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[08/29/11 - 09:05 AM]
ABC Scores its Top Summer Sunday with Regular Programming
ABC spins the numbers for Sunday, August 28.

[via press release from ABC]

ABC Scores its Top Summer Sunday with Regular Programming

Featuring repeats of America's Funniest Home Videos and Home Edition leading into Sunday 20/20: The Sixth Sense, ABC earned second place on Sunday night against its network rivals among Adults 18-49 to NBC with its pre-season NFL coverage (New Orleans-Oakland), leading CBS by 7% and Fox by 36%.

· In Total Viewers and Adults 18-49, ABC generated its strongest Sunday night this summer with regular programming. In addition, the Net was up over the year-ago Sunday for the 3rd straight week in viewers and for the 2nd time in 3 weeks in young adults.

During the 7 o'clock hour among Adults 18-49, ABC's encore America's Funniest Home Videos beat out NBC's NFL sports special (Madden NFL 12 Pigskin Pro-Am) by 17%, CBS' 60 Minutes by 40% and Fox's animated comedies (American Dad/Bob's Burger) by 75%.

· The veteran ABC video clip show hit summer-highs in both Total Viewers and Adults 18-49.

Surging week to week by 1.0 million viewers and by 18% in Adults 18-49 during the 8pm hour, ABC's replay Extreme Makeover: Home Edition drew its biggest audience this summer and its 2nd-highest young adult number.

Opposite stiff competition from NBC's special preseason NFL game (Saints-Raiders) and MTV's 2011 Video Music Awards from 9-11pm, the second week of ABC's Sunday 20/20: The Sixth Sense once again built on its lead-in to stand as the most-watched regular program in its 2-hour time period. The ABC newsmagazine features stories of extraordinary instinct that uncovers the truth.

· Growing from its week-ago premiere in Total Viewers (+3%), Adults 25-54 (+11%) and Adults 18-49 (+23%), Sunday 20/20: The Sixth Sense achieved summer-highs for ABC in the time period with regular programming. In fact for the 2nd week in a row, the new show produced ABC's largest summertime audience in the time slot with a series in 5 years, and in more than 3 years in Adults 18-49 and Adults 25-54 - since 8/20/06 and 7/6/08, respectively.

Quick Take for Sunday, August 28, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC Scores its Strongest Sunday This Summer with Regular Programming

"America's Funniest Home Videos" Hits Summer Highs in Viewers and Young Adults

"Extreme Makeover: Home Edition" Posts its Most-Watched Telecast of the Summer

The Most-Watched Regular Program in its Slot for the 2nd Week Running, ABC's "Sunday 20/20: The Sixth Sense" Continues to Produce Summer Highs for the Net

Sunday Night (7:00-11:00 p.m.)

Featuring repeats of "America's Funniest Home Videos" and "Extreme Makeover: Home Edition" leading into "Sunday 20/20: The Sixth Sense," ABC (1.5/4) earned second place on Sunday night against its network rivals among Adults 18-49 to NBC with its pre-season NFL coverage (New Orleans-Oakland), leading CBS by 7% (1.4/4) and Fox by 36% (1.1/3).

· In Total Viewers (6.0 million) and Adults 18-49 (1.5/4), ABC generated its strongest Sunday night this summer with regular programming. In addition, the Net was up over the year-ago Sunday for the 3rd straight week in viewers and for the 2nd time in 3 weeks in young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

During the 7 o'clock hour among Adults 18-49, ABC's encore "America's Funniest Home Videos" (1.4/5) beat out NBC's NFL sports special ("Madden NFL 12 Pigskin Pro-Am") by 17% (1.2/4), CBS' "60 Minutes" by 40% (1.0/3) and Fox's animated comedy encores ("American Dad"/"Bob's Burgers") by 75% (0.8/3).

· The veteran ABC video clip show hit summer highs in both Total Viewers (6.3 million) and Adults 18-49 (1.4/5).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Surging week to week by 1.0 million viewers (5.5 million vs. 4.5 million) and by 18% in Adults 18-49 (1.3/3 vs. 1.1/3) during the 8:00 p.m. hour, ABC's replay "Extreme Makeover: Home Edition" drew its biggest audience this summer and its 2nd-highest young adult number.

"Sunday 20/20: The Sixth Sense" (9:00-11:00 p.m.)

Opposite stiff competition from NBC's special preseason NFL game (Saints-Raiders) and MTV's "2011 Video Music Awards" from 9:00-11:00 p.m., the second week of ABC's "Sunday 20/20: The Sixth Sense" once again built on its lead-in to stand as the most-watched regular program in its 2-hour time period (6.0 million). The ABC newsmagazine features stories of extraordinary instinct that uncovers the truth.

· Growing from its week-ago premiere in Total Viewers (+3% - 6.0 million vs. 5.8 million), Adults 25-54 (+11% - 2.1/5 vs. 1.9/5) and Adults 18-49 (+23% - 1.6/4 vs. 1.3/4), "Sunday 20/20: The Sixth Sense" achieved summer highs for ABC in the time period with regular programming.

· For the 2nd week in a row, the new show produced ABC's largest summertime audience in the time slot with a series in 5 years, and in more than 3 years in Adults 18-49 and Adults 25-54 - since 8/20/06 and 7/6/08, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/28/11. Summer = Memorial Day - Labor Day.





  [august 2011]  
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M
T
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· 20/20 (ABC)
· 60 MINUTES (CBS)
· AMERICAN DAD (TBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BOB'S BURGERS (FOX)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)





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