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[03/22/11 - 11:18 AM]
"Criminal Minds" Is the Week's #1 Scripted Program in Viewers and Adults 25-54
CBS spins the numbers for the week of March 14-20.
[via press release from CBS]

"CRIMINAL MINDS" IS THE WEEK'S #1 SCRIPTED PROGRAM IN VIEWERS AND ADULTS 25-54

CBS Has Six of the Top 10 Programs and 11 of the Top 20 in Viewers

CBS had six of the week's top 10 programs, including the top three scripted programs in viewers led by CRIMINAL MINDS and rebroadcasts of NCIS and NCIS: Los Angeles, according to Nielsen live plus same day ratings for the week ending March 20, week 26 of the 2010-2011 television season.

CBS also had 11 of the week's top 20 shows in viewers. Reruns of NCIS and NCIS: LOS ANGELES delivered more viewers last week than every program on the competition (except two "American Idol" broadcasts and two "Bachelor" broadcasts).

For the week in viewers, CBS was behind FOX (9.37m) and ahead of ABC (6.31m) and NBC (5.43m). Season-to-date, CBS is first in viewers (11.86m), ahead of FOX (9.80m), ABC (8.22m) and NBC (7.39m).

For the week in households, CBS (5.0/09) trailed FOX (5.5/09) by -9%, and had a +28% advantage over ABC (3.9/07) and +43% over NBC (3.5/06). Season-to-date, CBS is first in households (7.2/12), ahead of FOX (5.5/09), ABC (5.1/08) and NBC (4.6/08).

For the week in key demographics, CBS was second in adults 25-54 (2.7/07) and adults 18-49 (2.0/06). Season-to-date in key demographics, CBS and FOX are tied for first in adults 25-54 (3.9/10, each) with CBS second in adults 18-49 (3.0/08).

CBS Weekly Highlights:

? On Tuesday, CBS was first in households (6.9/12) and viewers (10.85m).

? NCIS (R) was first in households (8.0/13) and viewers (12.75m), and second in adults 25-54 (3.2/09).

? NCIS: LOS ANGELES (R) was first in households (7.8/13) and viewers (12.48m); it was second in adults 25-54 (3.2/08) and adults 18-49 (2.2/06).

? THE GOOD WIFE (R) was first in households (5.0/09) and viewers (7.33m); it was second in adults 25-54 (1.8/05, -0.1 behind NBC) and tied for second in adults 18-49 (1.2/03, with ABC).

? On Wednesday, CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (6.5/11), viewers (10.33m), adults 25-54 (3.4/09) and adults 18-49 (2.5/07). CRIMINAL MINDS: SUSPECT BEHAVIOR won its time slot for the fifth consecutive week in viewers and adults 25-54, fourth time in five weeks in adults 18-49. Compared to last week, CRIMINAL MINDS: SUSPECT BEHAVIOR was up +12% in households (from 5.8/10), +10% in adults 25-54 (from 3.1/08), +14% in adults 18-49 (from 2.2/07) and added +1.21m viewers (from 9.12m, +13%).

? On Sunday, CBS was first in households (6.5/11), viewers (10.92m), adults 25-54 (3.5/09) and adults 18-49 (2.5/07) for the second consecutive week.

? 60 MINUTES (7:19 PM-8:19 PM) was first in households (7.5/13), viewers (11.94m), adults 25-54 (3.0/09) and tied for first in adults 18-49 (2.2/06, with ABC) in the 7:30 PM-8:30PM time slot. 60 MINUTES posted its best adults 25-54 delivery since Jan. 16, 2011, and its best adults 18-49 since Feb. 13, 2011. 60 MINUTES was the night's #1 program in both households and viewers.

? THE AMAZING RACE (8:19 PM-9:19 PM) was first in households (5.7/09), viewers (10.13m), adults 25-54 (3.7/09) and tied for first in adults 18-49 (2.8/08, with FOX) from 8:30 PM-9:30 PM. Compared to last week, THE AMAZING RACE was up +8% in households (from 5.3/09), +3% in adults 25-54 (from 3.6/09), +4% in adults 18-49 (from 2.7/08) and added +690,000 viewers (from 9.44m, +7%). THE AMAZING RACE posted season highs in households, viewers and adults 18-49, and matched season-highs in adults 25-54.

? UNDERCOVER BOSS (9:19 PM-10:19 PM) was first from 9:30 PM-10:30 PM in households (6.9/11), viewers (11.70m) and adults 25-54 (3.9/09); it was second in adults 18-49 (2.8/07, -0.1 behind NBC). UNDERCOVER BOSS was the night's #1 program in adults 25-54.

? CSI: MIAMI (10:19 PM-11:19 PM) posted a 6.6/12 with 10.93m viewers, 3.5/09 in adults 25-54 and 2.6/08 in adults 18-49. From 10:30-11:00 PM, CSI: MIAMI was first in households and viewers, and second in adults 25-54 and adults 18-49.

Top CBS programs of the week: #5 CRIMINAL MINDS (an average of 13.73m viewers), #6 NCIS (R) (12.75m), #7 NCIS: LOS ANGELES (R) (12.48m), #8 60 MINUTES (11.94m), #9 UNDERCOVER BOSS (11.70m), #12 CSI: MIAMI (10.93m), #13 SURVIVOR: REDEMPTION ISLAND (10.73m), #15 CRIMINAL MINDS: SUSPECT BEHAVIOR (10.33m), #18 THE AMAZING RACE (10.13m), #19 TWO AND A HALF MEN (R) (9.93m), #20 MIKE & MOLLY (R) (8.37m), #23 HAWAII FIVE-0 (R) (7.45m), #24 THE GOOD WIFE (R) (7.33m) and #30 MAD LOVE (6.45m).

Prime averages are based on the following hours of rated broadcasts in Week #26:

CBS � 22 hours

NBC � 22 hours

ABC � 22 hours

FOX � 15 hours





  [march 2011]  
S
M
T
W
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F
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN IDOL (ABC)
· BACHELOR, THE (ABC)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· CSI: MIAMI (CBS)
· GOOD WIFE, THE (CBS)
· HAWAII FIVE-0 (CBS)
· MAD LOVE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)




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