or


[05/10/11 - 10:43 AM]
"Why Not? With Shania Twain" Posts Highest OWN Premiere Since Network Launch Weekend
OWN spins the numbers for Sunday, May 8.
[via press release from OWN]

"WHY NOT? WITH SHANIA TWAIN" POSTS HIGHEST OWN PREMIERE SINCE NETWORK LAUNCH WEEKEND

New Series Premiere Ranks Third In Key Demo Among All Ad-Supported Cable Networks in its Time Period

OWN: Oprah Winfrey Network's new original series "Why Not? With Shania Twain," which premiered Sunday, May 8 at 11 p.m. ET/PT, debuted as the highest rated premiere to date outside of launch weekend for the network and posted triple digit growth across all key demos versus year ago Discovery Health numbers (.80 W25-54, 839,000 total viewers; +321% W25-54, +230% P2+ vs. YAGO). The series ranked third in its timeslot in the key female demo among 88 ad-supported cable networks. "Why Not? with Shania Twain" moves to its regular time period Sundays at 10 p.m. ET/PT this week (May 15).

"We are grateful Shania and The Judds were willing to trust us to share their compelling life stories in a way we have never seen before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that viewers are tuning in to spend their Sunday nights with OWN."

Additionally, for the fifth consecutive week, Sunday night originals posted double digit gains across all key demos versus Discovery Health year ago numbers.

"Season 25: Oprah Behind the Scenes" (Sundays at 8 p.m. ET/PT) posted its fifth consecutive week of double digit growth in the key female demo versus year ago numbers (+94% W25-54).

The finale of "The Judds" (Sundays at 10 p.m. ET/PT) ranked #19 in timeslot among 88 ad-supported cable networks and posted double digit growth in the key female demo throughout the entire season versus year ago numbers (+85% W25-54).

Sunday, May 8, 2011

Why Not? with Shania Twain (11 PM)
· .80 W25-54/ .84 HH/ 839,000 P2+.
· Growth vs. DHLTH benchmarks: +321% W25-54, +223% HH, +230% P2+ versus YAGO May '10.
· Ranked #3 among ad-supported cable networks in the time period.

The Judds (10 PM)
· .48 W25-54/ .63 HH/ 555,000 P2+.
· Growth vs. DHLTH benchmarks: +85% W25-54, +85% HH, +51% P2+ versus YAGO May '10.
· Ranked #19 among ad-supported cable networks in the time period.

Season 25: Oprah Behind the Scenes (8 PM)
· .33 W25-54/ .33 HH/ 311,000 P2+.
· Growth vs. DHLTH benchmarks: +94% W25-54, +32% HH, +23% P2+ versus YAGO May '10.

Sunday Prime
· .36 W25-54/ .43 HH/ 402,000 P2+.
· Growth vs. DHLTH benchmarks: +57% W25-54, +48% HH, +35% P2+ versus YAGO May '10.

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [may 2011]  
S
M
T
W
T
F
S


· JUDDS, THE (OWN)
· SEASON 25: OPRAH BEHIND THE SCENES (OWN)
· WHY NOT? WITH SHANIA TWAIN (OWN)




most recent ratings | view all posts
[03/10/26 - 02:09 PM]
"R.J. Decker" Gets Down to Business with Over 11 Million Total Audience to Date for Series Debut
In fact, "R.J. Decker" was the most compatible telecast to air following "High Potential" to date, with 73% of the hit drama's live audience flowing through to the series debut.
[03/10/26 - 12:01 PM]
Netflix Top 10: Week of March 2 - "War Machine" Powers Up at No. 1 in This Week's Top 10
Plus: "Bridgerton" Season 4 claimed the No. 1 spot on the English TV list with 13.1 million views in its sixth week in the Top 10.
[03/09/26 - 04:44 PM]
"90 Day Fiance: Before the 90 Days" Delivers Its Highest Rated Episode in Nearly Four Years
TLC continued its Sunday momentum as the #1 cable network of the night, including news and sports, marking one of TLC's highest rated Sunday nights in in the last two years.

[03/09/26 - 04:35 PM]
Pilot for New NBC Comedy "The Fall and Rise of Reggie Dinkins" Has Now Been Seen by Nearly 13 Million Viewers
Continuing off the momentum of the pilot, episode two is now the most-watched NBC comedy on Peacock this season.
[03/04/26 - 04:36 PM]
"American Idol" Leads Monday Night - Powering ABC to Another Victory in Both Total Viewers and Adults 18-49
The show's strong performance lifted ABC to a Monday night win across broadcast and cable in both Total Viewers (4.32 million) and Adults 18-49 (0.36 rating).
[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.
[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.
[03/03/26 - 03:00 PM]
"Marshals" Premiere on CBS Is the Most-Watched New Scripted Debut Without a Football Lead-In Since 2018, with 9.5 Million Viewers
"Marshals," "Tracker" and "60 Minutes" are the top three series on television for the week.
[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.
[03/02/26 - 03:10 PM]
"Sheriff Country" Midseason Premiere Scores Its Most-Watched Episode and Is the #1 Show of the Night
5.30 million viewers on average tuned into the show's return on Friday.
[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).