or


[02/28/12 - 11:42 AM]
Disney XD Delivers its #2 Month Ever in Prime in Total Viewers, Kids 2-11, Kids 6-14, and Tweens 9-14
Disney XD spins the numbers for the month of February.

[via press release from Disney XD]

Ratings Highlights for February 2012 -- Final National Ratings

Disney XD Delivers its #2 Month Ever in Prime in Total Viewers, Kids 2-11, Kids 6-14, and Tweens 9-14, and its Biggest February Ever in Total Day ~Cable's Growth Leader, with 38 Months of Year-to-Year Gains in Prime in Kids 6-11 ~Tops Nicktoons in All Kid Demos, Including by Double in Total Day in Kids 6-11

All New "Kickin' It" is the Series' Most-Watched Telecast in 6 Months in Total Viewers and Kids 6-14, and in Nearly 7 Months in Boys 6-14

February 2012 - Prime

February 2012 was Disney XD's most-watched February ever in Prime across all demos, becoming its 2nd-most-watched month overall in Total Viewers (416,000), Kids 2-11 (242,000), Kids 6-14 (244,000), Tweens 9-14 (163,000) and Boys 9-14 (100,000), and its #3 month ever in Kids 6-11 (191,000).

An original "Kickin' It" on February 13 (8:30 - 9:00 p.m.) ranked as the series' most-watched original telecast in 6 months in Total Viewers (734,000) and Kids 6-14 (515,000) - since 8/15/11 - and in close to 7 months in Boys 6-14 (293,000 - since 7/25/11).

· Disney XD has grown its Prime audience year to year for 38 consecutive months in Kids 6-11 - the longest streak of its kind among all kid networks.

· Disney XD easily defeated Nicktoons, exceeding the key competitor across all key demos: by 29% in Kids 2-11 (242,000 vs. 188,000), by 53% in Kids 6-14 (244,000 vs. 159,000), by 24% in Boys 6-14 (146,000 vs. 118,000), by 58% in Kids 6-11 (191,000 vs. 121,000), by 26% in Boys 6-11 (112,000 vs. 89,000), by 60% in Tweens 9-14 (163,000 vs. 102,000) and by 30% in Boys 9-14 (100,000 vs. 77,000).

· Year over year, Disney XD was cable TV's growth leader among kid networks in Total Viewers (+32% - 416,000 vs. 316,000), Kids 6-14 (+36% - 244,000 vs. 180,000), Kids 6-11 (+32% - 191,000 vs. 145,000), Tweens 9-14 (+42% - 163,000 vs. 115,000) and Boys 9-14 (+30% - 100,000 vs. 77,000).

February 2012 - Total Day

During February 2012, Disney XD delivered its most-watched February in the network's history in Total Day (includes its 10 years as Toon Disney) in Total Viewers (317,000) and across all key kid targets, including Kids 2-11 (181,000), Kids 6-14 (176,000), Kids 6-11 (138,000) and Tweens 9-14 (118,000).

· Disney XD more than doubled Nicktoons in Total Day in Kids 6-11 (106% - 138,000 vs. 67,000), nearly doubled in Kids 6-14 (98% - 176,000 vs. 89,000) and Tweens 9-14 (97% - 118,000 vs. 60,000), and held a substantial double-digit percent margin across all other target demos, including by 71% in Total Viewers (317,000 vs. 185,000) and by 73% in Kids 2-11 (182,000 vs. 105,000).

· Disney XD exceeded year-ago averages among key demos, including Kids 6-14 (+19% - 176,000 vs. 148,000), Kids 6-11 (+15% - 138,000 vs. 120,000) and Tweens 9-14 (+26% - 118,000 vs. 94,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NMR, U.S. ratings, most current, February 2012: 1/30/12-2/26/12; February 2011: 1/31/11-2/27/11.





  [february 2012]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.