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[07/08/11 - 12:40 PM]
USA Continues to Dominate the Summer - Seven Hit Shows, Five Nights - Unprecedented in the Television Landscape
USA spins the numbers for Thursday, July 7.

[via press release from USA]

USA CONTINUES TO DOMINATE THE SUMMER - SEVEN HIT SHOWS, FIVE NIGHTS - UNPRECEDENTED IN THE TELEVISION LANDSCAPE

Three Consecutive Days This Week, Five Shows Grew in Double-Digits

USA's Second New Hit This Summer, NECESSARY ROUGHNESS, Retains its Audience Second Week

An Historic Week for USA - Never Before has the Network had This Number of Hits or This Level of Week to Week Growth in Original Series

THURSDAY

BURN NOTICE (7/7 vs 6/30)

P25-54: 2 million (+11% vs last week)

P18-49: 1.9 million (+13%)

TOTAL VIEWERS: 4.9 million (+5%)

SUITS (7/7 vs 6/30)

P25-54: 1.9 million (+11% vs last week -- 98% BURN NOTICE retention)

P18-49: 1.8 million (+13% vs. last week -- 94% retention)

TOTAL VIEWERS: 4.5 million (+16% -- 93% retention)

And earlier this week...

TUESDAY

WHITE COLLAR (Hit season highs in P25-54, P18-49 and total viewers)

P25-54: 1.9 million (+26% week to week)

P18-49: 1.7 million (+17%)

TOTAL VIEWERS: 4.2 million (+13%)

COVERT AFFAIRS (Hit season highs in P25-54, P18-49 and total viewers)

P25-54: 2 million (+27% week to week, up +6% from WHITE COLLAR lead-in)

P18-49: 1.8 million (+21% week to week, up +8 from WHITE COLLAR lead-in)

TOTAL VIEWERS: 4.8 million (+20% week to week, up +15% from WHITE COLLAR lead-in)

WEDNESDAY

ROYAL PAINS (#1 show of the day Wednesday in P18-49, P25-54 & total viewers)

P25-54: 2.2 million (+7% vs premiere)

P18-49: 2 million (+11%)

TOTAL VIEWERS: 5 million (up +15,000 viewers, +0.3%)

NECESSARY ROUGHNESS (#2 in Prime Wednesday behind only ROYAL PAINS)

P25-54: 1.9 million (91% retention from series premiere; 700,000/+60% more than #3 show "Franklin and Bash")

P18-49: 1.7 million (96% retention; 412,000/+33% more than #3 show "Challenge: Rivals")

TOTAL VIEWERS: 4.4 million (95% retention)

Characters Welcome.





  [july 2011]  
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· BURN NOTICE (USA)
· COVERT AFFAIRS (USA)
· NECESSARY ROUGHNESS (USA)
· ROYAL PAINS (USA)
· SUITS (USA)
· WHITE COLLAR (USA)









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