or


[03/27/12 - 12:17 PM]
Disney XD Delivers its Most-Watched Month and Quarter in Prime In the Network's History Across Target Demos
Disney XD spins the numbers for the month of March and the quarter to date.

[via press release from Disney XD]

Ratings Highlights for March 2012 and 1Q 2012 -- Final National Ratings

Disney XD Delivers its Most-Watched Month and Quarter in Prime In the Network's History Across Target Demos

~Cable's Growth Leader, with Record 39 Months of Year-to-Year Gains in Kids 6-11

~Exceeds Nicktoons in All Kid Demos, Including by Double in Total Day in Kids 6-11

Original Series "Lab Rats" Launches at Record Levels; "Kickin' It" Hits Series High in Boys 9-14 and Airs its #2 Telecast Ever in Boys 6-14

March 2012 - Prime

Powered by the record launch of original series "Lab Rats" and the continued strength of hit series "Kickin' It," March 2012 ranked as Disney XD's most-watched month in the network's history (includes its 10 years as Toon Disney) in Prime in Boys 6-14 (162,000), Tweens 9-14 (175,000) and Boys 9-14 (115,000), and its #2 month of all time in Total Viewers (426,000), Kids 2-11 (258,000), Kids 6-14 (255,000), Kids 6-11 (204,000) and Boys 6-11 (127,000).

· Disney XD has grown its Prime audience year to year for 39 consecutive months in Kids 6-11 - the longest streak of its kind among all kid networks.

· Disney XD easily defeated Nicktoons, exceeding the key competitor across all key demos: by 31% in Kids 2-11 (258,000 vs. 197,000), by 59% in Kids 6-14 (255,000 vs. 160,000), by 32% in Boys 6-14 (162,000 vs. 123,000), by 61% in Kids 6-11 (204,000 vs. 127,000), by 30% in Boys 6-11 (127,000 vs. 98,000), by 77% in Tweens 9-14 (175,000 vs. 99,000) and by 53% in Boys 9-14 (118,000 vs. 77,000).

· Year over year, Disney XD was cable TV's growth leader among kid networks in Kids 6-14 (+31% - 255,000 vs. 194,000), Boys 6-14 (+23% - 162,000 vs. 132,000), Kids 6-11 (+36% - 204,000 vs. 150,000), Boys 6-11 (+25% - 127,000 vs. 102,000) and Tweens 9-14 (+41% - 175,000 vs. 124,000).

1Q 2012 - Prime/Total Day

Powered by the network's record or near-record deliveries in March 2012, 1Q 2012 wrapped as Disney XD's most-watched quarter in Prime (includes its 10 years as Toon Disney) in Total Viewers (392,000), Tweens 9-14 (156,000) and Boys 9-14 (99,000), and its #2 quarter on record in Kids 2-11 (230,000), Kids 6-14 (231,000), Boys 6-14 (142,000), Kids 6-11 (182,000) and Boys 6-11 (111,000).

· Disney XD out-delivered Nicktoons by substantial double-digit percent margins across all demos, including, Kids 2-11 (+27% - 230,000 vs. 181,000), Kids 6-14 (+49% - 231,000 vs. 155,000), Kids 6-11 (+52% - 182,000 vs. 120,000) and Tweens 9-14 (+58% - 156,000 vs. 99,000).

· Disney XD exceeded year-ago averages across the board, including Kids 6-14 (+22% - 231,000 vs. 189,000 - cable's kid growth leader), Kids 6-11 (+21% - 182,000 vs. 151,000) and Tweens 9-14 (+29% - 156,000 vs. 121,000).

In Total Day, 1Q 2012 became Disney XD's 2nd-most-watched quarter on record in Total Viewers (309,000), Kids 2-11 (175,000), Kids 6-14 (170,000), Kids 6-11 (134,000), Tweens 9-14 (114,000) and Boys 9-14 (67,000), behind only summer-inclusive 3Q 2011.

Programming Highlights:

· The launch of newest original series "Lab Rats" (2/27/12, 8:30 - 9:30 p.m.) became Disney XD's #1 original series telecast of all time in Total Viewers (1.3 million), Kids 2-11 (775,000/1.9 rating), Kids 6-14 (861,000/2.4 rating), Boys 6-14 (493,000/2.7 rating), Tweens 9-14 (584,000/2.4 rating) and Boys 9-14 (358,000/2.9 rating), and its #1 original series premiere of all time in Kids 6-11 (681,000/2.8 rating).

· Leading into the launch of "Lab Rats," an all-new "Kickin' It" (2/27/12, 8:00 - 8:30 p.m.) hit a series high in Boys 9-14 (319,000/2.6 rating), was the series' #2 telecast ever in Boys 6-14 (389,000/2.1 rating), and garnered 7-month highs in Total Viewers (901,000), Kids 2-11 (554,000/1.3 rating), Kids 6-14 (588,000/1.6 rating), Kids 6-11 (470,000/1.9 rating), Boys 6-11 (292,000/2.3 rating) and Tweens 9-14 (433,000/1.8 rating) - since 7/25/11.

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, March 2012: 2/27/12-3/25/12; March 2011: 2/28/11-3/27/11; 1Q 2012: 12/26/11 - 3/25/12; 1Q 2011: 12/27/10-3/27/11.





  [march 2012]  
S
M
T
W
T
F
S
    


· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)











most recent ratings | view all posts
[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.

[05/20/15 - 07:04 AM]
NBA Western Conference Finals Game 1 Up 38 Percent from Last Time on ESPN
ESPN spins the numbers for Tuesday, May 19.

[05/19/15 - 12:48 PM]
Turner Broadcasting Portfolio Once Again Tops the Demo Charts in Both Primetime and Total Day for the First Week of May
Turner further spins the numbers for the week of April 27-May 3.

[05/19/15 - 11:39 AM]
Saturday's NASCAR Sprint All-Star Race on FOX Sports 1 Most-Watched Since 2011
FOX Sports spins the numbers for Saturday, May 16.

[05/19/15 - 10:06 AM]
CBS Wins the 2014-2015 Season in Viewers for the Seventh Consecutive Year - Its 12th Win of the Last 13 Seasons
CBS spins the numbers for the season to date.

[05/19/15 - 09:56 AM]
"Live with Kelly and Michael" Is the No. 2 Syndie Talker for the 4th Straight Week
Disney/ABC Domestic Television spins the numbers for the week of May 4-8.