[07/12/11 - 01:05 PM]
Disney Channel Sweeps Prime and Total Day; "Friends for Change Games" a Huge Success Across Platforms
Disney Channel spins the numbers for the week of July 4-10.

[via press release from Disney Channel]

Weekly Ratings Highlights for July 4, 2011 Final National Ratings

Disney Channel Sweeps Prime and Total Day in Kids 6-11 and Tweens 9-14

~Marks Fourth Consecutive Week Sweeping the Competition

~Holds TV's Top 20 Series Telecasts in Kids 6-11; the Top 13 Series Telecasts in Tweens 9-14

"So Random!" Registers a Series High Among Kids 6-11

~Featuring Tony Hawk, Also Skates to Record Highs in Boys 6-11 and Boys 9-14

"Friends for Change Games" Revs Up Success Across Platforms

~Over 22 Million Unique Viewers Across the U.S. Have Watched on TV

~More Than 9 Million Page Views Since its June 2011 Site Launch

~ Over 700,000 Kids Have Grooved in the Online Game 'Energy Dance Battle'

~Nearly Half a Million Kids Have Voted for Their Favorite Team's Charity

Disney Channel: Weekly Highlights

During the week of July 4, Disney Channel ranked as TV's No. 1 network in Total Day among

Kids 6-11 (872,000/3.5 rating) and Tweens 9-14 (680,000/2.8 rating) for the 4th week in a row. Fronted by "So Random!," Disney Channel held TV's Top 20 series telecasts in Kids 6-11 and the Top 13 series telecasts in Tweens 9-14.

In Prime, Disney Channel was cable's No. 1 network for the 322nd consecutive week among Kids 6-11 (1.3 million/5.2 rating), representing more than 6 years of dominance on a weekly basis, and placed No. 1 for the 319th time in the previous 322 weeks among Tweens 9-14 (951,000/3.5 rating).

Sunday's "So Random!," (9:05 - 9:30 p.m.), featuring legendary skater Tony Hawk, garnered series highs in Kids 6-11 (2.0 million/8.1 rating), Boys 6-11 (653,000/5.2 rating) and Boys 9-14 (521,000/4.2 rating).

"Friends for Change Games"

"Disney Friends for Change Games," an example of the great synergy between Disney Channels Worldwide and Disney Corporate Citizenship, has been an all out success across multiple platforms. Featuring over 30 Disney Channel and Disney XD stars from around the globe playing on behalf of environmental charities, the games launched on Disney Channel on June 24 and on Disney XD on June 27 to huge fanfare, reaching over 22 million unique Total Viewers on television, including nearly 11 million unique Kids 6-14.

Also impressive, page views for the online "Friends for Change Games" site have exceeded 9 million since its June launch, as more than 700,000 kids have participated in the game, 'Energy Dance Battle.' In addition, nearly half a million kids across the U.S. have voted for their favorite team's charity.

Team/Charity Point Donation

o Blue Team: Ocean Conservancy - 116,485 votes

o Green Team: Fauna and Flora International - 70,788 votes

o Red Team: World Wildfire Fund - 158,110 votes

o Yellow Team: UNICEF - 97,992 votes

The teams are:

Blue Team playing to benefit Ocean Conservancy Captain: Debby Ryan ("Jessie"), Allisyn Ashley Arm ("So Random!"), Olavo Cavalheiro (Disney Channel Brazil), Hutch Dano ("Zeke and Luther"), Roshon Fegan ("Shake It Up"), Doc Shaw ("Pair of Kings"), Stefanie Scott ("A.N.T. Farm") and Jake Short ("A.N.T. Farm").

Green Team playing to benefit Fauna and Flora International Captain: Brandon Mychal Smith ("So Random!"), Valeria Baroni (Disney Channel Argentina), Paula Dalli (Disney Channel Spain), Adam Hicks ("Zeke and Luther"), David Henrie ("Wizards of Waverly Place"), Sterling Knight ("So Random!"), Ryan Ochoa ("Pair of Kings"), Eve Ottino (Disney Channel France) and Bella Thorne ("Shake It Up").

Yellow Team playing to benefit UNICEF Captain: Bridgit Mendler ("Good Luck Charlie"), Jorge Blanco (Disney Channel Mexico), Valentina Colombo (Disney Channel Italy), Adam Irigoyen ("Shake It Up"), China Anne McClain ("A.N.T. Farm"), Sierra McCormick ("A.N.T. Farm"), Logan Miller ("I'm in the Band") and Gregg Sulkin ("Wizards of Waverly Place" and Disney Channel UK).

Red Team playing to benefit World Wildlife Fund Captain: Mitchel Musso ("Pair of Kings"), Jake T. Austin ("Wizards of Waverly Place"), Doug Brochu ("So Random!"), Kelsey Chow ("Pair of Kings"), Davis Cleveland ("Shake It Up"), Dean Delannoit (Disney Channel Holland and Belgium), Carlon Jeffrey ("A.N.T. Farm"), and Zendaya ("Shake It Up").

About Disney Friends for Change

Disney Friends for Change, part of Disney Corporate Citizenship, is a multi-platform initiative that helps inspire kids and families to join together and make a positive impact on their world. Through PSAs on-air and online tool-kits, the program aims to provide useful information to help kids make small changes that add up to big differences. As part of the program, Disney donates $1 million dollars annually to fund projects all around the globe ranging from educational and community programs to species and habitat protection. Friends for Change currently has more than four million actions taking place from kids in 33 countries throughout the United States, Europe, Latin America, Japan, India and China. Disney Corporate Citizenship focuses on three key principles: act and create in an ethical manner; champion the happiness and well-being of kids and families; and inspire those around us to make a lasting, positive change in the world. For more information on Friends for Change, please visit http://disney.go.com/projectgreen. For more information on Disney Corporate Citizenship, please visit www.disney/citizenship2010

Source: NTI, U.S. ratings, Live + Same Day: week of 7/4/11-7/10/11; "Friends for Change Games": 6/24-7/10/11. Reach: NPower, most current, based on 1 minute of viewing. Online: Omniture.

  [july 2011]  


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