[03/13/12 - 01:04 PM]
Nickelodeon's "Big Time Movie" Scores Top Spot for the Week With Kids and Tweens and Reaches 13 Million Total Viewers
Nickelodeon spins the numbers for the week of March 5-11.

[via press release from Nickelodeon]


NEW YORK - March 13, 2012 - Nickelodeon's Big Time Rush scored for the network this weekend with the primetime premiere of the brand-new original TV movie, Big Time Movie (Saturday, March 10 at 8 p.m. ET/PT), which averaged 4.1 million total viewers and ranks as the week's (3/4/12-3/11/12) number-one telecast with kids 2-11 (6.1/2.2 million), kids 6-11 (8.9/1.9 million) and tweens 9-14 (8.2/1.7 million). Overall, the Big Time Movie reached 13.1 million total viewers over the weekend*.

Big Time Movie, which features covers of the beloved Beatles classics, "Help!," "A Hard Day's Night," "We Can Work It Out" and "Revolution," as well as music from Big Time Rush's latest album, Elevate, follows Kendall (Kendall Schmidt), James (James Maslow), Carlos (Carlos Pena Jr.) and Logan (Logan Henderson) as they head to London for their first big world tour but instead get mixed up in a mission to save the world. With their bags switched at the airport, they inadvertently gain possession of a fearsome device that, in the wrong hands, could destroy the world. Big Time Movie is written and executive produced by show creator Scott Fellows and directed by Savage Steve Holland. The Big Time Movie soundtrack is available exclusively on iTunes now.

In Big Time Movie, the guys must tap their inner spy as their adventure finds them driving exotic cars and jumping out of helicopters, while trying to make it to their first world tour concert on time. Hot on their trail are evil henchmen named Maxwell, British secret agents and Swedish spies as well as billionaire businessman, Sir Atticus Moon who wants back his precious device code named: "The Beetle," an anti-gravitational device with enormous power. Once they learn they're carrying this precious cargo, the guys get pulled into a madcap mission throughout London, which threatens the onset of their world tour. With the help of teen spy Penny Lane, the guys set out to save Penny's father MI6 Agent Simon Lane and stop Sir Atticus Moon's plot to use "The Beetle" to gain world domination.

In overwhelming response to their sold-out "Better With U Tour," Big Time Rush will be hitting the road again this summer for their "Big Time Summer Tour," performing in over 50 cities across the US and Canada including stops in New York, Chicago, Boston and Toronto.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

*Source: Nielsen NPower Big Time Movie Sat 3/10/12 8p-930p & Sun 3/11/12 7p-830p telecasts, P2+ Reach (000) based on 1 minute qualifier

  [march 2012]  


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