or


[03/18/11 - 07:53 AM]
The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday
CBS Sports and Turner Sports spin the numbers for Thursday, March 17.

[via press release from Turner]

The 2011 NCAA Division I Men's Basketball Championship on CBS, TBS, TNT and truTV Scores Highest Overnight Ratings in 20 Years for First Thursday

CBS Sports' and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an overnight household rating/share of 5.7/13 up 24% from a 4.6/11 for CBS Sports' 2010 coverage, according to Nielsen.

The 5.7/13 was the highest rating for the first Thursday of the NCAA Tournament in the metered markets since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 4.4/15, up +42% from a 3.1/10 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 5.1/13, up +46% from a 3.5/10 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 6.5/12, up +8% from a 6.0/11 in 2010.

The final window of the day, (9:15 PM-12:30 AM, ET) earned a 6.9/13, up +13% from a 6.1/12 last year.

THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON TBS, CBS, TNT AND truTV DELIVERS 5.0 U.S. HH RATING AND 7.4 MILLION TOTAL VIEWERS

Most Watched in 20 Years for First Thursday

CBS Sports and Turner Sports' exclusive second-round coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 17 combined to deliver an average fast national household rating/share of 5.0 U.S. HH rating/12.2 share, up 19% over CBS Sports' 2010 coverage, according to Nielsen Fast Nationals. CBS, TBS, TNT and truTV averaged 7.4 million total viewers, up 16% over CBS Sports' 2010 viewership.

The 7.4 million total viewers was the most-watched for the first Thursday of the NCAA Tournament since 1991, when the tournament expanded to four telecast windows for the entire day.

The first telecast window of the day (12:00 NOON-4:15 PM, ET) combined to earn a 3.8 U.S. HH rating/13.6 share, up +36% from a 2.8/10.1 last year.

The second window of the day (3:00-6:45 PM, ET) delivered a 4.4 U.S. HH rating/13.0 share, up +47% from a 3.0/9.1 last year.

The third telecast window of the day (7:00-9:45 PM, ET) delivered a 5.8 U.S. HH rating/11.2 share, up +2% from a 5.7/10.6 last year.

The final window of the day (9:15 PM-12:30 AM, ET) earned a 5.9 U.S. HH rating/11.1 share, up +5% from a 5.6/11.2 last year.

The coverage also had double-digit growth in key adult and male demos across the four windows over 2010, including:

A18-34 +29% (1,917 vs. 1,490)

A18-49 +13% (3,508 vs. 3,095)

A25-54 +12% (3,539 vs. 3,171)

M18-34 +31% (1,392 vs. 1,064)

M18-49 +17% (2,518 vs. 2,159)

M25-54 +17% (2,504 vs. 2,138)

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/17/11 vs 3/18/10. 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/23/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Claims Demo Crown with "Dateline"
The Peacock tops the evening among adults 18-49 while CBS is the most-watched broadcaster.

[09/22/17 - 08:24 AM]
Thursday's Broadcast Ratings: FOX Pulls in Front with "Gotham," "Orville"
Said duo combines to take the adults 18-49 crown last night.

[09/21/17 - 08:20 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Win Summer Finale Showdown
The Peacock holds off "Big Brother" on CBS and "MasterChef" on FOX.

[09/20/17 - 08:19 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily tops the night among total viewers as well as adults 18-49.

[09/19/17 - 12:30 PM]
"Younger's" Fourth Season Marks Highest-Rated and Most-Watched in Series History
TV Land further spins the numbers for the series to date.

[09/19/17 - 12:02 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Multi-Platform Viewers with 12.2 Million Viewers
FOX further spins the numbers for the series to date.

[09/19/17 - 08:19 AM]
Monday's Broadcast Ratings: ABC Pulls in Front with "DWTS" Return
The Alphabet's reality franchise is back on par with a year ago.

[09/18/17 - 08:28 AM]
Sunday's Broadcast Ratings: NFL on NBC, FOX Overshadow Emmys on CBS
The annual telecast is down 16% in early results among adults 18-49.

[09/17/17 - 09:06 AM]
Saturday's Broadcast Ratings: College Football Continues Its Reign for ABC
The Alphabet once again wins the night among total viewers and adults 18-49.

[09/16/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with NBC
The Eye gets another bump on the night from a special edition of "Big Brother."

[09/15/17 - 02:28 PM]
Comedy Central's Eight-Day "South Park" Marathon Leads to Big Ratings and a Big Season 21 Premiere
Comedy Central spins the numbers for the week of September 6-13.

[09/15/17 - 02:06 PM]
"The Orville" Posts FOX's Largest Drama Premiere Since "Empire" in Live+3 Ratings and Multi-Platform Viewers
FOX further spins the numbers for Sunday, September 10.

[09/15/17 - 11:01 AM]
Starz Original Drama Series "Outlander" Returned to Starz on Sunday Night to Record Viewership
Starz spins the numbers for Sunday, September 10.

[09/15/17 - 08:34 AM]
Thursday's Broadcast Ratings: CBS Edges ABC for Demo Crown
The Alphabet gets a boost from its latest "Truth and Lies" special.

[09/14/17 - 02:05 PM]
"Broad City's" 4th Season Premiere Scores Highest Ratings Since Its Series Premiere
Comedy Central spins the numbers for Wednesday, September 13.