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[11/01/11 - 08:33 AM]
Monday's Broadcast Ratings: Halloween Gives "Rock Center" Scary Start for NBC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, october 31, 2011)

Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (11.29 million viewers, #2; adults 18-49: 3.8, #1) was the network to beat on Monday with its original mix of "How I Met Your Mother" (10.70 million viewers, #6; adults 18-49: 4.1, #3), "2 Broke Girls" (11.14 million viewers, #5; adults 18-49: 4.2, #2), "Two and a Half Men" (13.81 million viewers, #2; adults 18-49: 4.7, #1), "Mike & Molly" (11.53 million viewers, #4; adults 18-49: 3.8, #4) and "Hawaii Five-0" (10.28 million viewers, #7; adults 18-49: 2.9, #T5).

The silver then went to ABC (13.90 million viewers, #1; adults 18-49: 2.7, #2) and its lineup of "Scared Shrekless" (8.68 million viewers, #8; adults 18-49: 1.7, #10), "Dancing With the Stars" (16.28 million viewers, #1; adults 18-49: 2.8, #7) and "Castle" (12.94 million viewers, #3; adults 18-49: 2.9, #T5).

Next up was FOX (6.46 million viewers, #3; adults 18-49: 2.3, #3) with fresh installments of "Terra Nova" (6.38 million viewers, #9; adults 18-49: 2.1, #9) and "House" (3.55 million viewers, #12; adults 18-49: 2.5, #8).

Meanwhile, NBC (4.30 million viewers, #4; adults 18-49: 1.2, #4) offered up a new "The Sing-Off" (4.39 million viewers, #10; adults 18-49: 1.4, #11) and the premiere of "Rock Center With Brian Williams" (4.13 million viewers, #11; adults 18-49: 1.0, #12).

And finally, repeats of "Ringer" (1.02 million viewers, #13; adults 18-49: 0.3, #T13) and another "Ringer" (0.87 million viewers, #14; adults 18-49: 0.3, #T13) on The CW (0.94 million viewers, #5; adults 18-49: 0.3, #5) closed out the night.

Week-to-week changes (adults 18-49):
+16.00% - Castle
-4.65% - How I Met Your Mother
-6.67% - The Sing-Off
-8.70% - 2 Broke Girls
-9.68% - Dancing With the Stars
-12.12% - Hawaii Five-0
-13.64% - Mike & Molly
-16.07% - Two and a Half Men
-19.35% - House (vs. 10/17/11)
-22.22% - Terra Nova (vs. 10/17/11)

Year-to-year changes (adults 18-49):
+23.53% - 2 Broke Girls (vs. Rules of Engagement)
+10.81% - How I Met Your Mother
+5.56% - Mike & Molly
+3.57% - Castle
0.00% - Two and a Half Men
-3.33% - Hawaii Five-0
-26.47% - House (vs. World Series, Game 5)
-30.00% - Dancing With the Stars
-31.71% - The Sing-Off (vs. Chuck/The Women of SNL)
-38.24% - Terra Nova (vs. World Series, Game 5)
-52.38% - Rock Center With Brian Williams (vs. The Women of SNL)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (11/1/10):

ABC (17.02 million viewers, #1; adults 18-49: 3.6, #T1) and CBS (10.59 million viewers, #3; adults 18-49: 3.6, #T1) split top adults 18-49 honors on Monday, each beating "World Series, Game 5" (11.96 million viewers, #3; adults 18-49: 3.4, #T5) coverage on FOX (11.96 million viewers, #2; adults 18-49: 3.4, #3).

The Alphabet offered up new episodes of "Dancing With the Stars" (19.63 million viewers, #1; adults 18-49: 4.0, #2) and "Castle" (11.80 million viewers, #4; adults 18-49: 2.8, #8).

The Eye then served up its mix of "How I Met Your Mother" (9.00 million viewers, #7; adults 18-49: 3.7, #3), "Rules of Engagement" (8.84 million viewers, #8; adults 18-49: 3.4, #T5), "Two and a Half Men" (13.62 million viewers, #2; adults 18-49: 4.7, #1), "Mike & Molly" (10.89 million viewers, #5; adults 18-49: 3.6, #4) and "Hawaii Five-0" (10.59 million viewers, #6; adults 18-49: 3.0, #7).

Meanwhile, NBC (5.40 million viewers, #4; adults 18-49: 2.0, #4) offered up a new "Chuck" (5.46 million viewers, #9; adults 18-49: 2.0, #10) followed by the two-hour "The Women of SNL" (5.37 million viewers, #10; adults 18-49: 2.1, #9) special.

And finally, new episodes of "90210" (2.05 million viewers, #11; adults 18-49: 1.0, #T11) and "Gossip Girl" (1.98 million viewers, #12; adults 18-49: 1.0, #T11) on The CW (2.02 million viewers, #5; adults 18-49: 1.0, #5) rounded out the evening.

Week-to-week changes (adults 18-49): Rules of Engagement (17.20%), How I Met Your Mother (15.60%), Two and a Half Men (9.30%), Hawaii Five-0 (7.10%), Chuck (5.30%), Mike & Molly (0.00%), 90210 (0.00%), Gossip Girl (0.00%), Dancing With the Stars (-4.80%), Castle (-6.70%).

In late-night metered market ratings, ABC's "Nightline" (3.5/8) took top honors ahead of CBS's "Letterman" (2.6/6) and NBC's "Leno" (2.9/7). Rounding out the night then were "Kimmel" (1.7/5) on ABC "Ferguson" (1.2/4) on CBS and "Fallon" (1.4/5) and "Daly" (0.9/4) on NBC.

Source: Nielsen Media Research





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