[08/23/11 - 09:25 AM]
Oxygen's "The Glee Project" Draws 1.2 Million Viewers for Season Finale
Oxygen spins the numbers for Sunday, August 21.

[via press release from Oxygen]


Hits Series Highs in Key Demos with Triple-Digit Gains Since Premiere

The Glee Project Breaks Records on Every Digital Platform

NEW YORK - August 23, 2011 - In Sunday's stunning season finale of Oxygen's critically-lauded "The Glee Project," not one, but two contenders were awarded seven-episode story arcs on "Glee," propelling the episode to the network's most watched freshman season finale with over one million total viewers (1,237,000), according to Nielsen Media Research. This marks the series' highest numbers in total viewers and A18-49. Compared to last week's original episode, Sunday's final episode grew double digits among A25-54 (+48%), A18-49 (+37%), total viewers (+35%) and W18-49 (+24%). Since its premiere on June 12th, the series has posted impressive triple-digit growth with +196% among A25-54, +174% among A18-49, +172% in total viewers and +167% among W18-49. On a time shifted basis across the first eight episodes, "The Glee Project" averaged over one million total viewers (1,095,000). Additionally, "The Glee Project" has reached almost 39 million viewers on multiple platforms, including on-air, Oxygen.com, Hulu.com and VOD.

"Gleeks" burned up the internet throughout the season, demonstrating that fans of "The Glee Project" engaged with the series on every possible platform. OxygenLive, Oxygen's award-winning dual-screen viewing experience, had its best event in network history with Sunday night's East Coast live streaming event. OxygenLive East Coast unique visitors during premiere hour have surpassed all other season averages for shows with OxygenLive companions. To date, "The Glee Project" is Oxygen.com's most successful competition reality show site with 2.1M unique visitors for the season. Since the premiere, "The Glee Project's" total social media universe (including Oxygen's "The Glee Project" social media accounts as well as the contender accounts) has grown 909% to nearly 1.6M fans/followers. Each episode of the series has ranked in the top five most mentioned programs amongst all cable television programs on Sunday nights, with the season finale coming in at the #1 most mentioned show amongst all Cable and Broadcast on Sunday 8/21 with 120K mentions, according to Trendrr. Additionally, GetGlue saw 96.1K total check-ins to "The Glee Project" through the season finale. From premiere to finale, "The Glee Project" videos have garnered 10.3M video streams across Oxygen.com, Oxygen.com mobile and Hulu.com, and nearly 6.4M video streams on YouTube.

Sunday night's emotional season finale of "The Glee Project" saw all 12 contenders reunite to perform the now classic "Glee" tune, Journey's "Don't Stop Believin'" as their homework assignment, and they joined forces once again to create a celebratory music video shoot of Pink's "Raise Your Glass."

In the dramatic final moments of "The Glee Project," Ryan Murphy stunned everyone by crowning not one winner, but two!

"The Glee Project" is produced by Ryan Murphy Television and Embassy Row with Ryan Murphy, Dante Di Loreto, Michael Davies and Shauna Minoprio serving as executive producers.

On air Source: Nielsen Media Research; LS and L7. Reach = linear L7, 6 min qualifier P2+ all TGP telecasts 6/12/11-8/18/11 combined with full episodes on VOD, Hulu and Oxynge.com

Online sources: Oxygen.com/Oxygen.com

Trendrr.TV for social media mentions; GetGlue.com for Check-ins; Aggregate of fans/followers from Official Facebook, Twitter, Tumblr, & YouTube TGP accounts and Contender Accounts from Facebook & Twitter for TGP Social Media Universe; Adobe SiteCatalyst (Omniture) for OxygenLive data [Sundays 6/12-8/21] and Oxygen.com Video (both mobile and on-site) [6/12-6/21]; Adobe Discover for TGP total Vists (6/12-8/21); Hulu Partner Portal for Hulu Streams (6/12-8/18); YouTube.com for YouTube Streams

Fans of "The Glee Project" can follow the show on Twitter at http://www.twitter.com/thegleeproject, Facebook at http://www.facebook.com/thegleeproject and Tumblr at http://thegleeproject.tumblr.com for access to all of the latest news and information. Additionally, fans can vote for their favorite contender in the Bing Fan Favorite contest beginning at 9pm ET on Sunday, June 12 and continuing throughout the run of the show. Log-on to www.OxygenLive.com for special live chats with the cast. Viewers can log on to www.Oxygen.com for a more in depth look at each contender and to meet the judges, complete with photo galleries and video.

About Ryan Murphy Television

Ryan Murphy Television is the creative force behind some of today's most groundbreaking television. Responsible for the Primetime Emmy(R) and Golden Globe(R) winning series "Nip/Tuck" and "Glee," which has become a cultural phenomenon, RMTV strives to bring fresh perspectives to television audiences the world over.

About Embassy Row

Embassy Row is a New York City-based global format and digital production company dedicated to developing original concepts and adapting international formats for television networks, online and wireless distribution in the U.S. and around the world. We specialize in the genres of games, comedy, reality, factual, sports and food and are pioneers in the fields of brand-supported and digital content. Embassy Row is a creative company, led by hands-on producers always on the lookout for the next breakthrough idea. Since 2008, Embassy Row has been a part of the Sony Pictures Television company.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including " The Glee Project," "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic and makeOvermatic. Oxygen is available in 77 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [august 2011]  


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