Highlights for Monday, February 28, 2011
Final National Ratings
Season 3 Premiere of Disney XD's "Zeke and Luther" Hits Series Highs Among Total Viewers and Target Kid and Boy Demos
Ranks as Disney XD's No. 1 Original Series Telecast of All Time in Tweens 9-14 and Boys 9-14, Posting the Network's Best Numbers in the Half Hour Ever
More Than Doubles the Show's June 09 Launch in Tweens 9-14 and Boys 9-14, and Exceeds its Season 2 Debut by Double-Digit Percent Margins Across Key Demos
"Zeke and Luther"
The third season premiere of "Zeke and Luther" posted series highs in Total Viewers (843,000) and target demos Kids 6-14 (587,000), Boys 6-14 (369,000), Kids 6-11 (453,000), Tweens 9-14 (438,000) and Boys 9-14 (269,000). In fact, the premiere now stands as Disney XD's No. 1 original series telecast of all time in Tweens 9-14 and Boys 9-14, delivering the channel's best numbers in the time period ever in the key demos.
· "Zeke and Luther" more than doubled its series debut (6/15/09) in Tweens 9-14 (+139% - 438,000 vs. 183,000) and Boys 9-14 (+105% - 269,000 vs. 131,000), nearly doubled in Kids 6-14 (+92% - 587,000 vs. 305,000), and outperformed by solid double-digit percent gains in all other key demos, specifically Total Viewers (+74% - 843,000 vs. 485,000) and Boys 6-14 (+59% - 369,000 vs. 232,00).
· "Zeke and Luther" registered hefty increases over its year-ago Season 2 premiere (3/15/10) across all demos, including by 11% in Total Viewers (843,000 vs. 758,000), by 29% in Kids 6-14 (587,000 vs. 455,000) and by 18% in Boys 6-14 (369,000 vs. 314,000).
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.
Source: NMR, final national U.S. ratings, 2/28/11, Live + Same Day.