or


[03/18/11 - 07:53 AM]
The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday
CBS Sports and Turner Sports spin the numbers for Thursday, March 17.
[via press release from Turner]

The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday

CBS Sports' and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an overnight household rating/share of 5.7/13 up 24% from a 4.6/11 for CBS Sports' 2010 coverage, according to Nielsen.

The 5.7/13 was the highest rating for the first Thursday of the NCAA Tournament in the metered markets since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 4.4/15, up +42% from a 3.1/10 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 5.1/13, up +46% from a 3.5/10 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 6.5/12, up +8% from a 6.0/11 in 2010.

The final window of the day, (9:15 PM-12:30 AM, ET) earned a 6.9/13, up +13% from a 6.1/12 last year.

THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTV DELIVERS 5.0 U.S. HH RATING AND 7.4 MILLION TOTAL VIEWERS

Most Watched in 20 Years for First Thursday

CBS Sports and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an average fast national household rating/share of 5.0 U.S. HH rating/12.2 share, up 19% over CBS Sports' 2010 coverage, according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 7.4 million total viewers, up 16% over CBS Sports' 2010 viewership.

The 7.4 million total viewers was the most-watched for the first Thursday of the NCAA Tournament since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 3.8 U.S. HH rating/13.6 share, up +36% from a 2.8/10.1 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 4.4 U.S. HH rating/13.0 share, up +47% from a 3.0/9.1 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 5.8 U.S. HH rating/11.2 share, up +2% from a 5.7/10.6 last year.

The final window of the day (9:15 PM-12:30 AM, ET) earned a 5.9 U.S. HH rating/11.1 share, up +5% from a 5.6/11.2 last year.

The coverage also had double-digit growth in key adult and male demos across the four windows over 2010, including:

A18-34 +29% (1,917 vs. 1,490)

A18-49 +13% (3,508 vs. 3,095)

A25-54 +12% (3,539 vs. 3,171)

M18-34 +31% (1,392 vs. 1,064)

M18-49 +17% (2,518 vs. 2,159)

M25-54 +17% (2,504 vs. 2,138)

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/17/11 vs 3/18/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[12/02/21 - 12:53 PM]
ABC Soars to Its Strongest Monday This Season
ABC ranked as Monday's No. 1 entertainment network among Adults 18-49 (1.1/8), dominating runner-up NBC by 57% (1.1/8 vs. 0.7/5).
[12/02/21 - 10:05 AM]
"Harry Potter: Hogwarts Tournament of Houses" Debuts as Cable's #1 New Unscripted Series of 2021; Reaches More Than 3.1 Million Total Viewers Across TBS and Cartoon Network
The inaugural episode premiered on Sunday, November 28 on TBS and Cartoon Network as Cable's #1 New Unscripted Series of 2021 and delivered the most-watched premiere of the year for both networks.
[11/24/21 - 02:35 PM]
"The Rookie" Ties Biggest Single Lift for Any Broadcast Show This Season in Viewers
With a jump of 136% in Total Viewers from Live+Same Day to Live+7, ABC's "The Rookie" tied the biggest single lift for any broadcast program on any network so far this season and scored its largest-ever playback increase.

[11/24/21 - 01:21 PM]
Starz Drives Record-Breaking Performance with "BMF" Season One Finale and Debut of "Power Book II: Ghost" Season Two Delivering Almost 6 Million Multiplatform Views on Sunday
The success of both powerhouse series also broke records on the Starz app on Sunday delivering the most-watched day of the year and one of the most-watched days on the Starz app in the network's history.
[11/23/21 - 03:00 PM]
ESPN's "Monday Night Football" Giants-Buccaneers Matchup Delivers 12 Million Viewers
Plus: "Monday Night Football with Peyton and Eli" on ESPN2 delivered an audience of 1,575,000 up from the brothers' Week 10 audience (1,554,000 viewers).
[11/19/21 - 02:30 PM]
"Grey's Anatomy" Season Opener Jumps More Than 6 Times Over L+SD to Hit 4.74 Rating in Adults 18-49 with 35 Days of Multiplatform Viewing
"Grey's Anatomy" ranks as ABC's No. 1 program this season in both Total Viewers (14.2 million) and Adults 18-49 (4.74 rating) after 35 days of cross-platform viewing.
[11/19/21 - 01:15 PM]
"The CMA Awards" Builds Over Year-Ago Broadcast in Adults 18-49 After Seven Days of Multiplatform Viewing
"The CMA Awards" soared to 8.1 million Total Viewers after seven days of multiplatform viewing.
[11/19/21 - 12:28 PM]
"The Freak Brothers" Premiere Delivers Tubi's Most-Watched Episode
Additionally, the series delivered 80% more viewers than the #2 series on the platform.

[11/17/21 - 02:05 PM]
"A Million Little Things" Posts +250% Increase in L+7 Playback for 2nd Time This Season Among Adults 18-49
With another +250% lift this season, "A Million Little Things" tied its biggest playback increase ever among Adults 18-49.
[11/17/21 - 01:31 PM]
Paramount+ Reaches New Heights with Best Week Ever
The company added more than one million new subscribers, setting a new record for total signups since its rebrand.
[11/17/21 - 09:10 AM]
ESPN's "Monday Night Football" Delivers Year-Over-Year Audience Gains for Eighth Consecutive Week, Driving a 15% Season-to-Date Viewership Jump
The audience for the 49ers' 21 point victory (12,325,000 viewers) was up 3 percent from "MNF's" Week 10 2020 matchup (Minnesota-Chicago) across ESPN, ESPN2, ESPN Deportes.
[11/17/21 - 06:11 AM]
Hallmark Channel's "Countdown to Christmas" Continues to Propel Network to Be #1 in Fourth Quarter-to-Date
"Open by Christmas," "My Christmas Family Tree" and "A Holiday in Harlem" were its original offerings last week.
[11/16/21 - 01:31 PM]
"Nightline" Ranks No. 1 in Total Viewers for 2nd Week in a Row
In addition, "Nightline" outperformed CBS' "The Late Late Show with James Corden" in Adults 25-54 and Adults 18-49.
[11/16/21 - 12:50 PM]
Michigan at Penn State Tops Week 11 College Football Viewership, ABC's Most-Watched November Saturday Since 2016
ESPN platforms were responsible for 64% of the minutes watched in Week 11 and aired four of the top six most-watched games on Saturday.

[11/15/21 - 01:30 PM]
"Clifford the Big Red Dog" Is Top Dog on Paramount+
Paramount+ announced today that "Clifford the Big Red Dog," which premiered on the service the same day it hit theaters on Wednesday, November 10, broke a new record as the service's most-watched original film.