or


[03/29/11 - 01:36 PM]
USA Continues to Make History With 1st Quarter Win
USA further spins the numbers for the first quarter of 2011.

[via press release from USA]

(** Revised with Final Numbers **)

USA CONTINUES TO MAKE HISTORY WITH 1ST QUARTER WIN

Unprecedented Consecutive Quarter Streak Increases to 19 Straight Wins

NEW YORK, NEW YORK - March 22, 2011 - USA was #1 in 1Q11 among P18-49, P25-54, total viewers and households - a victory that extends its unprecedented run to nineteen consecutive quarterly wins among ad supported entertainment cable networks among P25-54 and total viewers. More P25-54 (1.27 million, +15% over #2 ESPN), P18-49 (1.16 million, +2% over ESPN), total viewers (3.08 million, +16% over #2 DSNY) and households (2.29 million, +19% over #2 DSNY) watched USA this quarter than any other network on cable. USA earned the quarter's best household coverage rating in basic cable prime (2.29, +0.35 over #2 DSNY).

USA was the only cable network to deliver over 3 million total viewers or 2 million households in 1Q11 and the only entertainer with over 1 million P25-54 or P18-49 in the quarter's primetime.

USA continues to out-perform the competition with new episodes of USA Originals ROYAL PAINS, WHITE COLLAR, FAIRLY LEGAL, WWE MONDAY NIGHT RAW, hit movies, and episodes of the hottest acquired series on cable, NCIS, LAW & ORDER: SPECIAL VICTIMS UNIT and newest addition to USA, CSI: CRIME SCENE INVESTIGATION. More than half of the quarter's top 40 scripted telecasts among P25-54 were on USA.

· WHITE COLLAR was the quarter's most watched original drama on cable among P25-54* (2.50 million) and P18-49 (2.41 million), placing second only to sister series ROYAL PAINS among total viewers (5.12 million) and households (3.67 million). When USA aired the series Tuesdays at 10pm, WHITE COLLAR outperformed every cable competitor head to head in delivering P25-54, total viewers and households; ABC and CBS in P18-34; and ABC in P18-49. Compared to its 1Q10 performance, the show collared +5% more P18-49 and +6% more P25-54 viewers this year, bumping up its audience among F18-34 and F18-49 by double digits (+14% and +10%, respectively).

· ROYAL PAINS dominated cable in its timeslot, outperforming every competitor in the Thursday 9pm time period among P25-54, P18-49, total viewers and households while holding court as the most watched drama on cable this year to date among total viewers (5.47 million) and households (3.94 million) and placing second only to sister series WHITE COLLAR among P25-54 (2.47 million) and P18-49 (2.15 million).

· FAIRLY LEGAL is cable's top new series this year to date among P25-54 (1.79 million), total viewers (4.35 million) and households (3.27 million), and the #1 new drama among P18-49 (1.51 million), delivering more M18-49, M25-54, and total males than ABC head to head in its Thursday 10pm time period.

· WWE MONDAY NIGHT RAW continues to dominate its time period as the #1 entertainment program in all of television, broadcast or cable, Mondays from 9pm-11pm in 1Q11 among M18-34, coming in second only to CBS among M18-49, M25-54 and total males. WWE RAW is also the top entertainment program on cable in this time period in P18-49, P18-34, total viewers and households while outperforming FOX and NBC head to head in P18-34 and beating NBC in P18-49. WWE RAW averaged 2.58 million P25-54, 2.65 million P18-49, 1.23 million P18-34, 5.46 million total viewers and 3.63 million households in 1Q11.

· USA's NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT were once again the top two acquired series on cable among P25-54 (NCIS 1.28 million / SVU 1.10 million), total viewers (NCIS 3.55 million / SVU 2.79 million) and households (NCIS 2.67 million / SVU 2.20 million). Among P18-49, LAW & ORDER: SPECIAL VICTIMS UNIT ranked as the top acquired series in prime (1.10 million) with NCIS the second most watched acquired drama for this demo (1.05 million). These were the top two acquired dramas for P18-34 in 1Q11 (SVU 530,000 / NCIS 375,000). Newcomer CSI: CRIME SCENE INVETIGATION was a top 10 acquired series in 1Q11 among total viewers (1.79 million/#8) and households (1.41 million/#6). No other cable network aired an acquired series to over 1 million P25-54, 2 million total viewers or 2 million households, or an acquired drama to over 1 million P18-49 or half a million P18-34.

(* Series claims exclude shows with fewer than five telecasts)

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [march 2011]  
S
M
T
W
T
F
S
  


· FAIRLY LEGAL (USA)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NCIS (CBS)
· ROYAL PAINS (USA)
· WHITE COLLAR (USA)
· WWE RAW (NETFLIX)





most recent ratings | view all posts
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.