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Style's "Giuliana & Bill" Delivers Series' Most-Watched Season Premiere Ever
The following are highlights from last night's season four premiere of Style's popular reality series "Giuliana & Bill":
· The 4th season premiere of "Giuliana & Bill" on Monday, July 18 at 8pm delivered the series' most watched season premiere to date, drawing 289,000 Total Viewers, up +28% over the prior season opener.
· The 4th season premiere also saw double digit gains among Households (.37 rtg) and its core Women 18-49 (173,000) over the prior season premiere, while it more than doubled the prior four week time period average.
· Additionally, the program demonstrated strong appointment viewing numbers, nearly tripling its "Jerseylicious" repeat lead in with Total Viewers growing from 106,000 in the last quarter hour to 314,000 during the first quarter hour of "Giuliana & Bill."
· The encore of "Giuliana & Bill" at 11pm also delivered strong numbers for the network, more than doubling the prior four week time period average among the key Women 18-49 (146,000), while it also posted a +67% gain in Households (.30 rtg) and a +61% gain in Total Viewers (225,000).
Source: Nielsen Media Research, L+SD Cov. AA% and Impressions. Giuliana & Bill S4 Premiere Telecast (Mon, 07/18/11, 8P-9P) vs. Giuliana & Bill S3 Premiere Telecast (Mon, 10/11/10, 8P-9P) vs. Prior 4 Week Time Period (06/20/11-07/17/11); Giuliana & Bill S4 Encore Telecast (Mon, 07/18/11, 11P-12A) vs. Prior 4 Week Time Period (06/20/11-07/17/11)
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