THE 2011 NCAA DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON
CBS, TBS, TNT AND truTV
CONTINUES TO SCORE HIGHEST OVERALL TOURNAMENT-TO-DATE AVERAGE RATINGS IN 20 YEARS
Saturday's Coverage Delivers 12% Overnight Household Growth
CBS Sports' and Turner Sports' exclusive coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV combined, continues to deliver the best overall tournament-to-date average ratings in the metered markets in 20 years through Saturday's games. The overall tournament average-to-date, including the FIRST FOUR, in the metered markets is a 5.9/14, up +18% from a 5.0/12 for CBS Sports' 2010 coverage according to Nielsen.
Coverage on Saturday, March 19 combined to deliver an overnight household rating/share of 6.7/15, up 12% from a 6.0/14 for CBS Sports' 2010 coverage.