or


[02/03/12 - 08:59 AM]
ABC's Thursday Dramas Gain Viewers Over Last Originals
ABC spins the numbers for Thursday, February 2.

[via press release from ABC]

ABC's Thursday Dramas Gain Viewers Over Last Originals

Some early info on ABC's Thursday, ahead of the regular press release.

From 8-9pm against CBS' top-rated The Big Bang Theory and Rob, along with Fox's American Idol, ABC's Winter Wipeout beat out NBC's comedies by wide margins (30 Rock/Parks and Recreation), leading by 2.5 million viewers and by 20% in Adults 18-49. Despite the stiff time-time period competition, Wipeout's audience grew by 5% in viewers and by 19% in Adults 18-49 from its first to its second half-hour.

Surging over its lead-in by 94% to win the 9 o'clock hour in Adults 18-49, ABC's Grey's Anatomy defeated CBS' Person of Interest by 6%, Fox's Idol-driven The Finder by 46% and NBC's comedies (The Office/Up All Night) by 52%. ABC's Grey's Anatomy registered as Thursday's #1 drama in the key young adult sales demographic for its 12th straight original telecast this season.

· Grey's was up over its most recent original airing two weeks ago in Total Viewers, while holding 100% of its Adult 18-49 audience.

During the 10 o'clock hour, ABC's Private Practice more than doubled the delivery of NBC's The Firm in Total Viewers (+123%) and nearly tripled its Adult 18-49 number (+188%). In addition, ABC's Private Practice stood as the #1 drama during Thursday's 10pm hour for the 12th consecutive first-run broadcast this season in Adults 18-34 and Women 18-34. In fact, ABC's Private Practice outdelivered CBS' The Mentalist by 38% in the hour among Adults 18-34.

· ABC's Private Practice produced its most-watched telecast in 4 weeks and built 10% in Adults 18-49 over its last original airing two weeks ago.

Quick Take for Thursday, February 2, 2012 (Fast Affiliate Live + Same Day Program Ratings)

Building its Audience from 8-9pm Against CBS' Comedies and "Idol," "Wipeout" Beats NBC's "30 Rock" and "Parks and Recreation" in Viewers and Young Adults

Growing its Overall Audience from its Last Original, ABC's "Grey's" Jumps Over its Lead-in to Win the 9pm Hour and Stands as Thursday's No. 1 Drama in Adults 18-49

In the 10pm Hour, ABC's "Private Practice" Towers Over NBC's "The Firm," Drawing Its Biggest Audience in 4 Weeks and Up 10% in Adults 18-49 from its Last Original

"Winter Wipeout" (8:00-9:00 p.m.)

From 8:00-9:00 p.m. against CBS' top-rated "The Big Bang Theory" and "Rob," along with Fox's "American Idol," ABC's "Winter Wipeout" beat out NBC's comedies by wide margins ("30 Rock"/"Parks and Recreation"), leading by 2.5 million viewers (5.9 million vs. 3.4 million) and by 20% in Adults 18-49 (1.8/5 vs. 1.5/4).

· Despite the stiff time-period competition, "Wipeout's" audience grew by 5% in viewers (5.8 million to 6.1 million) and by 19% in Adults 18-49 (1.6/5 to 1.9/5) from its first to its second half-hour.

"Grey's Anatomy" (9:00-10:00 p.m.)

Surging over its lead-in by 94% to win the 9 o'clock hour in Adults 18-49, ABC's "Grey's Anatomy" (3.5/9) defeated CBS' "Person of Interest" by 6% (3.3/9), Fox's "Idol"-driven "The Finder" by 46% (2.4/6) and NBC's comedies ("The Office"/"Up All Night") by 52% (2.3/6). ABC's "Grey's Anatomy" registered as Thursday's No. 1 drama in the key young adult sales demographic for its 12th straight original telecast this season.

· "Grey's" was up over its most recent original airing two weeks ago in Total Viewers (9.6 million vs. 9.4 million), while holding 100% of its Adult 18-49 audience.

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Private Practice" more than doubled the delivery of NBC's "The Firm" in Total Viewers (+123% - 6.7 million vs. 3.0 million) and nearly tripled its Adult 18-49 number (+188% - 2.3/6 vs. 0.8/2). In addition, ABC's "Private Practice" stood as the No. 1 drama during Thursday's 10:00 p.m. hour for the 12th consecutive first-run broadcast this season in Adults 18-34 and Women 18-34. In fact, ABC's "Private Practice" outdelivered CBS' "The Mentalist" by 38% in the hour among Adults 18-34 (1.8/6 vs. 1.3/4).

· ABC's "Private Practice" produced its most-watched telecast in 4 weeks (since 1/5/12) and built 10% in Adults 18-49 over its last original airing two weeks ago.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 39% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 02/02/12.





  [february 2012]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· AMERICAN IDOL (ABC)
· BIG BANG THEORY, THE (CBS)
· FINDER, THE (FOX)
· FIRM, THE (NBC)
· GREY'S ANATOMY (ABC)
· MENTALIST, THE (CBS)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PERSON OF INTEREST (CBS)
· PRIVATE PRACTICE (ABC)
· ROB (CBS)
· UP ALL NIGHT (NBC)
· WIPEOUT (ABC)





most recent ratings | view all posts
[05/23/19 - 08:10 AM]
Wednesday's Broadcast Ratings: ABC Gets Boost from "Live in Front of a Studio Audience"
The Alphabet's live special dominates the night in total viewers and adults 18-49.

[05/22/19 - 02:47 PM]
ABC Leads Next Season's Crop of New Series with the Top 3 Most-Watched Trailers
ABC spins the digital numbers for its new series to date.

[05/22/19 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Tops Night of Finales in Demos
CBS however leads the evening in total viewers as "NCIS" wins both categories.

[05/22/19 - 07:14 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Eighth Consecutive Year
NBC further spins the numbers for the season to date.

[05/21/19 - 01:41 PM]
CBS Is America's Most-Watched Network in 2018-2019 for Third Consecutive Season Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/21/19 - 09:51 AM]
NBC Wins the September-to-May Season in 18-49 for the 5th Time in 6 Years
NBC further spins the numbers for the season to date.

[05/21/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
"The Voice" and "The Bachelorette" both lead the night among adults 18-49.

[05/20/19 - 12:03 PM]
"Game of Thrones" Concludes with All-Time HBO Record; "Barry" Quadruples Prior Season Finale
HBO spins the numbers for Sunday, May 19.

[05/20/19 - 08:17 AM]
Sunday's Broadcast Ratings: ABC, "American Idol" Top Demos on Night of Finales
The Alphabet takes home the adults 18-49 crown while CBS is the most-watched broadcaster.

[05/19/19 - 08:23 AM]
Saturday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with FOX
The Peacock's "Dateline" leads the night in both categories.

[05/19/19 - 06:53 AM]
ESPN's Second Highest Rated NBA Conference Finals Game 3 Ever
ESPN spins the numbers for Saturday, May 18.

[05/18/19 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Demos with "The Blacklist" Finale
The Peacock takes home the adults 18-49 crown while CBS is the most-watched network.

[05/17/19 - 08:14 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Goes Out on Top
CBS easily wins the night in both total viewers and adults 18-49.

[05/17/19 - 07:54 AM]
ESPN's Second Highest Rated NBA Western Conference Finals Game 2 Ever
ESPN spins the numbers for Thursday, May 16.

[05/16/19 - 08:12 AM]
Wednesday's Broadcast Ratings: CBS Tops Demos with "Survivor" Finale
The Eye's reality franchise wraps its season in front among adults 18-49.