[07/19/11 - 08:28 AM]
Oxygen's "The Glee Project" Delivers Series Highs and Grows (16%) Among Key A18-49 Demo
Oxygen spins the numbers for Sunday, July 17.

[via press release from Oxygen]


Up 115% Since Premiere As Field Narrows with Seven Remaining Contenders & Five Episodes Left to Air

NEW YORK - July 19, 2011 - Oxygen's critically-acclaimed "The Glee Project" delivered series highs for Sunday's original episode in all key demos and once again grew double digits in the key demos of A18-49 and A12-24, according to Nielsen Media Research. Compared to last week's original episode (which aired on 7/10), Sunday's original grew +16% in A18-49, +13% among the coveted "The Glee Project" A12-24 demo, +8% in total viewers and +8% among W18-49.

Since its premiere on June 12th, the series has posted impressive triple and double digit growth with a +115% increase among A18-49, +136% among A12-24, +97% among W18-49 and +77% percent in total viewers.

Digitally, "The Glee Project" page on YouTube has seen 2.7 million streams and nearly 4.3 million video streams across Hulu, Oxygen.com and Oxygen.com Mobile since premiere. Also since premiere, the show site on Oxygen.com has yielded nearly 14.4M page views, ranking as the #1 show on Oxygen.com for that time period. In addition, "The Glee Project" continues to rank in the top 5 on social media index Trendrr, coming in at #3 last Sunday.

Sunday's episode, titled "Pairability," featured guest mentor Darren Criss ("Glee's" Blaine), who challenged the contenders to collaborate on duets. In the end, Matheus Fernandes (20) of Atlanta was eliminated. The remaining seven contenders will face their next "Glee"-inspired challenge on Sunday, July 24th at 9pm ET/PT. Guest mentor Max Adler ("Glee's" Dave Karofsky, the bully) teaches the contenders how to �grin and bear it' during "Tenacity" week.

"The Glee Project" is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.

On air Source: Nielsen Media Research LS;

Online sources: Oxygen.com/Oxygen.com Mobile Unique Visitors Page Views and Streams: Adobe SiteCatalyst (Omniture) 6/12-7/18; Hulu Streams: Hulu Partner Portal 6/12-7/17

Fans of "The Glee Project" can follow the show on Twitter at http://www.twitter.com/thegleeproject, Facebook at http://www.facebook.com/thegleeproject and Tumblr at http://thegleeproject.tumblr.com for access to all of the latest news and information. Additionally, fans can vote for their favorite contender in the Bing Fan Favorite contest beginning at 9pm ET on Sunday, June 12 and continuing throughout the run of the show. Log-on to www.OxygenLive.com for special live chats with cast as well as a special chat with the eliminated contender directly following the episode. Viewers can log on to www.Oxygen.com for a more in depth look at each contender and to meet the judges, complete with photo galleries and video.

About Ryan Murphy Television

Ryan Murphy Television is the creative force behind some of today's most groundbreaking television. Responsible for the Primetime Emmy(R) and Golden Globe(R) winning series "Nip/Tuck" and "Glee," which has become a cultural phenomenon, RMTV strives to bring fresh perspectives to television audiences the world over.

About Embassy Row

Embassy Row is a New York City-based global format and digital production company dedicated to developing original concepts and adapting international formats for television networks, online and wireless distribution in the U.S. and around the world. We specialize in the genres of games, comedy, reality, factual, sports and food and are pioneers in the fields of brand-supported and digital content. Embassy Row is a creative company, led by hands-on producers always on the lookout for the next breakthrough idea. Since 2008, Embassy Row has been a part of the Sony Pictures Television company.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including " The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [july 2011]  


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