or


[03/18/11 - 07:53 AM]
The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday
CBS Sports and Turner Sports spin the numbers for Thursday, March 17.

[via press release from Turner]

The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday

CBS Sports' and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an overnight household rating/share of 5.7/13 up 24% from a 4.6/11 for CBS Sports' 2010 coverage, according to Nielsen.

The 5.7/13 was the highest rating for the first Thursday of the NCAA Tournament in the metered markets since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 4.4/15, up +42% from a 3.1/10 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 5.1/13, up +46% from a 3.5/10 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 6.5/12, up +8% from a 6.0/11 in 2010.

The final window of the day, (9:15 PM-12:30 AM, ET) earned a 6.9/13, up +13% from a 6.1/12 last year.

THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTV DELIVERS 5.0 U.S. HH RATING AND 7.4 MILLION TOTAL VIEWERS

Most Watched in 20 Years for First Thursday

CBS Sports and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an average fast national household rating/share of 5.0 U.S. HH rating/12.2 share, up 19% over CBS Sports' 2010 coverage, according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 7.4 million total viewers, up 16% over CBS Sports' 2010 viewership.

The 7.4 million total viewers was the most-watched for the first Thursday of the NCAA Tournament since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 3.8 U.S. HH rating/13.6 share, up +36% from a 2.8/10.1 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 4.4 U.S. HH rating/13.0 share, up +47% from a 3.0/9.1 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 5.8 U.S. HH rating/11.2 share, up +2% from a 5.7/10.6 last year.

The final window of the day (9:15 PM-12:30 AM, ET) earned a 5.9 U.S. HH rating/11.1 share, up +5% from a 5.6/11.2 last year.

The coverage also had double-digit growth in key adult and male demos across the four windows over 2010, including:

A18-34 +29% (1,917 vs. 1,490)

A18-49 +13% (3,508 vs. 3,095)

A25-54 +12% (3,539 vs. 3,171)

M18-34 +31% (1,392 vs. 1,064)

M18-49 +17% (2,518 vs. 2,159)

M25-54 +17% (2,504 vs. 2,138)

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/17/11 vs 3/18/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.

[03/11/24 - 11:52 AM]
"Rock the Block" Season Premiere Delivers Triple-Digit Ratings Gains for HGTV on Monday, March 4
The episode, which attracted 3.9 million total viewers, posted an impressive 104 percent lift from the prior six-week average and a 66 percent increase over year-ago levels.

[03/08/24 - 01:32 PM]
ABC News' Special Coverage of the 2024 State of the Union Address and Super Tuesday Wins in Total Viewers Among All Broadcast Television
ABC News' coverage of the State of the Union address was up +14% from the prior year in Total Viewers.

[03/07/24 - 08:00 AM]
"BMF" Season Three Premiere Delivers 5.1 Million Multiplatform Viewers for Starz
The third season, which premiered on Friday, March 1, achieved a series high growing season over season by 25%.

[03/06/24 - 02:30 PM]
"Tamron Hall" Hits 4-Week High in Households and Total Viewers
During the week of February 19, "Tamron Hall" improved week to week in Households (+6% - 0.68 vs. 0.64), Total Viewers (+9% - 1.008 million vs. 928,000) and Women 25-54 (+1% - 141,000 vs. 139,000).

[03/06/24 - 09:00 AM]
FX's "Shogun" Premiere Breaks Records with 9 Million Views Globally on Hulu and Disney+
Domestically, "Shogun" is the No. 1 FX premiere on Hulu, just ahead of "The Bear" Season 2, aided by viewership from Hulu on Disney+.

[03/05/24 - 04:30 PM]
ABC's "Abbott Elementary" Catapults More Than 5 Times Over Live+Same Day Among Adults 18-49
"Abbott Elementary" also picked up an additional +3.13 million Total Viewers after three days of cross-platform viewing (5.46 million vs. 2.33 million).

[03/05/24 - 03:31 PM]
ABC's "The Bachelor" Hits Its Strongest Multiplatform Telecast in Nearly 2 Years
"The Bachelor" tripled its initial Live+Same Day rating among Adults 18-49, skyrocketing by +197% after just three days of multiplatform viewing (0.62 rating to 1.84 rating).

[03/05/24 - 09:14 AM]
Netflix Top 10 Week of Feb. 26: "Avatar: The Last Airbender" Holds Onto #1; "Code 8: Part II" Debuts on Top
Cupid kept his hold on the English TV List, with Season 6 of fan-favorite dating experiment "Love Is Blind" claiming #2 (5.1M views) and "One Day," the limited series adapted from David Nicholls' beloved romance novel, taking #3 (4.8M views).

[03/05/24 - 09:09 AM]
CBS Wins Monday Night For Fourth Consecutive Week with #1 Show of the Night, "NCIS"
"NCIS" averaged 6.81 million viewers, retaining nearly 100% of its week ago average.