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USA CONTINUES TO DOMINATE THE SUMMER - SEVEN HIT SHOWS, FIVE NIGHTS - UNPRECEDENTED IN THE TELEVISION LANDSCAPE
Three Consecutive Days This Week, Five Shows Grew in Double-Digits
USA's Second New Hit This Summer, NECESSARY ROUGHNESS, Retains its Audience Second Week
An Historic Week for USA - Never Before has the Network had This Number of Hits or This Level of Week to Week Growth in Original Series
THURSDAY
BURN NOTICE (7/7 vs 6/30)
P25-54: 2 million (+11% vs last week)
P18-49: 1.9 million (+13%)
TOTAL VIEWERS: 4.9 million (+5%)
SUITS (7/7 vs 6/30)
P25-54: 1.9 million (+11% vs last week -- 98% BURN NOTICE retention)
P18-49: 1.8 million (+13% vs. last week -- 94% retention)
TOTAL VIEWERS: 4.5 million (+16% -- 93% retention)
And earlier this week...
TUESDAY
WHITE COLLAR (Hit season highs in P25-54, P18-49 and total viewers)
P25-54: 1.9 million (+26% week to week)
P18-49: 1.7 million (+17%)
TOTAL VIEWERS: 4.2 million (+13%)
COVERT AFFAIRS (Hit season highs in P25-54, P18-49 and total viewers)
P25-54: 2 million (+27% week to week, up +6% from WHITE COLLAR lead-in)
P18-49: 1.8 million (+21% week to week, up +8 from WHITE COLLAR lead-in)
TOTAL VIEWERS: 4.8 million (+20% week to week, up +15% from WHITE COLLAR lead-in)
WEDNESDAY
ROYAL PAINS (#1 show of the day Wednesday in P18-49, P25-54 & total viewers)
P25-54: 2.2 million (+7% vs premiere)
P18-49: 2 million (+11%)
TOTAL VIEWERS: 5 million (up +15,000 viewers, +0.3%)
NECESSARY ROUGHNESS (#2 in Prime Wednesday behind only ROYAL PAINS)
P25-54: 1.9 million (91% retention from series premiere; 700,000/+60% more than #3 show "Franklin and Bash")
P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show "Challenge: Rivals")
TOTAL VIEWERS: 4.4 million (95% retention)
Characters Welcome.
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