or


[03/18/11 - 07:53 AM]
The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday
CBS Sports and Turner Sports spin the numbers for Thursday, March 17.

[via press release from Turner]

The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday

CBS Sports' and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an overnight household rating/share of 5.7/13 up 24% from a 4.6/11 for CBS Sports' 2010 coverage, according to Nielsen.

The 5.7/13 was the highest rating for the first Thursday of the NCAA Tournament in the metered markets since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 4.4/15, up +42% from a 3.1/10 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 5.1/13, up +46% from a 3.5/10 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 6.5/12, up +8% from a 6.0/11 in 2010.

The final window of the day, (9:15 PM-12:30 AM, ET) earned a 6.9/13, up +13% from a 6.1/12 last year.

THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTV DELIVERS 5.0 U.S. HH RATING AND 7.4 MILLION TOTAL VIEWERS

Most Watched in 20 Years for First Thursday

CBS Sports and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an average fast national household rating/share of 5.0 U.S. HH rating/12.2 share, up 19% over CBS Sports' 2010 coverage, according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 7.4 million total viewers, up 16% over CBS Sports' 2010 viewership.

The 7.4 million total viewers was the most-watched for the first Thursday of the NCAA Tournament since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 3.8 U.S. HH rating/13.6 share, up +36% from a 2.8/10.1 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 4.4 U.S. HH rating/13.0 share, up +47% from a 3.0/9.1 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 5.8 U.S. HH rating/11.2 share, up +2% from a 5.7/10.6 last year.

The final window of the day (9:15 PM-12:30 AM, ET) earned a 5.9 U.S. HH rating/11.1 share, up +5% from a 5.6/11.2 last year.

The coverage also had double-digit growth in key adult and male demos across the four windows over 2010, including:

A18-34 +29% (1,917 vs. 1,490)

A18-49 +13% (3,508 vs. 3,095)

A25-54 +12% (3,539 vs. 3,171)

M18-34 +31% (1,392 vs. 1,064)

M18-49 +17% (2,518 vs. 2,159)

M25-54 +17% (2,504 vs. 2,138)

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/17/11 vs 3/18/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.