HISTORY(R) FINISHES BEST QUARTER OF ALL TIME AMONG KEY DEMOGRAPHICS
#1 NON- SPORTS NETWORK
FOR QUARTER AMONG MEN 25-54
PAWN STARS, AMERICAN PICKERS, SWAMP PEOPLE
LEAD THE CHARGE IN FIRST QUARTER 2012
NEW YORK, March 27, 2012 - Continuing its phenomenal ratings success - HISTORY secured its best quarter ever in key demos in 1st Quarter 2012, with key adults and total viewers. Leading the charge are Pawn Stars, American Pickers, and Swamp People, as well as Top Tuesdays (Top Shot/Top Gear), Larry the Cable Guy and Ax Men.
HISTORY was the #1 network on cable (excluding sports) for the quarter among M25-54.
In addition, HISTORY had nine series average over 1.0 million A25-54 impressions and 11 over 850,000. As well, the network had three of the top seven series (vs. all cable scripted/unscripted) among Adults 25-54 (Pawn Stars: 3.1 million; American Pickers: 2.6 million; and Swamp People: 2.5 million). Pawn Stars was the #1 non-fiction cable series among total viewers (5.8 million) and A25-54 (3.1 million) in 1st quarter.
HISTORY's 1st Quarter 2012 average vs. 1st Quarter 2011:
Total Viewers: 2.1 million, up +11%
A25-54: 1.0 million (1,046,000), up +14%
A18-49: 925,000, up +10%
M25-54: 674,000, up +12%
M18-49: 581,000, up +6%
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.