or


[09/14/11 - 12:06 AM]
The Futon's Ratings Survival Guide: "Up All Night" & "Free Agents" (NBC)
By The Futon Critic Staff (TFC)

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome to The Futon's Ratings Survival Guide, our annual feature which takes each new fall series on the broadcast networks and tells you the numbers it will need to survive for a second season. In general, a show's success isn't so much where it lands on the weekly ratings chart but rather how it performs in two key categories:

1. How much of its lead-in audience it retains. If a show averages 10 million viewers that's a good thing. But if the show that airs before it is averaging 30 million viewers, that's not a good thing. Why? Because 20 of those 30 million viewers decided to turn off that particular channel when the next show came on.

2. How it performs year-to-year in its time period. A new show is usually in its time period because the network thinks it can do better than it did in that slot last year. In other words, do worse than the show that was canceled after three weeks last fall then you too probably are not long for this world.

As you'll see, together these measurements paint a clear picture on how a particular show is doing. So without further ado, let's begin.

UP ALL NIGHT & FREE AGENTS (NBC)
(Wednesdays at 8:00/7:00c & 8:30/7:30c)

It's been five years since NBC aired comedies on Wednesday nights: in 2006, the Peacock kicked off its Wednesday lineup with the Jeffrey Tambor/John Lithgow-vehicle "20 Good Years" and the then "Studio 60 on the Sunset Strip"-overshadowed "30 Rock." After four weeks, "20 Good Years" got the axe and "30 Rock" was shipped off to Thursdays - alongside "Scrubs" - in place of the second weekly edition of "Deal or No Deal." The return to half-hours on the night comes after a string of drama misses, including the high-profile "Undercovers" this past fall. If "Up All Night" and "Free Agents" fall short of said numbers, expect the cancellation clock to tick rather quickly.

Here's how NBC has fared on Wednesday nights the past two seasons:*

wednesdays in 2009-2011timeviewers
(retention)
adults 18-49
(retention)
Law & Order: SVU - Season 1110:00 PM9.03
(175.00%)
2.79
(197.87%)
Law & Order: SVU - Season 119:00 PM8.43
(126.39%)
2.60
(139.04%)
Law & Order: SVU - Season 1210:00 PM8.34
(165.48%)
2.54
(175.17%)
Law & Order: SVU - Season 129:00 PM8.66
(137.46%)
2.46
(156.69%)
Law & Order: Los Angeles10:00 PM8.18
(98.55%)
2.19
(93.59%)
Mercy8:00 PM6.64
(N/A)
1.72
(N/A)
The Jay Leno Show10:00 PM5.60
(69.74%)
1.61
(68.22%)
Undercovers8:00 PM5.79
(N/A)
1.40
(N/A)
Minute to Win It (1/5/11-5/18/11)8:00 PM4.14
(N/A)
1.19
(N/A)
Mercy9:00 PM4.34
(74.70%)
1.17
(66.10%)
Chase9:00 PM4.24
(83.96%)
1.10
(73.33%)

* Viewers are in millions, adults 18-49 is the percentage of said viewers in the demographic; all are based on fast national data, using only first-run episodes in its regular time period.

COMING TOMORROW: The CW's "The Secret Circle."





  [september 2011]  
S
M
T
W
T
F
S
    


· FREE AGENTS (NBC)
· FUTON'S RATINGS SURVIVAL GUIDES (TFC)
· UP ALL NIGHT (NBC)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.