USA WINS THE WEEK WITH "WHITE COLLAR" AND "ROYAL PAINS" MIDSEASON DEBUTS
NEW YORK - January 25, 2011 - USA was the most watched network in prime this week with 1.07 million in P25-54 (+6% more than #2 History Channel), total viewers (2.71 million, +7% more than #2 FOX News Channel), and households (2.11 million, +10% more than #2 FOX News Channel) while earning the top household coverage rating in cable (2.12, +0.16 over #2 FOX News Channel).
USA delivered more P25-54 through the total day this week than any other network on cable (558,000, 6% more than #2 TNT).
· The mid-season premiere of WHITE COLLAR was cable's #1 drama Tuesday night, beating out the premieres of "Justified" on FX and "Southland" on TNT, among P25-54 (1.46 million), P18-49 (1.36 million), P18-34 (631,000), total viewers (3.23 million), and households (2.45 million). WHITE COLLAR delivered more P18-34 than ABC's "Body of Proof" and more M18-34 than this series and everything on CBS for the night. Head to head in WHITE COLLAR's 10pm hour, USA outperformed ABC and CBS in P18-34 and all broadcasters in M18-34.
· ROYAL PAINS was the most watched telecast on cable Wednesday night and the only entertainment telecast with over 3 million total viewers (3.26 million). USA was the only entertainment network to deliver over 2 million households with any telecast in prime, led by ROYAL PAINS with 2.46 million. ROYAL PAINS was the top drama of the night among P25-54 (1.36 million), P18-49 (1.21 million), and P18-34 (511,000). When the network aired ROYAL PAINS in the 10pm hour, USA was the #1 network on cable among total viewers and households.
· USA's WWE MONDAY NIGHT RAW 9pm-11:10pm averaged 2.02 million in P25-54 and 2.18 million in P18-49. In the 10pm hour, USA delivered more M18-34 than any other network on television. USA was the top network on cable in the 9pm hour for P18-34 and P18-49, second only to FOX in all of television for delivering M18-34.
· NCIS was the week's most watched acquired series, delivering 2.95 million total viewers. NCIS and LAW & ORDER: SVU were the top two acquired dramas on cable this week among P25-54 (NCIS 1.06 million / SVU 834,000), P18-49 (921,000 / 882,000), P18-34 (382,000 / 487,000), total viewers (2.95 million / 2.12 million), and households (2.30 million / 1.72 million).
USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.