Across the second week of May 2012, Adult Swim ranked as basic cable's #1 network for Total Day Delivery of young adults 18-34 & 18-24, as well as men 18-34 & 18-24. The network also ranked #3 among basic cable networks for the week (behind sister networks TNT & TBS) in Prime Time for delivery of adults 18-34. Compared to the same week last year, average prime time delivery of adults 18-24 (264,000) improved by 23% and men 18-24 (137,000) by 11%.
Among its original programming, the Adult Swim series Loiter Squad (Sunday, 11:30 p.m.) ranked #1 in its time period among adults & men 18-24.
Adult Swim programming - including Family Guy, Robot Chicken and American Dad - accounted for 20 of the top 50 telecasts for the week on basic cable among adults 18-34 (more than any other network), and 24 of the top 50 among men 18-34.
TNT rode the NBA Playoffs to the top of the charts for the second consecutive week, ranking as basic cable's #1 network in primetime among viewers (3 million); adults 18-34 (933,000); adults 18-49 (1.6 million); and adults 25-54 (1.4 million). TNT also claimed the top spot with adults 18-49 and adults 25-54 in total day.
Through 13 nights of the 2012 NBA Playoffs on TNT, the network has won the night 11 times as ad-supported cable's top destination for adults 18-34, adults 18-49, adults 25-54, men 18-49 and men 25-54.
Source: Nielsen Media Research. Based on Live+SD. All Ad-Supported Cable Telecasts, Total Day; (4/28/2012- 5/3/2012, 5/5/2012-5/10/2012, 5/12/2012).
NBA TV's 2012 NBA Playoff games are seeing year-over-year increases among adults 18-34 (+7%) and men 18-34 (+3%) compared to last year (six games vs. seven games in 2011). NBA TV also registered the highest-rated game in the network's history (Boston/Atlanta, May 1 - 0.6 U.S. household rating).
Source: Nielsen Media Research. Live+ same day data. 4/30/12-5/10/12.
For the first two weeks of May 2012, Cartoon Network has achieved television's #1 network for weekly delivery of boys 2-11, 6-11 & 9-14 in early prime (7-9 p.m.). Cartoon Network also was the #1 television destination (broadcast & cable) among kids 2-11 and all boys on Tuesday night, and #1 with all boys on Monday night and Thursday night. Both Wednesday and Saturday night scored as the #1 night among boys 6-11 and 2-11.
Original series Regular Show (Monday, 8 p.m.) scored as the #1 telecast of the week among boys 6-11 & 9-14, the #1 telecast of the day among all boy demos, and #1 in its time period among kids 2-11 and 9-14. Adventure Time (Monday, 7:30 p.m.) ranked #1 in its time period among kids 2-11 and all boys, and MAD (Monday, 8:30 p.m.) ranked #1 in its time period among all boys. Tuesday night's The Amazing World of Gumball (7:30 p.m.) scored as the #1 telecast of the day among boys 6-11 & 2-11, and #1 in its time period among all kids and boys. Wednesday night's back-to-back episodes of Ninjago (7-8:30 p.m.) also ranked #1 in the time periods among boys 6-11 & 2-11 - also among boys 9-14 between 8-8:30 p.m.
Friday night's presentation of the programming franchise Cartoon Planet (8-9 p.m.) grew all average kids delivery by double digits, ranging between 14% (kids 2-11) and 43% (kids 6-11).
It was another terrific week for The Big Bang Theory on TBS. The popular comedy accounted for nine of basic cable's Top 10 sitcom telecasts last week among viewers, adults 18-34 and adults 18-49. The Tuesday 8:30 p.m. episode was the top sitcom across the board, with more than 3.1 million viewers; 905,000 adults 18-34; and 1.8 million adults 18-49.
CONAN drew 849,000 viewers in Live + Same Day delivery last week, including 283,000 adults 18-34 and more than half a million adults 18-49. Meanwhile, in time-shifted viewing, CONAN pulled in more than 1.1 million viewers in Live + 7 delivery for the week of April 23, with 390,000 adults 18-34 and 761,000 adults 18-49.
truTV's hit series Hardcore Pawn (Tuesday at 9:30 p.m.) ranked among cable's Top 5 entertainment programs in its timeslot, with 1.8 million viewers; 893,000 adults 18-49; 174,000 men 18-34; and 523,000 men 18-49. The episode helped lift truTV to rank as one of the night's top cable entertainment networks.
South Beach Tow (Wednesday at 9:30 p.m.) drew more than 1.5 million viewers to rank among ad-supported cable's Top 5 programs in its timeslot. It also scored Top 5 rankings with key adult and male demos, while lifting the network to a Top 10 ad-suported cable ranking for the night.
Sunday's marathon of the popular series World's Dumbest... fueled truTV to rank among ad-supported cable's Top 10 networks for the night among adults 18-49 and men 18-49 in primetime.