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[08/18/11 - 09:29 AM]
"Big Brother" Delivers Its Highest Ratings Among Adults 18-49, Women 18-49 and Women 25-54 Since September 2007
CBS spins the numbers for Wednesday, August 17.

[via press release from CBS]

"BIG BROTHER" DELIVERS ITS HIGHEST RATINGS AMONG ADULTS 18-49, WOMEN 18-49 AND WOMEN 25-54 SINCE SEPTEMBER 2007

"Big Brother" Also Posts Highest Men 18-34 Rating Since August 2005 and Best Adult 18-34 Rating Since September 2010

CBS Wins Wednesday in all Key Measures

BIG BROTHER WEDNESDAY delivered its highest ratings among adults 18-49, women 18-49 and women 25-54 since September 2007, highest men 18-34 ratings since 2005 and best adult 18-34 rating since 2010, according to Nielsen preliminary live plus same day ratings for Aug. 17.

BIG BROTHER WEDNESDAY was first in households (4.8/09), viewers (7.96m), adults 25-54 (3.6/11), adults 18-49 (3.1/10) and adults 18-34 (2.5/10).

This is the highest rated telecast of BIG BROTHER with men 18-34 since 8/30/05 (BB 6 TUE), its best with adults 18-49, women 18-49 and women 25-54 since 9/18/07 (BB 8 TUE Finale), with adults 18-34 since 9/8/10 (BB 12 WED), with women 18-34 since 7/7/11 (BB 13 THU), its best with viewers and adults 25-54 since 7/31/11 (BB 13 SUN).

BIG BROTHER WEDNESDAY was the night's #1 program in adults 25-54, adults 18-49 and adults 18-34.

For the night, CBS was first in households (4.4/07), viewers (6.96m), adults 25-54 (2.5/07) and adults 18-49 (2.0/06). CBS won Wednesday for the second straight week in both viewers and adults 25-54.

Updated Wednesday ratings will be available this afternoon.





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· BIG BROTHER (CBS)





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