or


[11/30/11 - 04:42 PM]
"Level Up" Surges as #1 Telecast in its Time Period Among Kids 6-11
Cartoon Network spins the numbers for Wednesday, November 23.

[via press release from Cartoon Network]

"Level Up" Surges as #1 Telecast in its Time Period Among Kids 6-11; Also Ranks as #1 Telecast of the Day Among Kids 9-14 and All Boys

Original Movie Captures More Than 2.5 Million Viewers 2+; Posts Triple-Digit Gains vs. Prior Four Weeks

Themed CartoonNetwork.com Game Scores as #1 Site Game Launch of 2011-to-Date; Attracts 975,000 Players and Three Million Game-Plays

Half-hour Series to Premiere in January 2012

Leveling all competition across its 90-minute original movie premiere (Wednesday, Nov. 23, 7-8:30 p.m.), Cartoon Network's live-action/CG-animated Level Up ranked #1 in its time period among kids 6-11, and out-performed both cable and broadcast networks by mostly double and triple-digits among kids 9-14 and all boy demos (2-11, 6-11, 9-14) for #1 Telecast of the Day, according to Nielsen Media Research. The live-action/CG-animated movie also helped propel Cartoon Network to reign as television's top destination on Wednesday (6 a.m.-9 p.m.) among boys 6-11 and 9-14. Overall, a total of 2,549,148 viewers ages 2+ tuned in to the Level Up movie premiere.

Significantly, Level Up's performance built across each half hour with most boy demos. Kid demos also increased by double digits from the first half-hour to the final 30 minutes - kids 2-11 grew by 13%, kids 6-11 by 15%, kids 9-14 by 13% and kids 12-17 by 12%. Additionally, a themed online game at CartoonNetwork.com presented concurrently with the movie on Nov. 23, "Maldark: Conqueror of All Worlds," scored as the network's #1 Game Launch of 2011-to-date, attracting more than 975,000 Unique Players and three million game-plays.

Highlights of Level Up's overall national ratings performance vs. Cartoon Network's previous four weeks' average performance include the following:

· Kids 2-11 delivery (1,409,000) increased by 112%, and ratings (3.4) by 113%

· Kids 6-11 delivery (1,134,000) increased by 148%, and ratings (4.6) by 142%

· Kids 9-14 delivery (1,053,000) increased by 175%, and ratings (4.4) by 175%

· Kids 12-17 delivery (443,000) increased by 130%, and ratings (1.8) by 125%

· Boys 2-11 delivery (1,064,000) increased by 116%, and ratings (5.1) by 122%

· Boys 6-11 delivery (885,000) increased by 147%, and ratings (7.1) by 145%

· Boys 9-14 delivery (834,000) increased by 186%, and ratings (6.8) by 183%

· Boys 12-17 delivery (320,000) increased by 139%, and ratings (2.6) by 136%

Cartoon Network's original movie, Level Up delivered hilarious comedy when three high school gamers, Wyatt (Gaelan Connell), Lyle (Jessie T. Usher) and Dante (Connor del Rio), unwittingly open a portal from an online game into the real world. The boys must put aside their differences and join forces with their classmate Angie (Aimee Carrero) to work together IRL (in real life) to win the game and save the world. Level Up is created and written by Derek Guiley and David Schneiderman (both credited for Chasing Liberty) and the movie is directed by Peter Lauer (Sons of Tucson, Chuck).

Picking up where the movie leaves off, the talented cast will return in a new half-hour series Level Up, premiering in January 2012 on Cartoon Network. The original series is executive produced by Peter Murrieta (Wizards of Waverly Place, Hope and Faith).

Fans of Level Up can log on to www.CartoonNetwork.com to play the game inspired by the movie - "Maldark: Conqueror of All Worlds" - a high-quality 3D "dungeon-crawl" adventure game where players take on one of three classes and navigate a dynamic labyrinthine environment. Launched concurrently with the movie premiere on Wednesday, Nov. 23, the game to date has already attracted more than 975,000 players and more than three million game-plays. Players battle 40+ monsters and earn treasure completing quests across 30 dungeon levels, defeating each boss through entertaining and engaging game-play. "Maldark: Conqueror of All Worlds" features voice over from the cast and quests from the writers of Level Up the movie.

Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2011]  
S
M
T
W
T
F
S
  


· LEVEL UP (CARTOON)











most recent ratings | view all posts
[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.