or


[03/01/11 - 01:55 PM]
Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics
Disney Channel spins the numbers for the month of February.

[via press release from Disney Channel]

Ratings Highlights for February 2011-- Final National Ratings

Disney Channel Delivers its Biggest February on Record in Prime and Total Day Among Total Viewers and Target Kid Demographics

Ranks No. 1 for the 10th Straight Month in Total Day in Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

Led by "Wizards of Waverly Place" and "Shake It Up," Disney Channel Holds TV's Top 3 Series in Kids 6-11 and TV's Top 4 Scripted Series in Tweens 9-14

The February 18 1-Hour "Wizards of Waverly Place" is the Cable's No. 1 Telecast in Kids 6-11 and Tweens 9-14; Posts the Series' Best Ratings in Over 1 Year

Disney Channel (February 2011)

Securing TV's Top 4 scripted series, and the Top 4 across all cable with "Wizards of Waverly Place," "Shake It Up," "Good Luck Charlie" and "The Suite Life on Deck," Disney Channel stood as TV's No. 1 network in Total Day for the 10th consecutive month among Tweens 9-14 (501,000/2.1 rating), delivering its largest February audience ever in the demo, in addition to Total Viewers (1.78 million) and Kids 6-11 (631,000/2.5 rating).

· Disney Channel posted hefty double-digit percent increases year to year in several key demos, specifically in Total Viewers (+11% - 1.78 million vs. 1.61 million) and Kids 6-11 (+10% - 631,000 vs. 573,000).

In Prime, Disney Channel also set new February highs in Total Viewers (2.70 million) and Kids 6-11 (1.11 million/4.5 rating), and saw its most-watched February since 2007 in Tweens 9-14 (854,000/3.5 rating). Competitively, the channel extended its streak as TV's No. 1 network to 72 consecutive months among Kids 6-11 and to 70 straight months among Tweens 9-14 (854,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered increases in key demos, including by 15% in Total Viewers (vs. 2.35 million) and by 13% in Kids 6-11 (vs. 980,000).

The 1-hour "Wizards of Waverly Place" telecast on February 18 ranked as cable's No. 1 telecast among Kids 6-11 (2.23 million/9.0 rating) and Tweens 9-14 (1.99 million/8.2 rating), standing as the series' most-watched telecast in more than 1 year in the target demos - since 1/22/10.

· In Kids 6-11, Disney Channel secured TV's Top 3 series:

· In Tweens 9-14, Disney Channel delivered TV's Top 4 scripted series:

Source: Nielsen Media Research, February 2011: 1/31/11-2/27/11 -- Live+7 blended with Live+SD where available. February 2010: 2/1/10-2/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.