-14

The February 18 1-Hour "Wizards of Waverly Place" is the Cable's No. 1 Telecast in Kids 6-11 and Tweens 9-14; Posts the Series' Best Ratings in Over 1 Year

Disney Channel (February 2011)

Securing TV's Top 4 scripted series, and the Top 4 across all cable with "Wizards of Waverly Place," "Shake It Up," "Good Luck Charlie" and "The Suite Life on Deck," Disney Channel stood as TV's No. 1 network in Total Day for the 10th consecutive month among Tweens 9-14 (501,000/2.1 rating), delivering its largest February audience ever in the demo, in addition to Total Viewers (1.78 million) and Kids 6-11 (631,000/2.5 rating).

· Disney Channel posted hefty double-digit percent increases year to year in several key demos, specifically in Total Viewers (+11% - 1.78 million vs. 1.61 million) and Kids 6-11 (+10% - 631,000 vs. 573,000).

In Prime, Disney Channel also set new February highs in Total Viewers (2.70 million) and Kids 6-11 (1.11 million/4.5 rating), and saw its most-watched February since 2007 in Tweens 9-14 (854,000/3.5 rating). Competitively, the channel extended its streak as TV's No. 1 network to 72 consecutive months among Kids 6-11 and to 70 straight months among Tweens 9-14 (854,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered increases in key demos, including by 15% in Total Viewers (vs. 2.35 million) and by 13% in Kids 6-11 (vs. 980,000).

The 1-hour "Wizards of Waverly Place" telecast on February 18 ranked as cable's No. 1 telecast among Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating), standing as the series' most-watched telecast in more than 1 year in the target demos - since 1/22/10.

· In Kids 6-11, Disney Channel secured TV's Top 3 series:

· In Tweens 9-14, Disney Channel delivered TV's Top 4 scripted series:

Source: Nielsen Media Research, February 2011: 1/31/11-2/27/11 -- Live+7 blended with Live+SD where available. February 2010: 2/1/10-2/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[07/01/16 - 09:09 AM]
Thursday's Broadcast Ratings: "Big Brother" Rises in Latest Victory for CBS
The Eye wins the evening among total viewers and adults 18-49.

[06/30/16 - 08:37 AM]
Wednesday's Broadcast Ratings: CBS Tops Demo Race with "Big Brother"
The Eye leads the night among adults 18-49 while NBC is the most-watched network.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.

[06/28/16 - 03:42 PM]
OWN Delivers 2Q 2016 Primetime Growth and Most-Watched Week in Network History
OWN spins the numbers for the quarter to date.

[06/28/16 - 12:16 PM]
Hallmark Channel's Most Recent Original Premiere Marks 4th Consecutive Week with Top HH-Rated Movie of the Week
The Hallmark Channel spins the numbers for the week of June 20-26.

[06/28/16 - 11:18 AM]
All Eyes Were on the 2016 "BET Awards" as 7.2mm Total Viewers Tuned in Across 12 Viacom Networks for the Premiere Telecast on Sunday, June 26
BET spins the numbers for Sunday, June 26.

[06/28/16 - 09:06 AM]
Monday's Broadcast Ratings: NBC, "American Ninja Warrior" Hold Onto Top Spot
The Peacock leads the night among total viewers and adults 18-49.

[06/27/16 - 01:44 PM]
ESPN Films' "O.J.: Made in America" Seen by More than 35 Million People
ESPN spins the numbers for the series to date.

[06/27/16 - 12:48 PM]
TV One's June 14 Episode of Docu-Series "Rickey Smiley for Real" Is Most Watched Episode of the Series Among Key Demos
TV One further spins the numbers for Tuesday, June 14.

[06/27/16 - 08:37 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Lineup Opens on Top
The Alphabet's "$100,000 Pyramid" leads the night in both total viewers and adults 18-49.

[06/26/16 - 09:01 AM]
Saturday's Broadcast Ratings: ABC Tops Viewers, Splits Demo Crown with NBC
The Alphabet's "In an Instant" and the Peacock's "U.S. Olympic Trials" coverage lead the night among adults 18-49.

[06/26/16 - 08:47 AM]
NBC Ties for the Saturday Primetime Win as Men's Gymnastics Scores a 7-Week Slot High
NBC spins the numbers for Saturday, June 25.

[06/25/16 - 08:55 AM]
Friday's Broadcast Ratings: ABC Wins Low Key Demo Race
ABC, NBC and CBS all finish within a few ticks among adults 18-49.

[06/25/16 - 08:27 AM]
Women's Gymnastics Championship Grows 80% Vs. Year-Ago Saturday Telecast
NBC spins the numbers for Friday, June 24.