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[04/06/12 - 11:30 AM] ESPN's Thursday Masters Viewership, Ratings Rise ESPN spins the numbers for Thursday, April 5. |
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[via press release from ESPN] |
ESPN's Thursday Masters Viewership, Ratings Rise
ESPN's live telecast of the first round of the 2012 Masters Tournament on Thursday, April 5, averaged 2,661,000 viewers with a 2.3 household coverage rating based on fast nationals, according to the Nielsen Company.
The rating was an increase of 10 percent from last year's first round, which earned a 2.1 rating. Viewership was up four percent over last year's 2,550,000 average.
Across ESPN digital platforms - including ESPN.com, the ESPN mobile Web and ScoreCenter - the first round of the Masters generated an average of 50,600 people using one of those properties at any given minute of the day, up 35 percent compared to the previous year (source: Adobe/Omniture). Daily unique visitors to the Golf index page on ESPN.com were up 10 percent, while total minutes to the page were up 53 percent. Additionally, daily unique visitors to Golf content on the mobile Web were up 67 percent.
While ESPN's live Masters coverage ends Friday, the ESPN 3D Network will have live telecasts of the final two rounds of the event on Saturday and Sunday from 4-7 p.m. ET each day. In addition, SportsCenter will continue to report from the Masters throughout the weekend.
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[10/17/25 - 01:16 PM] "Live with Kelly and Mark" Hits Season Highs with Best Audience Performance Since July "Live" has now ranked as the No. 1 talk show in syndication for 139 consecutive weeks across all key measures.
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[10/17/25 - 10:38 AM] "Dancing with the Stars" Continues Historic Hot Streak - Rising for Fourth Straight Week Since Premiere with 6 Million Total Viewers Plus: "High Potential" dominated the 10 p.m. hour with 4.15 million Total Viewers and a 0.33 rating among Adults 18-49.
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[10/14/25 - 02:39 PM] FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014 On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.
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[10/14/25 - 02:15 PM] "Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."
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[10/14/25 - 01:45 PM] ABC Wednesday Comedies Return Strong for New Seasons "Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.
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[10/14/25 - 12:01 PM] Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10 In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.
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[10/10/25 - 09:04 AM] "Dancing with the Stars" Scores Historic Growth in Week Four "Dancing with the Stars" rose for the third straight week following its season premiere, for the first time in the show's history, in both Total Viewers and Adults 18-49.
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[10/09/25 - 05:01 PM] 3,177,000 Viewers Tuned in on Average Through Game 3 of the ALDS Across FOX, FS1 and FS2 Through Game 3, coverage of the ALDS across FOX, FS1 and FS2 is up +14% from 2024 and +28% over 2023.
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